Yuav ua li cas tso cov tau nyiaj muaj txiaj ntsig rau koj cov zaub mov trailer cov zaub mov trailer: cov lus qhia-qib kauj ruam
Tus nqi koj cov khoom noj khoom haus khoom noj trailer kom raug yog qhov tseem ceeb los ntsuas cov peev txheej, cov neeg siv khoom txaus siab, thiab kev sib tw. Ntawm no yog cov ntaub ntawv-tsav lub moj khaum los pab koj txiav txim siab tus nqi txoj cai thaum suav nrog cov nqi, qauv kev lag luam, thiab cov neeg siv khoom hauv kev lag luam
Pib los ntawm kev nkag siab raws nraim li nws cov nqi los ua txhua yam, suav nrog:
: Nqe rau ib chav ntawm txhua txhua tivthaiv (piv txwv li (piv txwv li (0.50foraburgerpatty, 0.50foraburgerpatty, 0.50foraburgerpatty, 0.10 rau ib bun).
Labour: Cov sijhawm ua haujlwm rau cov kev pabcuam thiab kev pabcuam (piv txwv li (15 / teev = 15 / teev) nqi zog rau 20 burgers).
Nyiaj Siv Ua Haujlwm: Roj, Cov Ntawv Tso Cai, Kev Saib Xyuas Tsheb, thiab Khoom Siv.
Cov khib nyiab: cov ntsiab lus hauv 5-10% rau piam lossis tsis siv cov khoom xyaw.
Piv txwv li:
Tus nqi ua 1 burger:
Patty: $ 0.80
Bun: $ 0.20
Toppings: $ 0.30
Labour: $ 1.50
Nyiaj Siv Ua Haujlwm: $ 0.70
Tag Nrho Cov Nqi: $ 3.50
Taw rau 25-35% cov nqi ntawm cov khoom noj (txheej txheem kev lag luam rau cov tsheb thauj khoom noj). Siv cov mis no:
MENUCK NQE = Cov nqi tso cai rau tus nqi them tus nqi ... Feem pua tus nqi = cov nqi them feem pua nqi = tus nqi them feem pua nqiPiv txwv li:
Yog tias koj cov khoom xyaw burger tau raug nqi $ 1.30 thiab koj taw rau 30% tus nqi zaub mov:
Tshawb xyuas cov tsheb thauj khoom nyob ze thiab cov khw noj mov uas muaj cov txiv ntoo zoo sib xws. Piv txwv li:
| Yam | Koj tus nqi | Tus Neeg Sib Tw Tus Nqi | Koj Tus Nqi |
|---|---|---|---|
| Lub hlawv | $3.50 | 6.50-7.50 | $6.95 |
| Kib | $0.80 | 3.00-4.00 | $3.50 |
| Cov dej haus tshwj xeeb | $1.20 | 5.00-6.00 | $5.50 |
Cov lus qhia Pro: Them nyiaj 10-15% tsawg dua cov khw noj mov cib thiab-c tshab) yog qis dua).
TXIB NQE: Xaus cov nqi nrog .95 lossis .99 (6.95vs.6.95vs.7.00).
Combo Deals: Pauv cov khoom lag luam siab (E.g., Burger + Dej = Haus = 12vs.12vs.14 à La Carte).
Anchoring: Muab cov khoom zoo tshaj plaws ua ntej (piv txwv li, ib qho 9Gourmetburger9gourmetburger) Tomakestandard6.95 Burgestandard 6.95 Burgersandarda.
Justify tus nqi siab dua los ntawm hais txog:
Hwm Cov khoom xyaw: "Nyom-Fed nqaij nyuj patties" lossis "nyob hauv zos sourced organic veggies."
Kev yooj yim: Ceev ntawm kev pabcuam ntawm cov koom txoos lossis cov chaw tshwj xeeb (piv txwv li, puam).
Kos npe Flavin Flavours: "Khoom Plig-yeej ntsim BBQ cov ntses" lossis "tsev tsev ua."
Kev Kawm Kev Kawm:
Ib lub tsheb Taco hauv Austin tsub 4.50 / taco (vs.competitors'3.50 cov nqaij mos "thiab nias cov nqaij tortillas - thiab tshiab cov khoom muag txhua hnub.
Cov lus qhia kev muag khoom: Siv koj lub kaw lus POS los txheeb xyuas cov muag khoom sab saum toj thiab cov inverformers.
Khiav tsis muaj sijhawm (LTOS): Kuaj cov nqi siab rau cov khoom tshiab (E.G., "Truffle Fries: $ 5.50") thiab ntsuas cov lus teb cov lus teb.
Kev hloov kho raws caij: sau cov nqi thaum lub caij Peak lub caij mus ncig ua si lossis txo qis lawv nyob rau lub caij ntuj no kom nyiam cov neeg hauv cov neeg hauv cov neeg hauv zos.
| Ntawv qhia zaub mov | Tus nqi | Tus Nqi Zoo Tshaj | Sau ntawv |
|---|---|---|---|
| High-argin | $1.50 | $5.50+ | Kas fes, kib, dej qab zib (ua haujlwm tsawg) |
| Nruab nrab-npoo | $3.00 | 7.50-9.00 | Burgers, Tacos, Tais |
| Tsawg-npoo | $4.50 | $10.00+ | Cov khoom tshwj xeeb (lobster yob) |
Txoj cai ntawm tus ntiv tes xoo: 60-70% ntawm koj cov ntawv qhia zaub mov yuav tsum muaj cov khoom loj kom tsis txhob txo qis-paj heev-ua pleasers.
Kho tus nqi rau cov kev lom zem lossis ntiag tug ntawm qhov chaw uas cov neeg muas zaub xav kom them ntau dua:
Ntxiv 10-20% rau tus nqi txheem ntawm cov xwm txheej high-tsheb.
Muab "cov kev tshwm sim - cov khoom tshwj xeeb" (piv txwv li Nachos rau $ 8.50) kom ua tau nyiaj ntau dua.
Daim Ntawv Qhia Cov Khoom Muag Templates: Google Cov Ntawv Them Nyiaj Ua Noj.
POS sib koom ua ke: xwmfab lossis ci txiav cov nqi thiab tus nqi.
Dynamic nqe paj ntaub ntau: Ubereats 'Surge tus nqi rau Peak teev.
Ntsuam xyuas cov nqi cov nqi hauv txhua hli (cov khoom xa khoom ua tus nqi hloov pauv).
Saib xyuas cov neeg sib tw Menus peb lub hlis twg.
Cov lus nug cov neeg siv khoom: "Dab tsi yog tus nqi ncaj ncees rau [cov khoom]?"
Tig 2-3 lub caij nyoog cov khoom txhua xyoo yuav tsum xeem txog nqi.
Los ntawm kev sib txuas tus nqi pob tshab, lub tswv yim markup, thiab cov neeg siv khoom siv hlwb, koj yuav tsim cov zaub mov uas muaj txiaj ntsig zoo thiab nrov.
Nco ntsoov: me tweaks me (E.G., tsa tus nqi los ntawm $ 0.50) tuaj yeem txhawb nqa cov neeg siv khoom txhua xyoo.
