Ukuguqula izikhalazo zibe ngamathuba: Ngiye ngathola kanjani inkonzo yamakhasimende ebhizinisini lami lokudla kwe-trailer

Isingeniso: Kungani izikhalazo ziyisipho esifihlekile

Lapho ngethula i-gourmet yami eyosiwe ushizi we-trailer, ukuncibilika, ngakholelwa ngokufanele ukuthi uma ngikhonze ukudla okumnandi, izikhalazo zizovela kungavamile. Iqiniso lishaye kanzima ngenyanga yami yokuqala: amasangweji angenamikhawulo, izikhathi ezinde zokulinda, kanye nokuchitheka kwe-nacho ushizi okulimazayo okuchithe isibambo somklami wekhasimende. Kepha lezi zikhathi ezibuhlungu zaba othisha bami abakhulu kunabo bonke.

Eminyakeni engaphezu kwemithathu, ngicoceke uhlelo lokuphatha izikhalazo ezincishisiwe ukubuyiselwa kwemali ngo-75% futhi kwaqinisa ukubuyekezwa kwami ​​kwe-Google kusuka ku-3.8 kuye ku-4,9 stars. Kulesi siqondisi, ngizokwabelana ngamasu ahlolwe impi ukuguqula izikhalazo zibe ngamathuba okukhula, ukuthembeka, kanye nokumaketha amagciwane.

Ingxenye 1: Ukuvimbela izikhalazo ngaphambi kokuba zenzeke

1. Setha okulindelwe okucacile

Izikhalazo eziningi zivela ekulindelweni okungafanele. Nakhu ukuthi ungayivumelanisa kanjani:

• Ukusobala Imenyu:

  • Faka amazinga wesinongo (e.g., "ghost pepper sauce: 5 5 ukushisa").

  • Qaphela ama-allergen ajwayelekile (ubisi, amantongomane) ngesibindi.

  • Sebenzisa izithombe ezimele ngokunembile osayizi bezinxenye.

  Isibonelo: Ngemuva kokungeza i- "Worder 2" Inothi kuma-fries ami alayishiwe, izikhalazo mayelana "nezingxenye ezincane" ezihle nge-90%.

• Izaziso zesikhathi:

  • Faka i-timer yedijithali ebonakalayo kusuka ewindini loku-oda.

  • Izitimela zabasebenzi ukusho, "i-oda lakho lizothatha imizuzu engu-8-10. Ngingakunikeza ulamula oncomayo ngenkathi ulindile?"

2. Nika amandla iqembu lakho ngemibhalo

Abasebenzi bangaphambili badinga amathuluzi okunciphisa ukungezwani. Nginikeza:

• Umthetho we-3 -

  • Vuma: "Ngiqonde ngokuphelele ukuthi kungani ucasukile."

  • Xolisa: "Ngiyaxolisa kakhulu lokhu."

  • Act: "Ake ngikwenzele leli lungelo kuwe."

• Izisombululo ezilayishiwe:

  Izindaba okuphikiswana ngazo	Ukuphendula Ngokushesha	Indlela yokunyuka
  Ukuhleleka okungalungile	Remake + khulula dessert	Ukubuyiselwa kwemali okugcwele + $ 5
  Ukulinda isikhathi eside	Isiphuzo samahhala noma uhlangothi	25% off oda elilandelayo
  Ikhwalithi yokudla	Remake + Ukukhetha ukubuyiselwa kwemali noma isaphulelo esizayo	Umnikazi ulandele kungakapheli amahora angama-24

3. I-Techge Tech yokunciphisa amaphutha

• Ukwenza ngokwezifiso:

  • Faka izinkinobho ze-modifier eziphoqelekile (E.G., "Ayikho iMayo," "gluten-free bun").

  • Izaziso zohlelo zenhlanganisela ye-allergen evamile (e.g., "Isexwayiso: Le oda liqukethe ubisi kanye ne-shellfish").

