Jagorar Mataki na mataki-mataki: Yadda za a kafa Farashin Farashi mai Riba don Menu na Trailer

Yadda za a kafa Farashi mai riba don menu na Trailer na Abinci: Jagorar Mataki na Mataki

Farashin kayan aikinku na yau da kullun yana da mahimmanci don daidaita riba, gamsuwa da abokin ciniki, da gasa. Anan ne tsarin-data-data don taimaka muku wajen ƙayyade farashin da ya dace yayin lissafin kuɗi, da yanayin rayuwar kasuwa, da ilimin halin dan adam.

1. Lissafta farashinka

Fara ta fahimtar ainihin abin da ake samu don sanya kowane abu, gami da:

• Kudaden Sinadaran: Farashi a kowane ɓangaren kowane ɓangaren kowane bangare (E.G., 0.50forabburgeretty, 0.50forabburgerety, 0.50forabburgery, 0.10 don bunn).

• Aiki: Hakkin Lafiya na Sauko (E.G., 15 / HUKUNCIN HUKUNCIN = 15 / awax2hapours = 30 kudin cin abinci).

• Overhead: man fetur, ya ba da izini, kiyaye trailer, da kayan aiki.

• Sharar gida: factor a cikin 5-10% don lalatattun kayan abinci ko kuma ba a amfani da su.

Misali:

• Kudin don yin burger 1:

  • Patty: $ 0.80

  • Bun: $ 0.20

  • Toppings: $ 0.30

  • Aiki: $ 1.50

  • Sama da: $ 0.70

  • Jimlar kudin: $ 3.50

2. Aiwatar da kudin abinci

Manufar abinci mai 25-35% (ma'aunin masana'antu don manyan motocin abinci). Yi amfani da wannan dabara:

Misali:
Idan kayan burger dinka yana biyan $ 1.30 kuma kuna nufin farashin abinci 30%:

3. Farashin mai gasa na bincike

Bincika motocin abinci kusa da gidajen abinci tare da gidajen abinci tare da makaman menu iri ɗaya. Misali:

Pro Tip: Cajin 10-15% Kadan gidajen gidajen gidaje (sama da ƙananan ƙananan).

4. Yi amfani da dabarar farashin tunani

• Farashin farashi: ƙare farashin tare da .95 ko .99 (655vs.6.95vs.7.00).

• Abubuwan Combo: abubuwan da suka dace da abubuwa (e.g., Burger + Fries + Abin sha = 12vs.12Vs.14 à La Carte).

• Anchoring: Sanya wani abu na farko (E.G., wani 9Gourtburger) TomakeaardetwitterGer

5. Haskaka bambance-bambance bambance bambance

Ka bar farashin mafi girma ta hanyar jaddada:

• Sinam na Premium: "Ciyawar Ciyawar naman sa" ko "sanannun kayan gado."

• Umurni: Saurin sabis ɗin a abubuwan da suka faru ko wurare na musamman (misali, bakin waka).

• Sa hannu na sa hannu: "Mai cikakken lambar BBQ sale" ko "Gidan Cate."

Nazarin shari'ar:
Taco motocin Austin na Austin 4.50 / Taco (vs.competitors'4.50 / Atactositors'3.75) ta hanyar inganta "24-hours da aka guga-da-dare - kuma har yanzu yana sayar da kullun.

6. Gwaji da daidaita farashin

• Bibiyar bayanan tallace-tallace: Yi amfani da tsarin PASHU naka don gano manyan masu siyarwa da magudi.

• Gudanar da iyakantaccen lokaci (LTOs): Farashin gwaji na gwaji akan sabbin abubuwa (e.g., "" Maɗaukaki ya fi kyau: $ 5.50 ") da kuma kiran abokin ciniki.

• Gyara na lokaci: Haɓewa farashin lokacin yawon shakatawa ko runtse su a cikin hunturu don jawo hankalin mazaunan gari.

7. Balance riba da samun dama

Dokar babban yatsa: 60-70% na menu ya kamata ya zama manyan abubuwa don kashe ƙananan mahara taron-m.

8. Asusun don farashin taron

Daidaita farashin bukatun bukukuwa ko abubuwan da suka faru na sirri inda abokan ciniki suke jira su biya ƙarin:

• Add 10-20% zuwa daidaitattun farashi a cikin abubuwan da suka faru.

• Bayar da "abubuwan da suka faru - abubuwa masu ma'ana (E.g., Nachos na $ 8.50) don ƙara samun kudaden shiga.

Kayan aiki don sauƙaƙa farashin

• Bayani mai hoto: Sheets abinci masu tsada na Google.

• Haɗin POS: murabba'i ko kafaɗa ta atomatik hanya kuma ba da shawarar farashi.

• Mai samar da farashi mai tsauri: Ubereats 'Taro' don farashi mai tsawo.

Jerin abubuwan bincike na ƙarshe

Ana gudanar da kayan siyarwa na wata-wata (farashin mai siyarwa).
Saka idanu menu kwata.
Abokan ciniki na binciken: "Menene farashin gaskiya don [abu]?"
Juya abubuwa na yau da kullun 2-3 kowace shekara don gwada sassaucin farashin.

Ta hanyar hada bayanan wucewa, tarin ayyukan dabarun, da ilimin halin dan adam, za ka gina menu wanda duka biyun mai fa'ida da shahara.
Ka tuna: karamin Tweaks (E.G., na tara farashin da $ 0.50) na iya inganta kudaden shiga shekara-shekara ba tare da ƙin yarda abokan ciniki ba.