Ultimate Ice Cream Cart Business Plan template

Tangoganizani kukhala pa malo odyera a m'mphepete mwa msewu ku Paris kapena mukuyenda mumsewu wowoneka bwino ku Vienna Loweruka lozizira kwambiri masana. Mukuwona chiyani? Anthu akumasuka, ana akusewera, ndipo pafupifupi aliyense atanyamula ayisikilimu yokoma, yotsitsimula. Tsopano, yerekezani kuti muli kuseri kwa ngolo yopangidwa mwaluso, ya kalembedwe kakale, mukumwetulira pamene mukupereka gelato yapamwamba kwambiri ndikuwona bokosi la ndalama likudzaza.

Zikumveka ngati ndikulota eti?

Koma ndiye zenizeni zimagunda. Mumayamba kuganiza za ma spreadsheets, kusanthula msika, malire a phindu, komanso - choyipa kwambiri - maulamuliro owopsa a ku Europe. Mwadzidzidzi, maloto anu amamva kukwiriridwa pansi pa phiri la mapepala.

Ngati mwakhala mukufuna kuyambitsa bizinesi yanu yamchere yam'manja koma mukumva kupsinjika ndi momwe mungapangire njira, musadandaule. Inu muli ndendende pamene muyenera kukhala. Tengani kabuku, dzithireni nokha kapu yatsopano ya khofi, ndipo tilankhule ngati mabwenzi awiri akale. Mu bukhuli, tipanga mwala wolimbadongosolo la bizinesi ya ice creampamodzi, sitepe ndi sitepe, kuchotseratu chisokonezocho.

PaZZKNOWN, tathandiza mazana amalonda apadziko lonse lapansi kusintha kuchokera ku maloto amasana kupita kwa eni mabizinesi opambana. Tiyeni tiwone mapu anu opita ku ufulu.

Chifukwa Chiyani Galimoto Yopanda Magalimoto Ndi Chida Chanu Cha Bizinesi Yachinsinsi ku Europe?

Kodi mapepala agalimoto yamtundu wanji ndi msampha?

Ngati mungalankhule ndi aliyense amene anayesa kukhazikitsa galimoto yayikulu yonyamula chakudya kapena ngolo yonyamula katundu ku EU, angakuuzeni kuti zinali zovuta kwambiri. Chifukwa makonzedwe amenewo ndi magalimoto apamsewu ovomerezeka, amayenera kutsatira malamulo okhwima achitetezo pamagalimoto ndikupeza aSatifiketi Yogwirizana (COC).

Kupeza COC kumafuna kuwunika mozama, kokwera mtengo kwa chassis, kuyezetsa mabuleki, ndikutsata zomwe zimatuluka. Ngati galimotoyo yalephera metric imodzi, simungayendetse movomerezeka kapena kuyimitsa m'misewu ya anthu onse. Kuphatikiza apo, pomwe mizinda yaku Europe ikukulitsa mwamphamvu Magawo Otsika Otsika Kwambiri (ULEZ), magalimoto oyendera dizilo ndi mafuta amafuta amakumana ndi chindapusa cholemera tsiku lililonse chifukwa cholowa m'mizinda yopeza phindu lalikulu.

Kodi ngolo yopanda injini imalambalala bwanji tepi yofiyirayi?

Uwu ndiye njira yomaliza yowongolera yomwe ili kutsogolo kwanudongosolo la bizinesi ya ice cream. Chifukwa aZZKNOWNngolo ya ayisikilimu imakhala yopanda injini konse (kapangidwe kachikhalidwe),sichifuna galimoto COC.Imagawidwa movomerezeka ngati gawo lowonetsera zamalonda kapena ngolo yopepuka, osati galimoto.

Kuti mugwire ntchito movomerezeka m'misewu yaku Europe, ngolo yanu imangofunika aChizindikiro cha CEchifukwa Integrated magetsi refrigeration dongosolo. Ngolo iliyonse yomwe timapanga imabwera ndi chiphaso cha CE ichi. Mutha kulumphira dipatimenti yamagalimoto kwathunthu, kunyalanyaza zoletsa kutuluka m'tauni, ndikulunjika kuholo yatauni kwanu kuti mukalandire chilolezo chosavuta, chotsika mtengo chogulitsa malonda mumsewu. Imadula nthawi yanu yoyambira kuyambira miyezi mpaka masabata angapo.

Mutu 1: Chidule Chachidule (Pitch Yanu ya Elevator)

Kodi mfundo yachidule ya akuluakulu ndi chiyani ngati mukugwira ntchito nokha?

