Nigute Wamamaza Ikamyo Yibiryo Yikuramo kugirango ikurure abakiriya benshi

Niba warigeze guhagarara kumurongo mubirori byibiribwa ukibazakuki ikamyo imwe ita ibiryo ifite imbaga mugihe undi yicaye ubusa, igisubizo mubisanzwe ntabwo ari resept.

Ni ikimenyetso.

Muri iki gihe ubukungu bwibiryo byo mumuhanda,guta amakamyo y'ibiryontabwo bikiri bijyanye no kugira ikirango cyangwa izina ryiza. Nibijyanye no gukora indangamuntu igaragara, ibyiyumvo byamarangamutima, hamwe nuburambe bwabakiriya abantu bibuka, gufotora, no kuganira nyuma yigihe momo iheruka.

Aka gatabo karacikauburyo bwo kwerekana ikamyo y'ibiryo isuka kugirango ikurura abakiriya benshi, ukoresheje ingamba nyazo abakoresha babishoboye bakoresha buri munsi - uhereye kumiterere no guhitamo amabara kugeza kuvuga inkuru, imbuga nkoranyambaga zigaragara, hamwe no guhuza imiterere yakarere.

Waba utangiza ikamyo yawe ya mbere yajugunywe cyangwa ugahindura iyari isanzwe, iyi ngingo izagufasha gutekereza nk'ikirango - ntabwo ucuruza ibiryo gusa.

Kuki Kwamamaza Byingenzi Kurenza Ibihe Byose byo Kujugunya Amakamyo y'ibiryo

Amase ni rusange.
Kwamamaza ntabwo.

Mu mijyi myinshi minini - New York, London, Sydney, Berlin, Toronto - ntuba ukirushanwa “nta biryo.” Urimo guhangana:

• Andi makamyo y'ibiryo

• Ibiribwa byo muri Aziya fusion

• Imiyoboro ya Instagram

• Hashyizweho iminyururu yihuse

Ikirango cyawe gisubiza ikibazo kimwe gikomeye mumasegonda atatu:

Ati: "Kuki ngomba kugura ibibyimbawowe? ”

Ikirango gikomeye cyo guta amakamyo y'ibiryo:

• Yongera urujya n'uruza rw'amaguru

• Yemeza ibiciro biri hejuru

• Gutwara gusangira imibereho

• Kunoza ubucuruzi busubiramo

• Yubaka igihe kirekire cyo kugurisha cyangwa agaciro ka franchise

Kuri ZZKNOWN, twabonye amakamyo abiri afite ibikoresho bisa akora muburyo butandukanye - gusa kubera kuranga ibicuruzwa.

Intambwe ya 1: Sobanura inkuru yawe yerekana ibicuruzwa (Mbere yuko Igishushanyo gitangira)

Mbere yo guhitamo amabara, imyandikire, cyangwa ibishushanyo, ukeneye gusobanuka kuriniyihe nkuru ikamyo yawe yuzuye ibiryo ivuga.

Ibaze ubwawe:

• Waba gakondo cyangwa igezweho?

• Uturere twukuri cyangwa twahujwe na fusion?

• Kuruma byihuta, bihendutse kumuhanda cyangwa kumashanyarazi yakozwe nintoki?

• Gukina nubusore-cyangwa binonosoye nubukorikori?

Ibyamamare Byamamare Byamamare Bikora kwisi yose

Ukurikije imiguzi yabaguzi kwisi yose, gutsindira ibicuruzwa byamakamyo ibiryo byamamaye birimo:

• Umurage wukuri wumuhanda(Nepal momo, Amajyaruguru yubushinwa)

• Ihuriro rya none rya Aziya(ibibyimba + tacos, ibitonyanga, cyangwa ibikombe)

• Intoki & Fresh(ikigaragara kigaragara, fungura igikoni)

• Ikirungo & Bold(isosi y'akarere, amavuta ya chili yibanze)

• Umujyi muto(amashusho meza, umwanya uhagaze)

Ibirango byawe bihinduka umusingi wa buri gishushanyo nicyemezo cyo kwamamaza gikurikira.

Intambwe ya 2: Indangamuntu igaragara - Ikamyo yawe niyamamaza ryimuka

Ikamyo yawe yuzuye ibiryo ntabwo ari igikoni gusa - ni icyaweumutungo munini wo kwamamaza.

Ibara rya psychologiya muguta ibicuruzwa byamakamyo

Amabara amwe ahora akora neza kubikamyo y'ibiryo:

• Umutuku & Orange- appetit, byihutirwa, ingufu zo mumuhanda

• Umukara & Umweru- premium, igezweho, yorohereza Instagram

• Icyatsi- gushya, intoki, guhagarara neza

• Umuhondo- kugaragara, urugwiro, serivisi yihuse

Ibara ritandukanye cyane rihuza ikamyo yawe guhagarara mumihanda yuzuyemo abantu nibirori byibiribwa.

Imyandikire hamwe n'ibishushanyo

Gutsindira neza amakamyo y'ibiryo biranga birinda akajagari.

Imyitozo myiza:

• Imyandikire minini, isomeka kuva kuri metero 10–20

• Ubutumwa bumwe bwibanze, ntabwo ari amagambo atanu

• Sobanura ibintu byingenzi byerekana (urugero, “Imashini zumye • Amashanyarazi akaranze”)

Kuri ZZKNOWN, dushushanya hanze yikamyo kugirango abakiriya bumveibyo ugurishaurebye rimwe - nta gukeka bisabwa.

Intambwe ya 3: Kuranga Ibikubiyemo - Guhitamo bike, Byumvikane neza

Rimwe mu makosa akomeye mu guta ibirango byamakamyo y'ibiryo niKurenza Ibikubiyemo.

