Uqala njani ishishini lekofu yekofu: isikhokelo senyathelo ngenyathelo

Intshayelelo: Ukuguqula inkanuko yakho yekofu ibe yindawo enenzuzo

Ngaba ukhe waphuphe ngokukhonza i-Espresso okanye i-creamy ye-creamy kwi-sty story café? Ishishini le-trailer yekofu linokuba yindawo yakho yokuqala. Ukunikezela ngeendleko zokuqala ezisezantsi kunye nokuguquguquka ngakumbi kune-Brick-pubé, le modeli yeshishini kufanelekile ukuba abathandi bekofu bafuna ukuba basebenze abathengi kwiziganeko, kwiimarike, okanye neendawo ze-cubside.

Kwezi sikhokelo, siyakuhamba kuwo onke amabanga okuqala ishishini lakho lekofu-ukusuka ekucwangcisweni kunye nezixhobo zokuphawula kunye neemfuno zomthetho.

Inyathelo 1: Phanda intengiso kwaye wenze isicwangciso seshishini

Phambi kokuba utyale imali kwiTrailer yekofu, thatha ixesha lokuqonda ukuthengisa kwakho. Ngaba kukho iminyhadala yelori yokutya, iimarike zomlimi, okanye iikholeji zeekholeji ezikufutshane? Loluphi uhlobo lwekofu abayenzayo abantu kwindawo yakho?

Isicwangciso sakho seshishini kufuneka sibandakanye:

• Ithagethi yeMarike kunye neSicwangciso seNdawo

• Uhlahlo-lwabiwo mali kunye neenketho zenkxaso-mali

• Umbono weMenyu kunye namaxabiso

• Uhlalutyo olukhuphisanayo

• Indlela yokuthengisa

Ukuba nesicwangciso esomeleleyo seshishini kuya kukunceda uhlale ugxile kwaye utsala abatyali-mali ukuba kufuneka.

Inyathelo 2: Khetha i-trailer yekofu yasekunene

Kulapho iinkampani ezifana ne-zzki elikwi-zzki eliNaphakade. Ukukhetha umgca osemgangathweni ophakathi, ukufihlakeleyo ikota yekofu kubalulekile ekusebenzeni kwakho imihla ngemihla kunye nesazisi. Cinga ngesithuba esingakanani, bangaphi abantu abaza kusebenza ngaphakathi, kwaye loluphi uhlobo lweziselo oza kuzinceda.

Khawuqwalasele ezi mpawu:

• I-Grain-Inqanaba elingaphakathi lentsimbi

• Iinkqubo ze-Plumbisa

• Ifriji kunye nokugcinwa

• Umthombo wamandla (Venerator okanye i-hookup yombane)

• Inkonzo yeNkonzo kunye neMesments

"Ukukhetha itreyini ehambelana nomniniyo wokusebenza kunokwenza okanye ukwephuke imisebenzi yakho yemihla ngemihla.

Inyathelo 3: Fumana iilayisensi, iimvume, kunye ne-inshurensi

Ukusebenza itreyini yekofu ngokusemthethweni ifuna amaphepha athile. Ezi mfuno ziyahluka ngokuxhomekeka kwindawo yakho, qiniseka ukuba ujonge kwiSebe lezeMpilo leNdawo yeKhaya kunye neGunya leShishini.

Iimfuno eziqhelekileyo ziquka:

• Ilayisensi yeShishini

• Imvume yeSebe lezeMpilo

• Iphepha-mvume lokutya lomthengisi

• Isiqinisekiso sokhuseleko lokutya

• I-Inshurensi yeZithuthi eziNtengo

Ukusebenza kunye nomthengisi onamava onamava onjenge-zzku oNazulu kunokunceda ekuqinisekiseni ukuba iseti yakho ihambelana neekhowudi zalapha ekhaya.

Inyathelo 4: Yila uphawu lwakho kunye nemenyu

Uphawu lwakho yinto eyenza ukuba i-trailer yakho ingalibale. I-trailer elungiselelwe kakuhle, icocekile ilogo, kunye nemenyu yokuyila inokutsala abantu ngaphakathi - kwangaphambi kokuba bathathe i-SIP yokuqala.

Cinga nge:

• Igama elilula lokukhumbula

• I-logo eyodwa kunye nemibala ye-brand

• Imenyu ehambelana nabaphulaphuli bakho kunye nobuchule

• Iingcali zamaxesha ngamaxesha kunye neziselo ezisayiniweyo

• Iibhodi zemenyu okanye imiboniso yedijithali

Uninzi lwabakhweli bekofu ye-zzKK ibonelela ngokufunyanwa ngokupheleleyo, ukuvumela ukuba uguqule imibono yakho yokwenyama.

Inyathelo lesi-5: Thenga izixhobo kunye nesitokhwe phezulu

Nje ukuba itreyireji yakho yenziwe ngokwezifiso kwaye ilungele, lixesha lokuxhobisa. Isixhobo esifanelekileyo siqinisekisa inkonzo yokukhawuleza kunye neziselo ezisemgangathweni. Ubuncinci, uyakufuna:

• Umatshini we-Espresso kunye ne-grinder

• Ifriji kunye ne-freezer

• Iitanki zamanzi kunye nenkqubo yokufihlakeleyo

• Indawo yentengiso (i-POS)

• Iikomityi, ii-lids, ii-napkins, kunye nokubonelelwa

Ungalibali iimbotyi zesitokhwe, isiraphu, ezinye iindlela zobisi, kunye nezixhobo zokucoca.

Inyathelo 6: Khetha iindawo kwaye uqalise ukuthengisa

Ngoku ulonwabo luqala. Jonga imisitho, izitrato ezixakekileyo, okanye iipaki zeshishini apho kuphezulu khona ukuhamba kweenyawo. Ungasebenzisana nabaceli bezemisi okanye banikele imitshato kunye nemicimbi yenkampani.

Izicwangciso eziphambili zokufumana abathengi:

• Misela kwiimarike zempelaveki

• Zimasa iminyhadala yelori yokutya

• Qalelo ngomsitho we-pop-up

• Ukukhuthaza kwi-Instagram okanye iTiktok

• Sebenzisa iimephu zikaGoogle kunye ne-Yelp ukuze ubonakale

Uluhlu lweBullet: Uluhlu lokujonga ngokukhawuleza

• UPhando lweMakethi kunye nesiCwangciso seShishini

• Khetha i-trailer yekofu yakho

• Fumana zonke iimvume kunye neelayisensi

• Yila uphawu lwakho kunye nemenyu

• IZIXHOBO ZOKUTHUNYELWA NOKUZIPHATHA

• Khetha iindawo eziphakamileyo zendlela

• Ukukhuthaza ukuqaliswa kwakho kwimidiya yoluntu

ISIQINISEKISO: Brew ikamva lakho, ikomityi enye ngexesha

Ukuqala ishishini lekofu lekofu kunokuba yinzuzo kwaye kuzaliseka kakhulu. Ngocwangciso olufanelekileyo, izixhobo, kunye nenkanuko, unokwakha ikhefi ye-caf shos esebenzayo kwaye ixhasa indlela yakho yokuphila. Nokuba ukanti nje ukuqalisa okanye ukuntywila kwivenkile yemveli, i-zzkin fition trailers zekofu inika izixhobo zokubetha indlela kwaye uqalise ukuqalisa.