Ganizirani za chidule cha akuluakulu monga "mbeza" ya ndondomeko yanu yamalonda. Ngati mungafunike kupita ku khonsolo ya mzindawo kuti mupeze chilolezo chochitira malonda mumsewu, kapena ngati mukufuna kutsimikizira malo aukwati apamwamba kuti akupangitseni kukhala bwenzi lawo lazamsewu, awerenge gawoli kaye.

Khalani osavuta, omveka bwino komanso olunjika pamalingaliro anu apadera. Yankhani mafunso atatu ofunikira awa:

1. Kodi malingaliro anu amtundu wanji?(monga, "Galimoto yokometsera zachilengedwe, yamisiri ya gelato yopereka zokometsera zenizeni za ku Italy.")

2. Omvera anu ndi ndani?(monga, "Oyenda mopupuluma kumapeto kwa sabata, mabanja am'deralo, ndi ochereza zochitika zapadera.")

3. Nanga n’cifukwa ciani mudzapambana pamene ena alephela?(mwachitsanzo, "Pogwiritsa ntchito zothamanga kwambiri, zopanda injiniZZKNOWNtimalambalala magalimoto olemera kwambiri ndipo timatha kupita kumalo okwera oyenda pansi omwe magalimoto onyamula zakudya sangathe kufika.")

Mutu 2: Kusanthula Msika (Kudziwa Malo Anu Osewerera)

Kodi mumawona bwanji malo a goldmine osawononga ndalama?

Cholakwika chachikulu chomwe amalonda atsopano amapanga ndikuganiza kuti magalimoto okwera kwambiri amafanana ndi malonda apamwamba kwambiri. Amayimitsa ngolo yawo kunja kwa siteshoni ya sitima yomwe anthu ambiri amadutsa nthawi yothamanga kwambiri m'mawa ndipo amadabwa chifukwa chake anthu masauzande ambiri amadutsa osawononga yuro imodzi.

Malinga ndi kafukufuku wochokera ku European Mobile Food Vendors Association, malo abwino kwambiri opangira ice cream amatsimikiziridwa ndimalingalirondiliwiro loyendaya oyenda pansi, osati kuchuluka kwake.

• Metric ya "Leisure Mindset":Yang'anani malo omwe anthu akupumula kale, akuyenda pang'onopang'ono, kapena akudikirira. Ganizirani za mabenchi a m'mapaki, potulukira mumyuziyamu, mabwalo a mbiri yakale, kapena misewu yotchuka ya m'mphepete mwa nyanja.

• The Competitor Gap:Lembani malo omwe muli. Kodi pali malo ogulitsa ayisikilimu pafupi ndi njerwa ndi matope? Ngati ndi choncho, musayese kupikisana pa mtengo pakhomo pawo. M'malo mwake, gwiritsani ntchito luso la ngolo yanu kuti mupeze "malo ang'onoang'ono" pomwe sitolo yokhazikika sichingafike - monga mtengo wamthunzi wokongola mkati mwa dimba la botanical kapena msika wamaluwa wotanganidwa kumapeto kwa sabata.

Mutu 3: Dongosolo Lantchito (The Daily Grind)

[Usiku Usanafike: 22:00 - 06:00] --> Lumikizani ngolo muchotulukira pakhoma kuti muwumitse mbale zoziziritsira mkati.

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[Morning Prep: 09:00 - 10:00] --> Kwezani ayisikilimu watsopano/gelato ziwiya zochoka mufiriji mu pre-
 kuzizira mufiriji. v

[Kugwira Ntchito Kwa Tsiku: 11:00 - 19:00] -> Kankhani ngolo pamalo abwino kwambiri; imagwira ntchito mpaka maola 12 opanda mphamvu.

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[Kukulunga Madzulo: 19:30 - 20:30] -> Tsukani mapani azitsulo zosapanga dzimbiri, yeretsani poyera, sungani ndalama zatsiku ndi tsiku.

Kodi mumayendetsa bwanji bizinesi ya ayisikilimu popanda phokoso, jenereta yamafuta okwera mtengo?

Ku Ulaya, majenereta a gasi aphokoso amadedwa kwambiri ndi makhonsolo a m’mapaki akumaloko ndi anthu osamala zachilengedwe. Mwamwayi, simukusowa imodzi.

ZathuZZKNOWNngolo zimagwiritsa ntchito ukadaulo wozizira kwambiri, wowongoka kwambiri komanso ukadaulo wa eutectic smart-cooling. Mukungolumikiza ngoloyo mumagetsi okhazikika mugalaja yanu usiku wonse. Zinthu zoziziritsa zamkati zimaundana molimba. Mukachimasula m'mawa wotsatira, mufiriji azikhala ndi kutentha kwabwino (pakati pa $-16^circ ext{C}$ ndi $-18^circ ext{C}$)Maola 8 mpaka 12 opanda mphamvu, ngakhale m’chilimwe kutentha kwenikweni.