Abakiriya aho ibiryo byo mumuhanda bashaka:

• Ibyemezo byihuse

• Igiciro gisobanutse

• Ibintu byasinywe

Byinshi-Guhindura Dumpling menu Strategy

• 4-6 intandaro yo guta SKUs

• Isosi 2-33 wumva idasanzwe

• “Ikintu cyintwari” umuntu wese atumiza

• Guhitamo combo cyangwa agasanduku k'isanduku

Andika amazina yawe y'ibikubiyemo, ntabwo ari ibiryo gusa:

• “Fire Momos ya Himalaya”

• “Shanghai Street Dumplings”

• “Amavuta ya Crispy Chili Amata”

Izina ritazibagirana, abakiriya barashobora kuyisangiza kumurongo.

Intambwe ya 4: Kwamamaza Imbere & Imiterere ishyigikira ikirango

Kwamamaza ntabwo bihagarara kumuzingo winyuma.

Iwaweimiterere y'imbere hamwe nibikoresho byo guhitamoingaruka:

• Umuvuduko wa serivisi

• Kubona ubuhanga

• Icyizere cy'abakiriya

Fungura igikoni = Kwizera + Ibirimo

Kujugunya amakamyo y'ibiryo, igikoni gifunguye cyangwa igice cyafunguye gikora neza cyane kuko:

• Ibibyimba birashimishije

• Imashini yerekana gushya

• Abakiriya bizera ibyo bashobora kubona

Ikamyo yatunganijwe neza imbere:

• Komeza kwitegura, guteka, no gutanga akazi neza

• Koresha ibyuma bitagira umwanda kugirango ubone isuku

• Kugabanya urujya n'uruza rw'abakozi ku muvuduko

ZZKNOWN ishushanya amakamyo y'ibiribwa aho ibirango n'imikorere bikorana - ntabwo bihabanye.

Intambwe ya 5: Gupakira nk'intwaro yo kwamamaza

Ibipfunyika byawe bigenda kure kuruta ikamyo yawe.

Ikirangantego cyo guta amakamyo y'ibiribwa ikoresha:

• Agasanduku k'impapuro

• Ikirango

• Kora ibikombe by'isosi

• QR code ihuza imbuga nkoranyambaga

Iyo abakiriya bagenda bafashe ibiryo byawe, bahinduka amatangazo yimuka.

Impanuro:
Shushanya ibipapuro bifotora neza munsi yamatara kumuhanda na kamera za terefone.

Intambwe ya 6: Kwamamaza imbuga nkoranyambaga zihuye n'ikamyo

Ikosa risanzwe ni ukuranga ikamyo neza - ariko ukirengagiza guhuza imibare.

Instagram yawe, Google Ubucuruzi bwa Google, hamwe na platform yo gutanga bigomba guhuza muburyo bugaragara:

• Amabara y'ikamyo

• Ikirangantego

• Indangururamajwi

Ibirimo Ibitekerezo Bikora neza Kubijugunya Amakamyo Yibiryo

• Ibibyimba bigenda byihuta

• Isosi isuka

• Inyuma-yinyuma yitegura

• Abakiriya ba mbere

• Ibimenyetso byagurishijwe

Ikirango gikomeye cyo guta amakamyo y'ibiribwa gihindura ibikorwa bya buri munsi mubintu bisangiwe.

Intambwe 7: Guhuza n'imihindagurikire y'ikirere ku masoko y'isi

Kwamamaza bikora i Los Angeles ntibishobora gukorera Berlin cyangwa Dubai.

Abaguzi ku isi bagomba gutekereza:

• Ururimi rwibanze subtitles kuri menus

• Ibirungo byo mukarere

• Ibara ryumuco

• Ibiribwa byo mumuhanda ibiciro bya psychologiya

Inyungu imwe yo gukorana nuwayikoze nka ZZKNOWN nikuranga ibicuruzwa ku cyiciro cyo gukora, aho kuba retrofits ihenze nyuma.

Intambwe ya 8: Guhuza ibicuruzwa byubaka Agaciro Kigihe kirekire

Ikirangantego gikomeye cyikamyo yibiribwa itekereza ibirenze kugurisha burimunsi.

Ibirango bihoraho:

• Yongera kugurisha agaciro

• Gushoboza kwagura amakamyo menshi

• Kureshya francise cyangwa inyungu zubufatanye

Ikamyo yuzuye ibiryo yamenetse ntabwo ari ubucuruzi gusa - ni umutungo wikirango.

Kuberiki Gukorana na ZZKNOWN yo Kujugunya Ikamyo Yibiryo

ZZKNOWN ntabwo ikora amakamyo y'ibiryo gusa.

Dufasha abaguzi kwisi yose hamwe:

• Kumenyekanisha ibicuruzwa byamakamyo

• Gupfunyika hanze no gushyira ibirango

• Imiterere y'imbere ihujwe n'ibiranga umwanya

• Igishushanyo mbonera cyisoko

• Igishushanyo kinini cyo kwaguka kazoza

Kuva mubitekerezo kugera kumuhanda witeguye, kuranga byubatswe mumodoka - ntabwo byongeweho nkibitekerezo.

Ibitekerezo byanyuma: Kwamamaza ni Umucuruzi wawe ucecetse

Amase manini agarura abakiriya.
Ikirango gikomeye kibazana mugihe cyambere.

Mu isoko ryibiryo byo kumuhanda birushanwe,guta amakamyo y'ibiryonicyo gihindura igikoni gito kigendanwa ahantu hamenyekana.

Niba ushaka ikamyo yawe:

• Hagarara muri benshi

• Kugurisha byihuse mugihe cyamasaha

• Tegeka ibiciro byiza

• Gukura urenze ahantu hamwe

Noneho kuranga bikwiye kwitabwaho cyane nka resept yawe.