Ice Cream Flavour Trends in the UK: What’s Selling in 2025 | ZZKNOWN Insights

If you’re planning to launch an ice cream cart business in the UK, staying on top of flavour trends can make all the difference between average sales and daily sell-outs. ZZKNOWN works with vendors across the country, and we’ve noticed clear favourites emerging for 2025.

Classic flavours like vanilla and strawberry remain bestsellers, but more vendors are introducing unique, locally inspired tastes such as rhubarb crumble, honeycomb, or Cornish sea salt caramel. Younger audiences are also drawn to bold, colourful options like bubblegum, Biscoff, and mango sorbet—great for social media photos that drive organic marketing.

Another growing segment is plant-based and low-sugar ice cream, appealing to health-conscious consumers. For that, we recommend choosing a cart model with dual freezer compartments—perfect for storing different product types safely.

At ZZKNOWN, we help our clients plan their cart layouts to fit their flavour menus. Some even include glass display freezers to showcase colours and toppings, boosting impulse sales.

👉 Serve what sells. Let ZZKNOWN design your next ice cream cart with the ideal setup for trending UK flavours and growing customer demand.