• Ukulandelela i-oda:
  Sebenzisa amasistimu wekhodi ye-QR efana ne-Abify kumakhasimende abhaliwe lapho i-oda labo selilungile, linciphisa isiyaluyalu esipholile.

Ingxenye 2: Ukuphatha Izikhalazo ngesikhathi Sangempela

1. Umzuzu wemizuzu emi-5

Ucwaningo lukhombisa ukuxazulula izikhalazo kungakapheli imizuzu emi-5 kukhulisa ukugcinwa kwamakhasimende ngo-95%. Inqubo yami:

1. Lalela ngokugcwele

   • Ungalokothi uphatheke. Vumela ikhasimende liphume.

   • Sebenzisa ama-nonlverbal cues: unikine ikhanda, ukulondolozela ukubonwa ngamehlo.

2. Qinisekisa imizwa

   • Gwema: "Uyanxusa ngokweqile."

   • Ithi: "Ngingakhungatheka futhi uma i-oda lami belungalungile. Siyabonga ngokusitshela."

3. Nikeza izinketho

   • "Ungathanda ukubuyiselwa kwemali okugcwele, ukukhumbula kabusha, noma ivawusha ngokuzayo?"

Ucwaningo lwesigameko:
Ikhasimende lakhalazela i-vegan Burger yakhe yayinoshizi wangempela. Isisebenzi sami saxolisa, khumbula ukudla ngokuhlola okuphindwe kabili kwe-Supervisor, futhi samnika i-Free "VIP Skip-The-Line Pass." Kamuva wathembisa i-thisthis video ye-tiktok edumisa impendulo yethu (ama-250k ukubukwa).

2. Bhala konke

Ngisebenzisa ispredishithi se-Complaint Log ukulandelela amaphethini:

Le datha iveze ukuthi ama-40% ezikhalazo ezenzekile ngesikhathi sokujaha, ukungishukumisela ukuba ngengeze indima enikezelwe "yekhwalithi" ngesikhathi esiphezulu.

Ingxenye 3: Amasu wokubuyisela esikhalazo

1. Ifomula elandelayo

Ukulandelwa okusuka enhliziyweni kungaguqula abagxeki babe ngabamele:

• Isifanekiso se-imeyili:

  Isihloko: Sizibophezele ukwenza leli lungelo

  Sawubona [igama],

  Ngiyabonga ngempendulo yakho mayelana [khishwa kabusha]. Njengebhizinisi elincane, sithatha lokhu ngokungathi sína.

  Ukukhombisa ukwazisa kwethu ngokwethembeka kwakho, ngicela wamukele:

  • [Isinxephezelo]

  • Isimemo somuntu siqu sokuhlola into yethu entsha [yemenyu]

  Ozithobayo,
  [Igama lakho]
  Umnikazi, [igama le-trailer yokudla] *

• Izimpendulo Zemidiya Yezenhlalo:

  • Phendula obala ukubuyekezwa okungalungile kungakapheli amahora angama-24.

  • Hambisa izingxoxo ezibucayi ku-DMS.

Ukuphendula Isibonelo:

"Sawubona Sarah, sihlukunyezwa ukuzwa ngesipiliyoni sakho. Lokhu akusona izindinganiso zethu. Ngiyacela DM US - Singathanda ukukwenza kuwe."

2. Vuma abagxeki babe ocebile

Mema amakhasimende afanelekile eqenjini lokugxila kwempendulo:

• Nikeza ukudla kwamahhala ekushintsheni kokufaka okuthembekile.

• Sebenzisa iziphakamiso zabo futhi uzikweleta esidlangalaleni.

Umphumela: Umqondo oyedwa ogxekwayo wenketho "eyakhewayo-eyakho ye-Bowl" waba yinto yami yemenyu ethengisa kakhulu.

Ingxenye 4: Ukwakha Isiko Lokuqina

1. Ukuqeqeshwa kwabasebenzi okunamathela

• I-Workshops edlala indima:

  • Yenza izimo ezinjengokuthi "ikhasimende elithukuthele: pizza eshisiwe."

