Amasu Okumaketha Iloli Lekhofi Asebenza Ngempela (Kusuka Ezitaladini Zangempela Zase-Aussie)

Uma uke wapaka iloli lakho lekhofi ekuseni, washisa umshini we-espresso, futhi wazibuza“Kungani ungemude lo mugqa?”- awuwedwa.

Ngikhulume nenqwaba yabanikazi bamaloli ekhofi base-Australia phakathi neminyaka edluleZZKNOWN, kusukela kubaqhubi bemigwaqo yaseMelbourne kuya kubathengisi bemicimbi besifunda be-NSW. Umehluko phakathi kwamaloli ukuthiumzabalazonamaloli lokhophrinta imalicishe ayikaze yehle kukhwalithi yekhofi iyodwa.

Kwehla kuikhofi marketing iloli ukuthi empeleni usebenza emhlabeni wangempela-hhayi ithiyori, hhayi i-Instagram gurus, hhayi "ukuthumela nje okuningi".

Lo mhlahlandlela uhlahlela konke, isinyathelo ngesinyathelo, ngesiNgisi esilula.

Kungani I-Coffee Truck Marketing ihlukile Kokumaketha Kwekhefi?

Ngaphambi kokuthi sikhulume amaqhinga, ake sikusule lokhu.

Iloli lekhofi aliyona ikhefi enamasondo.

Yini eyenza ukumaketha kweloli lekhofi kuhluke?

• Wenahambisa izindawo

• Amakhasimende ngokuvamileungahleliukukuvakashela

• Ukuthenga izinqumo kukhonangokushesha futhi ngokomzwelo

• Ukubonakala kubaluleke ngaphezu kwemihlahlandlela yokufaka uphawu

• Izwi lomlomo lihamba ngokushesha kunezikhangiso

E-Australia ikakhulukazi, isiko lekhofi linjalosina. Abantu balindele ikhwalithi—kodwa bakuthola ngayoukubona, ukuhogela, nomaukuzwa ngawe, hhayi nge-Googling "i-latte engcono kakhulu eduze kwami".

Lokho kushintsha yonke into.

Yini Empeleni Eyenza Iloli Lekhofi Liphumelele e-Australia?

Kusuka kudatha yekhasimende langempela eyabiwe namakhasimende e-ZZKNOWN, amaloli anenzuzo ngokuvamile anayoizinto ezintathu ezifakiwe:

1. Ukubonakala- abantu bakuqaphela ngaso leso sikhathi

2. Themba- abantu bazizwa bephephile ukuthenga kuwe

3. Ukuphindaphinda– abantu bayakhumbula ukuthi bangaphinde bakuthole kuphi

Ukuthengisa kusekela konke okuthathu.

Isu #1: Ingabe Uyapaka Lapho Amakhasimende Akho Avele Ekhona?

Lokhu kuzwakala kusobala-kodwa yiphutha #1 esilibonayo.

Iphutha:

“Ngithole indawo eshibhile.”

Ukunyakaza okuhlakaniphile:

“Ngithole indawo nayoithrafikhi yomkhuba.”

Izindawo zokuhlala ezengeziwe e-Australia:

• Iziteshi zezitimela (6:30–9:00 AM)

• Izindawo zezimboni (tradies = abathengi abathembekile be-caffeine)

• Izindawo zokushiya isikole (ukujaha kwabazali)

• Izimakethe zangempelasonto ezinabathengisi abaphindayo

• Amakilabhu ezemidlalo namabhishi okuntweza (igolide lesizini)

Indaba yangempela:
Umnikazi we-trailer yekhofi yase-Brisbane uhambileAmamitha angu-200 eduze nendawo ephumayo yezinyawofuthi kukhushulwe ukuthengiswa kwansuku zonke nge38%-imenyu efanayo, amanani afanayo.

Isu #2: Ingabe Iloli Lakho Lithengisa Ikhofi Ngaphandle Kokukhuluma?

