Yiziphi izindlela ezinhle kakhulu zokumaketha ibhizinisi le-trailer yokudla?

ISINGENISO: Ukuguqula i-trailer yesitolo sakho sekhofi ibe yi-hit yendawo

Ngakho-ke, utshale imali kuI-Coffee Shop Trailer iyathengiswa- Halala! Noma ngabe ukupaka ezimakethe zasendaweni, imikhosi yomculo, noma amapaki ehhovisi, ibhizinisi lekhofi leselula lingaba ngomunye wemisebenzi ezuzisa kakhulu (futhi enenzuzo) endaweni yokudla yase-UK ekhula ngokushesha emgwaqweni.

Kepha nali iqiniso: Ngisho nekhofi enhle kakhulu ngeke isizithengise. Impumelelo incike ekumaketheni okuhlakaniphile, okungaguquki okukusiza ukuthi uvelele emncintiswaneni futhi uxhumane namakhasimende athembekile.

Kulesi siqondisi, sizokwehlaImikhuba emihle yokumaketha ibhizinisi lakho le-trailer yokudla- Kusuka ku-Branding kanye nobukhona bedijithali ekubandakanyeni komphakathi - ngamathiphu ahambisana ukukusiza ukuchuma emakethe yase-UK.

1. Yakha ubunikazi bomkhiqizo obungalibaleki

I-trailer yakho yekofi ayimane nje i-espresso - imayelana nesipiliyoni. Uhlobo oluqinile, olungaguquguquki luzosiza amakhasimende ukukubona ngaso leso sikhathi lapho uya khona.

Qala ngezisekelo:

• Ilogo and Colour Scheme:Khetha imibala emelela isitayela sakho sekhofi - cabanga amathoni afudumele ama-vibes apholile noma amnyama amnyama-omhlophe ngokubulala ubuhle besimanje.

• Umklamo we-trailer:Tshala imali ngokwezifiso ngokwezifiso kanye nezinqumo. Izinkampani ezithandaK, umenzi womhlaba wonke weAma-trailer wokudla ngokwezifiso, ungaklama ingaphandle lakho le-trailer ukuze uhambisane nomkhiqizo wakho kahle.

• Igama nesiqubulo:Gcina kube mfushane, okuthandekayo, futhi kufanelekile - okuthile okubukeka kukuhle kwikhokhi yakho yekhofi kanye nesibambo se-Instagram.

2. Sebenzisa abezindaba zenhlalo ukwakha okuthembekile okulandelayo

I-Social Media ngumngane wakho omkhulu. Amapulatifomu afanaI-Instagram, Facebook, ne-Tiktokzilungele ukukhombisa imikhiqizo nobuntu bakho.

Amathiphu we-Pro:

• Thumela izithombe ezisezingeni eliphakeme zekhofi yakho, imenyu, kanye nokusetha kwe-trailer.

• Yabelana "ngemuva-ngemuva-izigcawu" Iziqeshana - Amakhasimende athanda ukubona ubuciko be-latte noma inqubo yakho yokusetha ekuseni.

• Sebenzisa ama-hashtag endawo afana#Londoncohleetrucks, #Ukstreetfood, futhi#CoffeoonwheelwheelsHeels.

• Ukuzibandakanya nabalandeli - Phendula amazwana, ubonge ngokuvakashela, futhi ubakhuthaze ukuba babelane ngezikhala zakho.

Uma uhambisa izindawo njalo, thumela umzila wakho wansuku zonke amakhasimende ajwayelekile angakuthola kalula.

3. Dala iphrofayili yebhizinisi le-Google

Noma ibhizinisi leselula, ungazuza kwi-SEO yendawo. Ngokwakha aIphrofayili yebhizinisi le-Google, ungavela ku- "khofi eduze kwami" ukusesha - ikakhulukazi lapho upake endaweni eyodwa kosuku.

Faka amahora akho okusebenza, izithombe zemenyu, kanye nemininingwane yokuxhumana. Khuthaza amakhasimende anelisekile ukushiya ukubuyekezwa - Lezo zilinganiso ezinamabala amahlanu ziyigolide elicwengekileyo lokuheha ibhizinisi elisha.

4. Ukuzibandakanya emicimbini yasendaweni kanye nezimakethe

Ukudla emgwaqweni kuyachuma ekuvezweni kwasendaweni. Faka isicelo seImikhosi yokudla yase-UK, Izimakethe zobuciko, futhiAma-Fairs omphakathi. Abahleli bemicimbi bavame ukukhuthaza abathengisi emakhasini abo okuxhumana nabantu, ukukunikeza ukumaketha kwamahhala.

Ungasebenzisana futhi ne-Brewereries yasendaweni, imikhosi yomculo, noma imicimbi yokupha - ukusetha i-trailer yakho ezindaweni eziphakeme ezikusiza ukufinyelela amakhasimende amasha futhi uqinise khona ukubonakala kwakho.

5. Nikeza ukwethembeka kanye nezinkuthazo zokudlulisela

Imivuzo emincane ingakha ukwethembeka okukhulu. Zama le mibono elula yokukhangisa kodwa ephumelelayo:

• Amakhadi Wokwethembeka:Nikeza isiphuzo samahhala ngemuva kokuthenga okungu-10.