  • Izimpendulo zeBanga ngozwela, ijubane, kanye nesinqumo.

• Incencetivilisaze insiza enhle:

  • Amabhonasi enyanga wezikhalazo ezingalungiswa zero.

  • "Imiklomelo yeCustomer Hero" evotelwe ontanga.

2. Ukuxhumana okusobala

• Yabelana ngezikhalazo nezixazululo ezingaziwa emihlanganweni yeqembu langaphandle.

• Gubha ukuthuthuka: "Ngenyanga edlule, saba nezikhalazo eziyi-12 mayelana nezikhathi zokulinda. Kule nyanga: 2!"

3. Vimbela ukukhathala

Izikhalazo zibamba ngokulimala okungokomzwelo. Nginikeza:

• Amakhithi wosizo wengcindezi: ama-massager amancane, uthule itiye.

• Ama-Debrief Seps: Izingxoxo ze-POST-TOP-TOPT-TOPT EMINYAKA EMINYAKA EZIQHAWULEKILE ZOKUVELA.

Ingxenye 5: Izifundo Zesimo Sangempela Zomhlaba

1. "Izinwele ezikudla" Inhlekelele

• ISIBONELELO: Ikhasimende lithole izinwele e-taco yazo.

• Impendulo:

  • Ukubuyiselwa kwemali okugcwele ngokushesha + $ 20 ikhadi lesipho.

  • Kuqaliswe amanetha wezinwele eziphoqelekile namasheke afanayo nsuku zonke.

  • Kuthunyelwe ividiyo ekhombisa amaphrothokholi amasha okuphepha.

• Umphumela: Ikhasimende laba ngabangane abajwayelekile nabayi-10 +.

2. I- "Vegan iphutha" iguqulwe

• ISIBONELELO: I-Smoothie-Smoothie enezinto zobisi ezinamakhayo aqukethe ubisi.

• Impendulo:

  • Ikhokhelwe ukuvakasha kwekhasimende lekhasimende (ukusabela komzimba).

  • Waqasha uchwepheshe we-allergen ukuhlela kabusha ukuhamba komsebenzi ekhishini.

  • Yethule umkhankaso we- "Check-Check Check" ".

• Umphumela: Kuboniswe endabeni yezindaba yendawo ngokuphepha kokudla, ukukhulisa ukuthengisa ngo-30%.

Ingxenye 6: Amathuluzi nezinsizakusebenza

1. Kufanele ube nesoftware

• I-ZENPHA: Landelela futhi uxazulule izikhalazo ezindaweni eziningi.

• I-Yelp yebhizinisi: Qapha futhi uphendule ekubuyekezweni okuphakathi.

• I-CANVA: Amakhuphoni we-Design Apology namakhadi wokuphendula.

2. Ukukhohlisa kweshidi lezimo ezijwayelekile

Isiphetho: Izikhalazo ziyinzuzo yakho yokuncintisana

Embonini ye-trailer yokudla, lapho ama-margins athambile futhi umncintiswano ulula khona, indlela oziphatha ngayo izikhalazo angakuhlukanisa. Ngokwamukela impendulo njenge-Free Business Coaching, uzokwakha uhlobo lokwaziwa ngokwethembana nobuqotho.

Elinye lamakhasimende ami asanda kulalisa manje aqhuba ibhulogi labalandeli lokuncibilika. Ngenyanga edlule, waqinisekisa umhleli wemicimbi yenhlangano ukuze asibhukhe i-gig yomuntu ongu-500. Ngamandla wesikhalazo esiphathwa kahle.

Ithiphu yokugcina: qala okuncane. Khetha isu elilodwa kulokhu kuqagela okufana nokusebenzisa i-3-a Rule-bese uyiqonde ngaphambi kokuya kolandelayo. Inqubekela phambili, hhayi ukuphelela, inhloso.