Abantu bayanquma ukuthi bayekengaphansi kwamasekhondi angu-3.

Yini esebenza ngokubonakalayo (ngokusekelwe ekuguquleni kwangempela):

• Sula iwindi lesevisi (akukho ukuqagela ukuthi unga-oda kuphi)

• Imenyu enkulu efundekayo (3–5 iziphuzo zamaqhawe)

• Ukukhanya okufudumele (ikakhulukazi ekuseni)

• Iphalethi yombala engaguquki (hhayi "yonke into emnyama")

Yini engekho:

• Amamenyu aklanywe ngokweqile

• Amabhodi oshoki amancane anombhalo ongcolile

• Amalogo angakwazi ukufunda ukusuka kumamitha ayi-10

NgoZZKNOWN, siklama amaloli ekhofi ukuzeiloli ngokwalo lenza ingxenye yokuthengisa.

Isu #3: Ingabe Kufanele Ube Ku-Social Media-noma Ingabe Lokho Kweqiwe?

Impendulo emfushane:yebo, kodwa hhayi ngendlela ocabanga ngayo.

Awudingi ukuba ngumdali wokuqukethwe. Udinga ukuba njaloetholakalayo.

Amapulatifomu asebenza ngempela amaloli ekhofi ase-Aussie:

Okuthunyelwe okuwukuphela kokushintshashintsha:

• "Sikhona namuhla" okuthunyelwe kwendawo

• Amavidiyo okulungiselela ngemuva kwesigcawu

• Ukusabela kwekhasimende (hhayi abagqugquzeli)

• Izimpawu ezidayisiwe (imisebenzi yokushoda)

Iphoyinti ledatha:
Ngokusho kwedatha yokuthengisa yangaphakathi ye-Meta,okuthunyelwe okumakwe indawo kuthola ukuzibandakanya okuphezulu okungafika ku-79%.amabhizinisi endawo okudla.

Isu #4: Ingabe Wakha Ukulandela Kwasendaweni—noma Uxosha Amakhasimende Amasha?

Indlela eshesha kakhulu yokukhulisa inzuzophinda amakhasimende, hhayi ezintsha.

Amasu alula okwethembeka asebenza ngempela:

• Thenga okungu-6 uthole oku-1 mahhala (amakhadi omzimba asasebenza)

• Ukuqashelwa igama lokuqala

• Isiphuzo esifanayo siyakhumbula

• Ikhodi ye-QR yezibuyekezo ze-Google

Iklayenti elilodwa laseMelbourne ZZKNOWN lisitshele:

“Ngayeka ukukhangisa lapho abantu sebeqale ukuletha ozakwabo.”

Lokho akuyona inhlanhla-lokho ukumaketha kokwethembeka.

Isu #5: Ingabe Usebenzisa Imicimbi Njengokumaketha noma Ukuthengisa Okukodwa nje?

Imicimbi akufanele imane imayelana nemali yanamuhla.

Umqondo wokumaketha umcimbi ohlakaniphile:

• Thatha abalandeli be-Instagram

• Qoqa ama-imeyili ukuze uthole izibuyekezo zendawo

• Nikeza izinkomishi ezinophawu

• Nyusa ukubonakala okulandelayo

Izinombolo zangempela:

Iloli lekhofi lase-Sydney ezimakethe zangempelasonto:

• Imali engenayo emaphakathi yansuku zonke: AUD $1,400

• Ukuthengisa kokulandelela phakathi nesonto: +22% kusuka kubalandeli abasha

Imicimbi yondla ibhizinisi lakho elijwayelekile uma uyiphatha kahle.

Isu #6: Intengo Ingabe Ukumaketha—Ingabe Unentengo Yokuzethemba?

Ikhofi elishibhile alakhi ithemba e-Australia.

Abantu balindele ukukhokhaAUD $4.50–6.00okwekhwalithi.