• Izaphulelo Zokudlulisela:Nikeza ikhekhe lamahhala noma i-10% lapho ikhasimende liletha umngane.

• Izaphulelo zabafundi:Iphelele uma i-trailer yakho isebenza eduze kwamanyuvesi noma amakhampasi.

Lawa maqhinga awagcini nje ngokuvakashela ukuphindaphinda kodwa futhi aphendule abaphuza abakhubazekile abe ngabameli bomkhiqizo.

I-6. Sebenzisana namabhizinisi endawo

Izingosi zokuxhumana zingahamba ibanga elide. Uzakwethu nge:

• Amabhakha endawo- Faka amakhekhe abo ku-trailer yakho.

• Abahleli bomcimbi- Nikeza ukunakekela imisebenzi yangasese noma imishado.

• Izikhala ezigcwele izikhala- Ipaki ngaphandle phakathi namahora okusheshayo ekuseni.

Uzothinta izisekelo zamakhasimende komunye nomunye ngenkathi wakhe ukuthembeka emphakathini webhizinisi lendawo.

7. Gcina imenyu yakho intsha futhi inkathi yonyaka

Akukho okudonsa amakhasimende aphindaphindwayo njengezinhlobonhlobo. Jikelezisa umnikelo wakho wesiphuzo kanye nokudla okulula nezinkathi - ama-iced lattes ehlobo, ama-mochas aphethwe ebusika.

Futhi, yenza ukuzinza kwengxenye yendaba yakho:

• Sebenzisa izinkomishi eziphindaphindeka nama-napkins.

• Nikeza izaphulelo zama-mugs abuyiselwe kabusha.

• Qokomisa ubhontshisi otholwe ngokuzimela kwizimpawu zakho nakwezokuxhumana kwezenhlalo.

Abathengi base-UK banda ukuqina kokuqina - okwenza kube yindawo enhle yokuthengisa.

8. Veza ukusetha kwakho okuhle

Ungabukeli phansi isikhalazo esibonakalayo se-trailer yekhofi ehlomele kahle. Lapho amakhasimende ebona ama-creaming sterancer steel engenasici, umshini we-espresso ochwepheshe, nenhlangano ehlanzekile, azokwethemba ikhwalithi yakho ngokushesha.

YilaphoZzInzuzo iyakhanya. NjengokuholaUmkhiqizi wekhofi wekhofi wekhofi, bayakhaama-trailer ahlome ngokupheleleNgezinhlelo zamapayipi, amandla, kanye nomoya omncane - wonke ama-CE aqinisekiswe amachashazi emakethe yase-UK.

Ama-trailer abo ekhofi awagcini kodwa ashibhile futhi ashibhile, abenze abe yinto efanelekile kosomabhizinisi abasha abafuna ukuqala ngokuqinile ngaphandle kokusebenzisa ngokweqile.

9. Gijimisa ukukhushulwa kwesizini

Sebenzisa uthando lwe-UK lwamaholide ukuze usizakale:

• Izingcweti zoSuku lukaValentine - "Ama-lates amabili nge- £ 5"

• Amadili Ehlobo - "I-Iced Coffee Happy Hour"

• Iziphuzo zikaKhisimusi - izinkomishi zemikhosi nama-gingerbread latte

Phakamisa okunikezwayo okuku-inthanethi nangokusayina okulula ku-trailer yakho. Ukumaketha okungaguquguquki, ukuthengisa okudala kugcina abantu bejabule ukukuvakashela futhi.

10. Khuthaza okuqukethwe okwenziwe ngumsebenzisi

Ukukhangisa kwakho okuhle? Amakhasimende ajabule abelana ngezithombe zekhofi yakho.

Bacele ukuthi bamake ama-media akho kwezenhlalo lapho bethumela, bese bephinda izithombe zabo kokuphakelayo kwakho. Ungahle ugijime nokunikezwa kwanyanga zonke kwesithombe esihle kakhulu - kuqinisa ukuzibandakanya nokumaketha kwamagama ngasikhathi sinye.

Isiphetho: Yakha, ukukhuthaza, futhi uqhubeke nokwehlukana

Ukuqala ibhizinisi lekhofi ephathekayo e-UK kumayelana nokusebenzela ikhofi enkulu - kumayelana nokuqamba isipiliyoni somkhiqizo esikhumbulekayo nokwakha ukuxhumana komphakathi.

Ukusuka ekuklameni kwama-trailer ekwakhiweni kokuxhumana nabantu asebenzayo, isu lakho lokumaketha kufanele libonise ukuthi ungubani nokuthi kungani abantu kufanele bavakashele i-trailer yakho kaninginingi.

Futhi uma kukhulunywa ngokudala okupheleleI-Coffee Shop Trailer iyathengiswa, KNgabe uya kubalingani bakho. Nge-trailers enziwe ngezifiso, ehlomele ngokuphelele eyenzelwe ukufeza ukuphepha kwase-UK kanye namazinga wekhwalithi, uzoba nesisekelo esifanelekile sohlobo lwakho ukuze lukhule.

Ngakho-ke, qala ukumaketha smart - bese uvumela i-coffee trailer yakho ukuba ibe yintandokazi yasendaweni elandelayo.