I-Case Study: Unjani

Ukuqalisa

Emadolobheni aphesheya kwe-U.S. Lezi zikhala ezihlangene, ezisebenza ngezindleko zinikeza ikhambi elihlakaniphile lokuqalisa lifuna ukweqa izikhathi zokwakha ezinde kanye nezindleko eziphakeme zesibhakabhaka zezitolo zendabuko.

Le ndatshana ibhidliza izifundo eziningana eziphumelelayo - kusuka ku-austin kuya e-Atlanta - futhi kuvimba ukuthi yini eyenze la mabhizinisi agxilile achume. Uma ucabanga ukwethula owakho ukudla noma ukuphuza izinto, lezi zindaba zangempela zigcwele ngokuqonda, ezezimali kanye nezifundo ezikufanelekela ukufunda.

Ucwaningo lwecala 1: I-Austin Coffee Kiosk eyethule iketanga lendawo

Ibhizinisi: I-Dripbox Coffee, Austin, TX

Yakha: Isitsha sangokwezifiso ezingama-20

Ukutshalwa Kwezimali: ~ $ 35,000

Imali engenayo: $ 280,000 unyaka (indawo yokuqala)

Ngo-2021, abangane ababili basekolishi bavula i-Dripbox Coffee ngaphakathi kwesitsha sokuthumela esimnyama, esimnyama. Igayiwe ngewindows lesevisi yokuhamba, i-drive-thru lane, kanye namaphaneli elanga, isitsha sanikeza indlela esheshayo yokuhlola umqondo wabo - ngaphandle kokuqashiswa okukhulu noma ukwakha.

Imiphumela Ebalulekile:

• Ephuke ngisho ezinyangeni eziyi-8

• Kunwetshwe ezindaweni ezi-3 eminyakeni engu-2

• Ukubonga okungaphezulu kwekhanda ku-off-grid amandla

"Ukuqala ngesitsha ake sifakazele umqondo ngaphambi kokugqwala. Manje sesiyakhula ngokuzethemba."
- UJake R., umsunguli we-Dr Wortbox Coffee

Icala lokufunda 2: Ibha yophahla lukaMiami ebhokisini

Ibhizinisi: Skysip Rooftop Bar, Miami, FL

Yakha: Iziqukathi ezi-2 ezihlanganisiwe ezingama-40-ft ezinokuhlala ophahleni lwendlu

Ukutshalwa Kwezimali: ~ $ 120,000

Imali engenayo: ~ $ 500,000 ye ngonyaka (kulinganiselwa, kususelwa kudatha yomphakathi engama-2023)

Itholakala e-avop egalaji lokupaka edolobheni, i-Skysip iguqule iziqukathi ezimbili ezivuselelwayo zibe yibha evulekile evulekile ye-air cocktail. Iyunithi engezansi iqukethe ibha nokugcinwa, ngenkathi phezulu kufakwe i-Lounge Deck, amalambu kanye nokubukwa kwesibhakabhaka.

Izici zokusukuma:

• Izitebhisi ezinamakhaza ngokwezifiso phakathi kwamayunithi

• Isiqandisi esigcwele sezentengiselwano ngaphakathi kwesitsha sebha

• Ukufaka uphawu kumagazini abaningi bendlela yokuphila

Umphumela webhizinisi:

• Impelasonto engaguquki ngempelasonto

• Imali ephindwe kabili ngonyaka wesibili ngemuva kokukhulisa ukuhlala kwangaphandle

• Izindleko zempahla zero ngenxa yokubambisana nomnikazi wegaraji

Ucwaningo lwecala 3: I-California Pop-up iguqula indawo yokudlela engapheli

Ibhizinisi: Tacocueva, Sacramento, CA

Yakha: Isitsha se-40-Foot nge-patio yangaphandle

Ukutshalwa kwemali: $ 70,000

Umphumela: Kunwetshwe emgodini wezitini kanye nodaka +

Ekuqaleni yakhelwe i-pop-up yasehlobo, i-tacocueva yathola ihlelo elilandela ukubonga kwalo ngesibindi ne-tacos yezitayela zomgwaqo. Umnikazi wabambisene noMakhi wendawo ama-ETO Cart ama-Carts for ekhishini aphelelwe yi-grill enezindawo zokuhweba, ukucwila okungama-3, nokubala.

Yini esebenzayo:

• Idizayini yokubamba iso nge-Custom Maral Art

• Ukusebenza kahle okuphezulu: Abasebenzi abathathu bakwazi ukuphatha ama-oda ayi-100 + ngehora

• Ithrafikhi yonyawo eqhutshwa yi-Instagram

Ngemuva kweminyaka emibili, uTacocueva wasebenzisa inzuzo ukuvula isitolo sangaphambili esiseduze futhi utshale imali kumaloli okudla amabili - ngenkathi ugcina isitsha sokuqala esisebenza emikhosini.

Ucwaningo lwecala 4: I-Nashville Brewery inweba ngekatoli yesitsha

Ibhizinisi: I-Iron Prairie Brewing Co, Nashville, TN

Yakha: Iziqukathi ezi-3 zeTaproom, izindlu zangasese, kanye nesitolo se-MERD

Ukutshalwa kwemali: $ 210,000

Umphumela: Kukhuphuke ithrafikhi yonyawo lwangempelasonto ngo-55%

Ebhekene nesikhala esinqunyelwe ngaphakathi, i-Iron Prairie Brewing ingeze i-Continer-based Outdoor Tooper eceleni kwesakhiwo sabo esiyinhloko. Yakhelwe yi-Modbetter, ukusetha kufaka phakathi isitsha esigcwele, isitsha sokulawulwa kwesimo sezulu, kanye nezindlu zangasese ezihambisanayo - konke okuhambisana nomkhiqizo ongaguquki nemininingwane yezinkuni ebuyiselwe emuva.

Izifundo ezifundwe:

• Iziqukathi ziyenzile ukuvumela ukuvumela kwezokwakhiwa kwendabuko

• Ukuthengiswa kwesizini kukhuliswe nge-petio ama-heater kanye nokufaka isimo sezulu

• Abaculi bendawo badonsela izixuku njalo ngoLwesihlanu nangoMgqibelo

Ukuthathwa okwabelwana ngakho kusuka kuzo zonke izifundo ezine

Ngalezi zinto ezihlukene zokudla ezitshawayo neziphuzo, amanye amasu ajwayelekile agqamile:

• Qala okuncane, ukukala okusheshayo: Wonke umnikazi wasebenzisa isitsha njenge-MVP enobungozi obuphansi (umkhiqizo omncane osebenzayo).

• Gxila kokuhlangenwe nakho: Ukukhanyisa, ama-Murals, kanye noMculo okwenzelwe izindawo - hhayi izindawo kuphela zokudla.

• Inzuzo Yokuvumela Imvume: Ukuvunywa kwemvume okutholakale ngokushesha nge-Disetser Setups vs izakhiwo ezintsha.

• Isihlalo sangaphandle = inzuzo ephezulu: cishe yonke imali eyandisiwe ngokunwetshwa ezindaweni ezingaphandle.

• Ukuwina okuqinile kokubhala: Amagama ahlukile, imibala, kanye nemithombo yezokuxhumana eyenziwe iziqukathi zikhumbuleka.

Izibalo ezisheshayo ezifundweni zezimo