Malingaliro Otsatsa Magalimoto A Coffee Omwe Amakopa Makasitomala Ochuluka (Zomwe Zimagwira Ntchito Ku Australia)

Ngati munayimitsa galimoto yanu ya khofi pafupi ndi ina ndikudabwachifukwa chiyani mzere wawo ndi wautali kuposa wanu, nkhaniyi ndi yanu.

Chifukwa ichi ndi chowonadi chosasangalatsa anthu ambiri sanganene mokweza:

Ku Australia,khalidwe la khofi limakulowetsani mumasewera - chizindikiro chimakupindulirani makasitomala.

Ndagwirapo ntchito ndi eni ake ambiri a khofi kudutsa NSW, VIC, QLD, ndi WA kudutsaZZKNOWN, ndipo ndawonapo chitsanzo ichi chikubwereza mobwerezabwereza. Magalimoto awiri. Makina ofanana. Nyemba zomwezo. Mitengo yomweyo. Zotsatira zosiyana kwathunthu.

Kusiyana kwake?
Kuyika chizindikiro.

Osati "chizindikiro chachikulu chamakampani." Osati mabungwe okwera mtengo. Komazomveka, zosaiŵalika, chizindikiro cha anthuzomwe zimapangitsa anthu kuima, kumwetulira, ndi kubwerera mawa.

Bukuli lalembedwa momwe ndingafotokozere mnzanga yemwe watsala pang'ono kuwononga ndalama zenizeni pagalimoto ya khofi ndipo sakufuna kuwononga. Tidzakambirana zomwe zimagwira ntchito pamsika waku Australia, zomwe sizingagwire, komanso momwe mungapangire galimoto yanu ya khofi m'njira yomwe imakopa makasitomala ambiri popanda kumva zabodza kapena kuyesera.

Kodi "Coffee Truck Branding" Imatanthauza Chiyani Kwenikweni?

Funso: Kodi kuyika chizindikiro sikungokhala logo ndi mtundu?

Osati ngakhale pafupi.

Anukhofi galimoto chizindikirondi kuchuluka kwa zonse zomwe kasitomala amakumana nazo asanagule, nthawi, komanso akagula khofi kuchokera kwa inu.

Izi zikuphatikizapo:

• Momwe galimoto yanu imawonekera kuchokera pamtunda wa mamita 20

• Ndikosavuta bwanji kumvetsetsa zomwe mumagulitsa

• Momwe mumalankhulira ndi makasitomala

• Momwe makapu anu amawonekera m'manja mwawo

• Momwe amakufotokozerani kwa mnzako pambuyo pake

Ku Australia makamaka, anthu samangogula khofi.
Amagulavibe, kudalira, ndi kuzolowerana.

Chifukwa Chake Kugulitsa Magalimoto Kuli Kofunika Kwambiri Kuposa Kale Kwa Malole Akhofi ku Australia

Funso: Kodi khofi wabwino sangathe kudzilankhula yekha?

Mwachidziwitso, inde. Mwakuchita, ayi.

Australia ili ndi:

• Miyezo ya khofi yapamwamba padziko lonse lapansi

• Makasitomala ophunzitsidwa

• Galimoto ya khofi pafupifupi ngodya iliyonse pamisika ndi zochitika

Malinga ndi IBISWorld, msika waku Australia wa khofi ndi zokhwasula-khwasula umapangansoAUD 12 biliyoni pachaka, ndi mpikisano waukulu pamlingo wamba. Ogwiritsa ntchito mafoni amamva kupanikizika kumeneku kwambiri.

Kutsatsa ndi momwe makasitomala amapangiraamene angayesere poyambapamene:

• Iwo ali mu liwiro

• Iwo samakudziwani inu

• Awona magalimoto atatu akugulitsa khofi

Ngati simukuwoneka bwino komanso odalirika, anthu amangokhalira kugalimoto yomwe imachita.

Lamulo Loyamba Lopangira Magalimoto a Coffee: Khalani Omveka Nthawi yomweyo

Funso: Kodi wina adziwe chiyani pakadutsa masekondi atatu akuwona galimoto yanga?

Mkatimasekondi atatu, mlendo ayenera kudziwa:

1. Mumagulitsa khofi

2. Ndi mtundu wanji wa khofi womwe mumapereka

3. Kaya mumamva "mtundu wawo"

Ino si nthawi yanzeru.

Kulakwitsa Kwamba Tikuwona pa ZZKNOWN

• Mayina achidule

• Mapangidwe ocheperako omwe amabisa menyu

• Palibe nkhani yowonekera

Ngati anthu ayenera kuterokulingalira, mwawataya kale.