Mutu 4: Ndondomeko Yazachuma (Nambala Zenizeni)

Kodi bajeti yoyambira yoyambira imawoneka bwanji?

Tiyeni tione manambala enieni. Chimodzi mwazinthu zabwino kwambiri zamabizinesi osayendetsa galimoto ndikuti mutu wanu ndi wotsika kwambiri. Simukulipira inshuwaransi yagalimoto, misonkho yapamsewu, zimango zodula, kapena masauzande a mayuro pamafuta a dizilo.

Nayi kuwonongeka kowona kwa likulu lanu loyambira chaka choyamba kutengera mtundu wamba waku Europe wogulitsa mumsewu:

Kodi mungayembekezere kubweza ndalama zanu mwachangu bwanji?

Tiyeni tichite masamu osangalatsa. Tinene kuti mtengo wanu wapakati kuti mupange koni yawaffle yapamwamba kwambiri (kuphatikiza zopangira, chopukutira, ndi supuni) zazungulira.€ 0.60. M'mizinda yambiri yaku Western Europe, mutha kugulitsa mosavuta chulucho chaluso chapamwambacho€4.00. Izi zimakusiyani ndi phindu lalikulu€ 3.40 pa khola.

Mndandanda wa Math:

• Avereji yogulitsa tsiku lililonse kumapeto kwa sabata kwadzuwa:150 makapu

• Ndalama zonse zatsiku ndi tsiku: 150 × € 4.00 =€600

• Phindu latsiku ndi tsiku: 150 × € 3.40 =€510

• Chigamulo:Ngati mumagwira ntchito nthawi zonse kumapeto kwa sabata, mutha kubwezanso ndalama zomwe munayambitsa poyamba10 mpaka 15 masiku ogwira ntchito.Chilichonse pambuyo pake ndi phindu lenileni la akaunti yanu yakubanki.

Maphunziro Enieni: Kulephera kwa "Discount Overload" vs. Kupambana kwa Pivot Yaukwati

Nkhani Yeniyeni Yochokera ku Gulu Lathu la Consulting Archive:

Nyengo zingapo zapitazo, tidagwira ntchito ndi kasitomala wina dzina lake Sophia ku Munich, Germany. Sophia adagula chodabwitsa, kirimu-ndi-golideZZKNOWNngolo. Iye adalemba ndondomeko ya bizinesi yomwe imangoyang'ana kwambiri malonda a pamsewu. Komabe, khonsolo ya mzindawo idachedwa kwambiri popereka zilolezo zogulitsa mumsewu, ndipo adaphonya mwezi wonse wa Meyi kudikirira zolemba.

Sophia sanachite mantha. Anasintha dongosolo lake la bizinesi ndikupanga pivot yayikulu:Private Event Catering.

Adakweza zithunzi zokongola za ngolo yake pa Instagram ndipo adafikira oyang'anira maukwati am'deralo, malo ochitira bizinesi, komanso malo ogulitsa magalimoto apamwamba. Anapereka phukusi lamtengo wapatali: € 600 kwa maola awiri a ayisikilimu opanda malire kwa alendo 100. Chifukwa zochitika payekha katundusafuna chilolezo cha mseu wa mzinda, anayamba opaleshoni nthawi yomweyo. Pofika mu Ogasiti, anali atasungidwiratu kumapeto kwa mlungu uliwonse ku maukwati apamwamba ndi maphwando amakampani, akumapeza ndalama zambiri m'maola awiri kuposa momwe amakhalira atayima pakona tsiku lonse. Anazindikira kuti kusinthasintha ndiko kugunda kwa mtima kwa dongosolo labizinesi lopambana.

Mutu 5: Kutsatsa & Chizindikiro Chamtundu (Kuyimirira)

Kodi mumapeza bwanji makasitomala kuti akusankheni pasitolo yayikulu yamalonda?

Ogula ku Europe ndi otsogola kwambiri. Sangofuna chakudya; iwo akufuna chowona, chowachitikira chowoneka. Ngolo yanu yokha ndiye chida chanu champhamvu kwambiri chotsatsa.

• Landirani "Insta-Identity":Sungani ngolo yanu mwaukhondo. Valani ndi chinsalu chokongola chamizeremizere, menyu ya bolodi yotayipidwa kapena yolembedwa pamanja, ndi maluwa atsopano. Kukonzekera kwanu kukakhala kokongola, makasitomala mwachibadwa amajambula zithunzi za ayisikilimu awo ndi ngolo yanu kumbuyo ndikuziyika kumalo ochezera a pa Intaneti-kukupatsani malonda aulere.

