Kutendeuka zvichemo kusvika mumikana: Ndiratidzei vatengi basa mune yangu yekudya bhizinesi bhizinesi

Nhungamidzo: Nei zvichemo zvive chipo mukuvhundutsa

Pandakavhundutsa gourmet yangu grill cheese trailer trailer, kunyungudika, ini ndaitenda kuti kana ndikashanda chikafu chinonaka, zvichemo zvingaitika. Chokwadi chakarova zvakaoma mukati memwedzi wangu wekutanga: Yakapetwa masangweji, nguva refu yakamirira, uye njodzi yechizi chechizi chinonamira chakasvibisa mutengi wechigadziri chemutengi. Asi izvi nguva dzinorwadza dzakava vadzidzisi vangu mukurusa.

Kwemakore matatu, ndakanatsa hurongwa hwekugadzirisa zvichemo zvakaderedza kudzoserwa kusvika 75% uye nekuwedzera kuongororwa kwangu kwe google kubva ku3,8 kusvika ku4,9 nyeredzi. Mukutungamira uku, ini ndichatora nzira dzekurwa-dzakaedzwa kuti vashandure zvichemo mumikana yekukura, kuvimbika, uye kunyangwe kushambadzira kwehutachiona.

Chikamu 1: Kudzivirira zvichemo vasati vaitika

1. Gadza zvinotarisirwa zvakajeka

Kunyunyuta kwakawanda kunobva mukutarisira kwezvinhu zvisingaite. Heano maitiro avanogona kuvabatanidza:

• Menyu Transparency:

  • Label Spice Levels (i.e., "ghost pepper repper sauce: 5 / 5 kupisa").

  • Cherekedza zvakajairwa allergens (Dairy, nzungu) akashinga.

  • Shandisa mafoto anomiririra zvakanyatsomiririra chikamu.

  MUENZANISO: Mushure mekuwedzera "Inoshanda 2" Ziva kune yangu yakatakura fries, zvichemo nezve "zvidiki zvikamu" zvakadonhedzwa ne 90%.

• Mirira nguva ziviso:

  • Isa iyo digital timer inoonekwa kubva kuhwindo rekuraira.

  • Vashandi vechitima kuti vataure, "Yako Order inotora 8-10 maminitsi

2. Kupa simba timu yako ine zvinyorwa

Frontline Vashandi vanoda zvishandiso kuti irege kusagadzikana. Ini ndinopa:

• 3-mutemo:

  • Bvuma kuti: "Ini ndinonzwisisa chose kuti nei magumbuka."

  • Kumbira ruregerero: "Ndine urombo izvi zvakaitika."

  • Ita: "Rega ndikupe kodzero iyi kwauri."

• Mhinduro Dzakarongedzwa:

  Nyaya	Kupindura nekukurumidza	Nzira yekukwira
  Kurongeka kwakaipa	Remake + Free Dessert	Kupedzwa kwakazara + $ 5 coupon
  Mireza	Chinwiwa chemahara kana divi	25% kubva kune inotevera kurongeka
  Hunhu hwekudya	Remake + sarudzo yekudzosera kana ramangwana rakaderedzwa	Muridzi anotevera-kumusoro mukati memaawa makumi maviri nemana

3. Kuwedzera tech kuti uderedze zvikanganiso

• POS Kugadziriswa:

  • Wedzera zvinosungirwa modifer mabhatani (i.e., "hapana mano," "Gluten-Yemahara Bun").

  • Chirongwa Zvirongwa zveVakajairwa Allergen musanganiswa (i.e., "Yambiro: Iyi nzira ine Dairy uye Shellfish").

• Order Tracking:
  Shandisa QR Code Systems Semaziso kune vatengi vezvinyorwa kana yavo yekugadzirira yagadzirira, kuderedza boka rechinyorwa.

Chikamu chechipiri: Kubata zvichemo munguva chaiyo

1. Mutemo wemaminitsi mashanu

Tsvagurudzo inoratidza kugadzirisa zvichemo mukati memaminitsi mashanu kunowedzera kuchengetwa kwevatengi ne 95%. Maitiro angu:

1. Teerera zvizere

   • Usambofa wakakanganisa. Rega vatengi vent.

   • Shandisa consalbal cues: nodding, kuchengetedza maziso.

2. Simbisa manzwiro

   • Ngwarira: "Uri kunyanyisa."

   • Iti: "Ndingadai ndakavhiringidzika kuti dai odha yangu yaive isiriyo. Ndatenda nekutiudza."

3. Ipa sarudzo

   • "Ungada here mari yakazara, kana chirevo, kana vhezheni yenguva inotevera?"

Nyaya yekudzidza:
Mutengi akanyunyuta vegan burger aive aine chaicho cheke. Mushandi wangu akakumbira ruregerero. Akazotanga tiggree vhidhiyo yeTiktok anorumbidza mhinduro yedu (250k maonero).

2. Gwaro zvese

Ini ndinoshandisa kunyunyuta log breadsheet kutevedzera mapatani:

Iyi data yakaratidza kuti 40% yekunyunyuta yakaitika panguva yekumhanyisa maawa, ichindikurudzira kuti ndiwedzere munhu akazvitsaurira "yeMhando yeCheki" panguva yekufamba.