Kutchula Galimoto Yanu Ya Khofi: Zomwe Zimagwira Ntchito ku Australia?

Funso: Kodi dzina lagalimoto yanga ya khofi liyenera kukhala lanzeru kapena lofotokozera?

Mayina abwino kwambiri amateroonse, koma ngati muyenera kusankha—khalani olongosoka.

Makhalidwe Amphamvu a Lori ya Coffee yaku Australia

• Zosavuta kutchula

• Zosavuta kukumbukira

• Zikumveka zaubwenzi, osati zamakampani

• Zimamveka ngati zapafupi, osati zachiwombankhanga

Zitsanzo (Zitsanzo, Osati Kuvomereza)

• "Morning Crew Coffee"

• "Wattle Brew"

• "Two Shots Mobile Coffee"

• “Espresso Yoyamba Yoyamba”

Zomwe zimagwira ntchito apa:

• Coffee reference

• Chilankhulo chamunthu kapena chokhazikika

• Palibe masewera olimbitsa thupi

Mapangidwe Anu Galimoto: Chifukwa Chiyani "Instagrammable" Sikokwanira

Funso: Kodi ndiyenera kuganizira kwambiri za kapangidwe kake?

Inde, koma osati momwe Instagram imakuwuzani.

Galimoto ya Instagrammable yomwe simalankhulana bwino nthawi zambirizopindulitsa zochepa, osati zambiri.

Zomwe Zimafunikira Pamapangidwe Agalimoto

Tawona eni eni akuwononga AUD 5,000+ pazovala zomwe zimawoneka bwino pa intaneti-koma osokoneza makasitomala m'moyo weniweni.

Colour Psychology: Kodi Magalimoto A Coffee Amagwirira Ntchito Chiyani ku Australia?

Funso: Kodi mitundu imakhudzadi malonda?

Samapanga khofi woyipa kugulitsa-koma iwokuchitazimakhudza zoyamba.

Kalozera Wopambana Wamitundu

• Mitundu yapadziko lapansi (bulauni, beige, azitona)

• Matte wakuda ndi mawu ofunda

• Kirimu + mawonekedwe a matabwa

• Pastel zofewa (zamtundu wokhazikika pa moyo)

Zomwe Muyenera Kusamala nazo

• Mitundu ya Neon (imatha kumva yotsika mtengo)

• Mitundu yambiri

• Mawu osiyanitsa ochepa

Makasitomala aku Australia amakonda kuyanjana:

• Mitundu yofunda, yachilengedwendi khalidwe

• Koyera kuphwekandi chikhulupiriro

Kupanga kwa Logo: Zosavuta Zosavuta (Nthawi Iliyonse)

Funso: Kodi ndiyenera kugulitsa logo ya akatswiri?

Inde—koma kumveketsa bwino n’kofunika kwambiri kuposa luso lopanga zinthu.

Chizindikiro chabwino chagalimoto ya khofi chiyenera:

• Awerenge kuyambira 10-15 metres

• Gwirani ntchito zakuda ndi zoyera

• Yang'anani bwino makapu, mayunifolomu, ndi malo ochezera a pa Intaneti

Ngati zikuwoneka bwino patsamba lawebusayiti, sizikugwira ntchito yake.

Mphamvu ya Menyu Board Yanu (Nthawi zambiri Imanyalanyaza)

Funso: Kodi kupanga menyu kumakhudzadi malonda?

Zoposa zomwe anthu ambiri amazindikira.

Menyu yomveka bwino:

• Imathandizira ntchito

• Amachepetsa nkhawa yamakasitomala

• Amawonjezera malonda owonjezera

Zochita Zabwino Zomwe Timawona Zikugwira Ntchito

• Zosankha zochepetsera (osalemba zonse)

• Onetsani ogulitsa kwambiri

• Gwiritsani ntchito mawu osavuta kumva

• Onetsani mitengo momveka bwino

M'misika yotanganidwa yaku Australia, makasitomala amayamikirakutsimikiza mtima.

Makapu Anu Akuyenda Zikwangwani

Funso: Kodi makapu odziwika ndi ofunika mtengo wake?

Mwamtheradi.

Ganizilani izi:

• Makasitomala sungani chikho chanu kwa mphindi 5-15

• Anthu ena amaziwona

• Zithunzi zimatengedwa

Zoyenera Kuvala Pa Makapu Anu

• Logo yanu

• Dzina lanu (mwachiwonekere)

• Zosankha: chogwirira cha Instagram

Ichi ndi chimodzi mwazinthu zapamwamba kwambiri zogulitsa za ROI zamagalimoto a khofi.