• Sungani Menyu Yanu Yosankhidwa Ndi Yofunika Kwambiri:Osayesa kupereka zokometsera 30 zosiyanasiyana. Gwirani ku6 mpaka 8 zosankha zapadera, zapamwamba kwambiri. Phatikizani zokonda zinayi zapamwamba (monga Madagascar Vanilla, Chokoleti Chakuya, Pistachio Wokazinga, ndi Sea Salt Caramel), zinthu ziwiri zomwe zimasinthasintha nyengo (monga Lavender Honey kapena Spiced Fig), ndi sorbet imodzi yopanda mkaka yopanda mkaka kuti ikwaniritse zizolowezi zamakono.

Mafunso Ofunsidwa Kawirikawiri (FAQ)

Kodi ndingaime mwalamulo ngolo yanga ya ayisikilimu paliponse m'mphepete mwa msewu waku Europe?

Ayi. Ngakhale simukufuna kulembetsa galimoto kapena COC yamagalimoto ovuta pangolo yopanda injini, mukufunikirabe chilolezo kuti muzichita bizinesi pamalo aboma. Muyenera kulembetsa aChilolezo cha Street Traderkuchokera ku manispala wanu wapafupi kapena khonsolo ya chigawo. Kapenanso, mutha kuyanjana ndi eni eni eni (monga makalabu a m'mphepete mwa nyanja, mabwalo a malo ogulitsira, kapena malo odyera otseguka) kuti mukhazikitse malo awo osafuna chilolezo chamzinda.

Nanga mvula ikagwa chimachitika ndi chiyani? Kodi dongosolo langa la bizinesi likulephera?

Ayi ndithu. Ndondomeko yamabizinesi anzeru nthawi zonse imakhala ndi njira yosungira nyengo. Chifukwa ngolo zathu zopanda injini sizitulutsa utsi wotulutsa ziro ndipo zimathamanga mwakachetechete, mutha kuziyendetsa mosasunthika kudzera pazitseko zapawiri. M'masabata amvula kapena nyengo yozizira, mutha kusamutsa bizinesi yanu m'nyumba, kusungirako nyumba zamaofesi, malo owonetsera malonda amkati, misika yatchuthi, ndi malo aukwati.

Kodi ndifunika khitchini yaukatswiri wazamalonda kuti ndisunge zinthu zanga?

M'mayiko ambiri a ku Ulaya, madipatimenti azaumoyo amafunikira maziko anu ogwirira ntchito (komwe mumatsuka zida zanu ndi kusunga zinthu zanu) kuti mukwaniritse zofunikira zachitetezo cha chakudya. Ogulitsa am'manja ambiri anzeru amayamba ndikubwereketsa malo kukhitchini yamalonda komwe amakhala nthawi yomwe alibe, kapena amalumikizana ndi malo ogulitsira makeke kapena malo odyera mkaka kuti agwiritse ntchito malo awo ovomerezeka ndi chindapusa chochepa pamwezi.

Kodi ndingachite bwanji ukhondo ndi kusamba m'manja popanda cholumikizira mapaipi?

Iyi ndi mfundo yofunika kwambiri kwa oyang'anira zaumoyo! Kuti mudutse kafukufuku wanu wathanzi ndi mitundu yowuluka, zonseZZKNOWNngolo akhoza makonda ndi Integrated, kwathunthu muli yekha mafoni sinki dongosolo. Kukonzekera uku kumakhala ndi mpope wamadzi wamkati wa batri, thanki yamadzi abwino, thanki yamadzi otayira, ndi chotenthetsera chophatikizika chamadzi, kuwonetsetsa kuti muli ndi madzi otentha osamba kuti musambe m'manja mukafuna kulikonse mumsewu.

Tsogolo Lanu Likuyenda

Kulemba ndidongosolo la bizinesi ya ice creamsizikutanthauza kuti mukufunikira digiri yazachuma chamakampani kapena phiri la capital. Posankha ngolo yachikale, yosasunthika, yopanda injini, mumadula tepi yofiira yomwe imayimitsa amalonda ambiri panjira zawo. Mumapulumutsa ma Euro masauzande ambiri pakutsata magalimoto, kuchotsa mtengo wamafuta, ndikupeza ufulu wotengera bizinesi yanu komwe kuli phindu.

Kodi muli ndi mafunso okhudza kukula kwa ngolo yomwe ikugwirizana bwino ndi dongosolo lanu labizinesi, kapena mukufuna zikalata za certification za CE kuti muphatikize ndi chilolezo cha khonsolo yanu?

Siyani ndemanga pansipa, kapena tumizani gulu lathu laubwenzi kuZZKNOWNuthenga wachindunji. Tiyeni tigwire ntchito limodzi ngati abwenzi, yang'anani malingaliro anu, ndikupangitsa bizinesi yanu yamaloto kukhala yowona!