Chikamu 3: Post-Crumbt Contround Trategies

1. Iyo yekutevera-kumusoro formula

Kutevera kwemwoyo wose kunogona kushandura kutsoropodza kuita nhevedzeri:

• Email Template:

  Zvinyorwa: Isu takazvipira kuita izvi zvakanaka

  Mhoro [Zita],

  Ndatenda nemhinduro dzenyu nezve [nyaya]. Sebhizinesi diki, tinozvitora zvakadzama.

  Kuratidza kuonga kwedu kutendeseka kwako, ndapota gamuchira:

  • [Muripo]

  • Kukoka wega kuti uedze yedu itsva [menyu chinhu]

  Pachokwadi,
  [Zita rako]
  Muridzi, [chikafu chokudya zita] *

• Nhau dzezvenhau dzezvemagariro:

  • Pfuti inopindura kune yakaipa ongororo mukati memaawa makumi maviri nemana.

  • Fambisa hurukuro dzinotyisa kune DMS.

Muenzaniso Mhinduro:

"Hi Sarah, Takaparadzwa kuti tinzwe nezve chiitiko chako

2. Shandura kutsoropodza muzvirevo

Koka vatengi vasina kugutsikana kune mhinduro yekutarisa boka:

• Ipa chikafu chemahara mukutsinhana kwekuvimbika kwekuisa.

• Shandisa mazano avo uye uzvipe pachena.

Mhedzisiro: Imwe pfungwa yekutsoropodza ye "kuvaka-yako-yako-yako ndiro" sarudzo yakave yangu yepamusoro-yekutengesa menyu chinhu.

Chikamu 4: Kuvaka Tsika Inonyunyuta

1. Kudzidziswa kwevashandi kunonamira

• Basa rekutamba-kutamba:

  • Ita zvinhu zvinobuda se "Angry Mutengi: Kupiswa Pizza."

  • Mhinduro dzemhinduro pakunzwira tsitsi, kumhanyisa, uye kugadzirisa.

• Kurudzira basa rakanaka:

  • Mabhonasi emwedzi weZero asina kugadziriswa kunyunyuta.

  • "Mutengi Gamba" Mubairo wakavharwa nevezera.

2. Kukurukurirana pachena

• Goverana zvichemo zvisingazivikanwe uye mhinduro mumisangano yevhiki nevhiki.

• Pemberera kuvandudzwa: "Mwedzi wapfuura, takanga tine zvichemo gumi nembiri zvekumirira. Mwedzi uno: 2!"

3. Dzivirira Kupenga

Zvichemo zvinotora muripo wemanzwiro. Ini ndinopa:

• Kushushikana-Kuyamura Kits: Mini massager, kudzikisira teas.

• Zvikamu zveDebitiril: 10-Minute Post-Shift Chat kuti ubve zvinovaka.

Chikamu 5: Real-World Case Zvidzidzo

1. "Bvudzi riri muzvikafu" dambudziko

• Chinyorwa: Mutengi akawana bvudzi muTaco yavo.

• Mhinduro:

  • Nekukurumidza mari yekudzora + $ 20 Chipo Kadhi.

  • Inoshandiswa mambure emubvudzi ebvudzi uye zuva nezuva yunifomu.

  • Yakatumira vhidhiyo inoratidza itsva yekuchengetedza protocol.

• Mhedzisiro: Mutengi akazove akajairwa uye anonzi 10+ shamwari.

2. Iyo yegan chikanganiso "kutendeuka

• Nyaya: Iyo Dairy-Yemahara Smoothie yaive mukaka.

• Mhinduro:

  • Yakabhadharwa kuti mutengi er kushanya (allergic reaction).

  • Akarohwa allergen nyanzvi yekudzosera iyo kicheni yekushandisa.

  • Yakatanga "tarisa-tarisa guarantee" mushandirapamwe.

• Mhedzisiro: Inoratidzwa mune yenhau yenhau nyaya nezvekuchengetedza kwechikafu, kuwedzera kutengesa ne30%.

Chikamu 6: Zvishandiso Zvekushandisa

1. Unofanira-kuva nesoftware

• Zenput: Track uye kugadzirisa zvichemo munzvimbo dzakawanda dzakawanda.

• Yelp yebhizinesi: Tarisa uye kupindura kune ongororo pakati.

• Canva: Dhizaini yekukumbira kiyi uye mhinduro dzemakadhi.

2. Cheat sheet yeCommonarios

Mhedziso: Zvichemo ndizvo zvakanaka zvaunokwikwidza mukana

Mune iyo yekudya trailer indasitiri, uko margins ari slim uye kukwikwidza kunotyisa, mabatiro aunoita zvichemo zvinogona kukutsaura. Nekugamuchira mhinduro seyemahara bhizinesi kudzidzisa, iwe unozovaka mhando inozivikanwa kuti kuvimba nekuvimbika.

Mumwe wevatengi vangu vekare zvino vanomhanya fan blog yekunyungudika. Mwedzi wapfuura, akagutsa chiitiko chechiitiko chekuronga kuti chibate boot kwemazana mashanu-munhu gig. Ndiro simba rekunyunyuta kwakanaka.

Yokupedzisira Tip: tanga diki. Sarudza imwe zano kubva kugwaro iri-sekuita sekushandisa iyo 3-mutemo-uye tenzi usati watamira kune inotevera. Kufambira mberi, kusiri kukwana, ndicho chinangwa.