Momwe Ogwira Ntchito (Ngakhale Ndi Inu Yekha) Amapangira Mtundu

Funso: Kodi kuyika chizindikiro sikungowoneka?

Osati mu khofi.

Ku Australia,bwanjimumatumikira zinthu pafupifupi monga momwechiyanimumatumikira.

Zizindikiro zama brand zikuphatikizapo:

• Momwe moni

• Kamvekedwe ka mawu

• Liwiro

• Kusasinthasintha

"Morning! Ndikupezereni chiyani?" amapita kutali.

Kusimba Nkhani: Kodi Makasitomala Amasamala Nkhani Yanga?

Funso: Kodi pali amene amasamala chifukwa chomwe ndayambira galimoto yanga ya khofi?

Inde, ngati musunga munthu.

Osati:

"Cholinga chathu ndikutanthauziranso za khofi yam'manja."

Koma:

"Ndidayambitsa galimoto iyi chifukwa ndimafuna khofi wabwinoko pafupi ndi malo anga antchito."

Izo ndi zogwirizana. Ndiye waku Australia.

Nkhani Yakupambana Pakugulitsa Malonda (Australia)

Perth - Industrial Area Coffee Truck

• Dzina losavuta

• Kalavani yakuda

• Chotsani "Khofi Waukulu. Palibe Kukangana." mauthenga

• Utumiki waubwenzi, wachangu

Zotsatira:

• Khamu lapakati pa sabata

• Mawu amphamvu pakamwa

• Ndalama zochepa zotsatsa

Chifukwa chiyani zinagwira ntchito:

Chizindikirocho chinafanana ndi malingaliro a kasitomala.

Kulephera Kwa Branding Yeniyeni (Komanso Zenizeni)

NSW - Lingaliro Lowonjezera

• Dzina lamakono

• Mafonti ovuta kuwerenga

• Palibe menyu yowonekera

• Kamvekedwe kosagwirizana

Zotsatira:

• Anthu ankasirira maonekedwewo

• Ochepa obwereza makasitomala

Phunziro:

Chizindikiro chomwe chikuwoneka bwino koma chosalankhulana bwino sichimasintha.

Momwe ZZKNOWN Imathandizira Kugulitsa Magalimoto a Coffee kuyambira Tsiku Loyamba

PaZZKNOWN, sitimangopanga ma trailer a khofi-timathandizira eni ake kuganiza mozama:

• Mayendedwe a ntchito ndi chizindikiro pamodzi

• Komwe ma logo amawonekera

• Momwe mapangidwe amathandizira kuthamanga ndi phindu

Chifukwa chizindikiro si chokongoletsera.
Ndi gawo la bizinesi.

Mndandanda wa Magalimoto a Khofi Yachangu

Musanamalize khwekhwe lanu, dzifunseni nokha:

• Kodi anthu anganene nthawi yomweyo kuti ndimagulitsa khofi?

• Kodi dzina langa ndi losavuta kunena?

• Kodi menyu yanga imatha kuwerengedwa ndi dzuwa?

• Kodi galimoto yanga ikuwoneka yoyera komanso yodalirika?

• Kodi wina angandikumbukire mawa?

Ngati muyankha kuti “ayi” pa chilichonse mwa izi—konzani poyamba.

Mafunso Ofunsidwa Kawirikawiri (FAQ)

Kodi ndikufunika mtundu wapadera kuti ndichite bwino?
Muyenera azomvekamtundu kuposa wapadera.

Kodi mtundu wa minimalist uli bwino?
Pokhapokha ngati akadali owerengeka komanso omveka bwino.

Kodi nditengere magalimoto oyenda bwino a khofi?
Aphunzireni, inde. Koperani mwakhungu, ayi.

Kodi ndiyenera kupanga bajeti yotani pakupanga chizindikiro?
Nthawi zambiri 5-10% ya bajeti yanu yonse yokhazikitsira.

Kodi ndingathe kugulitsanso pambuyo pake?
Inde-koma ndizotsika mtengo kuti mukonze msanga.

Malingaliro Omaliza: Kupanga Chizindikiro Ndimomwe Mumasankhidwira

Nayi malingaliro olakwika:

Anthu aku Australia sasankha magalimoto a khofi moyenera.
Iwo amasankha ameneyoakumva bwino.

Chizindikiro ndi momwe kumverera kumeneku kumapangidwira - musanamwe mowa woyamba.

Ngati mumagwiritsa ntchito chizindikiro ngati chida chamalonda, osati zokongoletsera zokha, zidzakubwezerani tsiku lililonse la malonda.