Isignali yamanani aphezulu:

• Ubhontshisi ongcono

• Imishini engcono

• Inhlanzeko engcono

• Ukunambitheka okungcono

Iloli lekhofi eliklanywe kahle + amanani athembekile = inani elibonakalayo eliphakeme.

Isu #7: Ingabe Izinto Zakho Zisekela Isevisi Esheshayo?

Ukuthengisa kuyehluleka uma isevisi yakho ihamba kancane.

Izinketho zezisetshenziswa ezithinta ukumaketha:

• Umshini we-espresso wamaqembu amabili = imigqa esheshayo

• Igrinder efanele = ukunambitheka okungaguquki

• Ukuhamba komsebenzi okuhle = amakhasimende ajabule

• Ijeneretha ethule = i-vibe engcono

E-ZZKNOWN, sibone amaloli elahlekelwa20–30% ukuthengisa okuphezulungoba isevisi ayikwazanga ukuqhubeka.

Amaphutha Avamile Wokuthengisa Iloli Lekhofi (Funda Kwabanye)

Iphutha #1: Ukukopisha uphawu lwekhefi

Amaloli ekhofi adingaukucaca, hhayi ubuhle.

Iphutha #2: Ukuthumela ngaphandle kolwazi lwendawo

Uma abantu bengakwazi ukukuthola, okuqukethwe akusizi ngalutho.

Iphutha #3: Ukuziba izibuyekezo

Izibuyekezo ze-Google zinomthelelaabathengi bokuqala kakhulu.

Iphutha #4: Ukushintsha izindawo kaningi

Ukungaguquguquki kwakha imikhuba.

Okusebenze Kakhulu Kumakhasimende E-ZZKNOWN (Isipiliyoni Sangempela)

Kulo lonke elase-Australia, amakhasimende ethu aphumelele kakhulu:

• Gcina2-3 izindawo ezivamile zamasonto onke

• Sebenzisauphawu olugqamile olulula

• Thumelaizibuyekezo zendawo njalo

• Faka imali kuimishini ethembekile

• Phatha ukumaketha njengokujwayelekile, hhayi umkhankaso

Ikhasimende elilodwa lasePerth likhokhele i-trailer yalo8 izinyanga—hhayi ngenxa yezikhangiso, kodwa ngoba abantu babazincamashi lapho ungabathola khonanjalo ekuseni.

Uhlu Lokuhlola Lokuthengisa Iloli Lekhofi (Londoloza Lokhu)

Imibuzo Evame Ukubuzwa (FAQ)

Ingabe ukumaketha kwamaloli ekhofi kuyabiza?

Cha. Amasu amaningi asebenzayo anezindleko eziphansi noma amahhala.

Ingabe ngidinga izikhangiso ezikhokhelwayo?

Kuphela ngemva kokuba unamathisele ukuvumelana kwendawo.

Kuze kube nini ukumaketha kubonisa imiphumela?

Ngokuvamile amaviki angu-2-4 anezindawo ezifanayo.

Ingabe ukufaka uphawu kubaluleke kangako?

Yebo. Kuthinta okuvelayo kokuqala ngokushesha.

Ingabe i-ZZKNOWN ingasiza ngokufaka uphawu nesakhiwo?

Yebo. Sakha amaloli ekhofi sicabanga ngokumaketha—isakhiwo, ukubonakala, nokuhamba komsebenzi kufakiwe.

Imicabango Yokugcina: Ukuthengisa Akuwona Umlingo—Kuyimikhuba

Ukumaketha kweloli lekhofi okungcono kakhulu akushibhile.

Ithi:

• Ukuba lapho abantu bekulindele khona

• Ubukeka uthembekile

• Ukukhonza ngokushesha

• Ebonisa njalo

Yenza lokho, futhi ukumaketha kuyazinakekela.

Uma uhlela iloli elisha lekhofi noma uthuthukisa ekhona,ZZKNOWNisebenza nabathengi base-Australia ukuklama amaloli angabukeki nje mahle—kodwathengisa kangcono.