Njira Zotsatsa Magalimoto A Coffee Zomwe Zimagwiradi Ntchito (Kuchokera Misewu Yeniyeni ya Aussie)

Ngati mudayimitsa galimoto yanu ya khofi dzuwa litatuluka, munayatsa makina a espresso, ndikudabwa."N'chifukwa chiyani mzerewu suli wautali?"- simuli nokha.

Ndalankhula ndi eni ake ambiri aku Australia amagalimoto a khofi pazaka zambiriZZKNOWN, kuchokera ku Melbourne laneway operators kupita kwa ogulitsa zochitika zachigawo za NSW. Kusiyana magalimoto kutikulimbanandi magalimoto kutikusindikiza ndalamapafupifupi konse amabwera pansi khalidwe khofi yekha.

Imafika mpakakhofi galimoto malonda kuti kwenikweni ntchito mu dziko lenileni-osati chiphunzitso, osati Instagram gurus, osati "kungolemba zambiri".

Bukuli likuphwanya zonse, pang'onopang'ono, mu Chingerezi chosavuta.

Chifukwa Chiyani Kutsatsa Kwa Maloli A Coffee Kuli Kosiyana Ndi Kutsatsa Kwa Café?

Tisanalankhule machenjerero, tiyeni tifotokoze izi.

Galimoto ya khofi si malo odyera pamawilo.

Nchiyani chimapangitsa kutsatsa kwagalimoto ya khofi kukhala kosiyana?

• Inusunthani malo

• Makasitomala nthawi zambiriosapangakudzakuchezerani

• Kugula ziganizo ndimofulumira ndi maganizo

• Kuwonekera ndikofunikira kwambiri kuposa malangizo amtundu

• Mawu apakamwa amayenda mwachangu kuposa zotsatsa

Ku Australia makamaka, chikhalidwe cha khofi ndikwambiri. Anthu amayembekezera zabwino - koma amakupezanikuwona, kununkhiza, kapenakumva za inu, osati ndi Googling "best latte near me".

Izo zimasintha chirichonse.

Kodi Chomwe Chimapangitsa Gali Ya Khofi Kukhala Yabwino Ndi Chiyani ku Australia?

Kuchokera kuzinthu zenizeni zamakasitomala zomwe zimagawidwa ndi makasitomala a ZZKNOWN, magalimoto opindulitsa amakhala nawozinthu zitatu zalembedwa:

1. Kuwoneka- anthu amakuwonani nthawi yomweyo

2. Khulupirirani- anthu akumva otetezeka kugula kuchokera kwa inu

3. Kubwerezabwereza- anthu amakumbukira komwe angakupezeninso

Kutsatsa kumathandizira onse atatu.

Njira #1: Kodi Mukuyimitsa Magalimoto Pomwe Makasitomala Anu Ali Kale?

Izi zikuwoneka zoonekeratu-koma ndi cholakwika #1 chomwe tikuwona.

Kulakwitsa:

"Ndapeza malo otsika mtengo."

Kusuntha kwanzeru:

"Ndapeza malo ndichizolowezi traffic.”

Malo ochita bwino kwambiri ku Australia:

• Malo okwerera masitima apamtunda (6:30–9:00 AM)

• Madera a mafakitale (malonda = ogula okhulupirika a caffeine)

• Malo osiyira sukulu (kuthamangira kwa makolo)

• Misika yakumapeto kwa sabata yokhala ndi ogulitsa obwereza

• Makalabu amasewera ndi magombe osambira (golide wamnyengo)

Mlandu weniweni:
Mwini kalavani wa khofi ku Brisbane adasuntha200 metres pafupi ndi njira yotulukirandi kuchuluka kwa malonda tsiku ndi tsiku38%- menyu omwewo, mitengo yomweyi.

Njira #2: Kodi Galimoto Yanu Imagulitsa Khofi Popanda Kunena Liwu?

Anthu amasankha kusiya kapena ayimkati mwa masekondi atatu.

Zomwe zimagwira ntchito zowoneka (kutengera kutembenuka kwenikweni):

• Chotsani zenera lautumiki (popanda kulingalira komwe mungayitanitsa)

• Menyu yayikulu yowerengeka (zakumwa za ngwazi 3-5)

• Kuwala kofunda (makamaka m'mawa)

• Phale lamitundu yofananira (osati "chilichonse chakuda")

Zomwe sizingachitike:

• Menyu opangidwa mopitilira muyeso

• Mabokosi ang'onoang'ono okhala ndi zolembera zosokoneza

• Logos amene sangathe kuwerengedwa kuchokera 10 mamita kutali

PaZZKNOWN, timapanga magalimoto a khofi koterogalimoto yokha imapanga theka la malonda.

Njira #3: Kodi Muyenera Kukhala pa Social Media-kapena Ndiko Kuchuluka?

Yankho lalifupi:inde, koma osati momwe mukuganizira.

Simufunikanso kukhala wopanga zinthu. Muyenera kukhalazopezeka.

Mapulatifomu omwe amagwira ntchito pamagalimoto a khofi a Aussie:

Zolemba zokha zomwe zimasinthidwa nthawi zonse:

• "Tili pano lero" zolemba zamalo

• Kumbuyo-pa-ziwonetsero zokonzekera mavidiyo

• Zochita zamakasitomala (osati osonkhezera)

• Zizindikiro za kusowa (ntchito zoperewera)

Malo a data:
Malinga ndi Meta internal retail data,Zolemba zomwe zili ndi malo zimalandila mpaka 79%.kwa mabizinesi azakudya am'deralo.

Njira #4: Kodi Mukumanga Zotsatira Zam'deralo—kapena Kungothamangitsa Makasitomala Atsopano?

Njira yofulumira kwambiri yopezera phindu ndikubwereza makasitomala, osati atsopano.

Njira zosavuta zokhulupirika zomwe zimagwira ntchito:

• Gulani 6 pezani 1 kwaulere (makadi akuthupi akugwirabe ntchito)

• Kuzindikirika kwa dzina loyamba

• Chakumwa chomwecho chimakumbukiridwa

• Khodi ya QR ya ndemanga za Google

Mmodzi wa kasitomala wa Melbourne ZZKNOWN adatiuza kuti:

"Ndinasiya kutsatsa anthu atayamba kubweretsa anzawo ogwira nawo ntchito."

Umenewo si mwayi - ndiko kugulitsa kukhulupirika.

Njira #5: Kodi Mumagwiritsa Ntchito Zochitika Monga Kutsatsa Kapena Kungogulitsa Kumodzi?

Zochitika siziyenera kungokhala ndalama zamasiku ano.

Malingaliro a Smart Event Marketing:

• Gwirani otsatira Instagram

• Sungani maimelo okhudza zosintha zamalo

• Perekani makapu odziwika

• Limbikitsani maonekedwe ena

Manambala enieni:

Galimoto ya khofi ku Sydney pamisika yakumapeto kwa sabata:

• Avg ndalama zatsiku ndi tsiku: AUD $1,400

• Kutsatsa kwapakatikati pa sabata: + 22% kuchokera kwa otsatira atsopano

Zochitika zimadyetsa bizinesi yanu yanthawi zonse ngati muzichita bwino.

Njira #6: Mitengo Ndi Kutsatsa—Kodi Mukulipira Mtengo Wachidaliro?

Khofi wotsika mtengo samamanga chidaliro ku Australia.

Anthu amayembekezera kulipiraAUD $4.50–$6.00za khalidwe.

Kukwera kwamitengo kumawonetsa:

• Nyemba zabwino

• Zida zabwinoko

• Ukhondo wabwino

• Kulawa bwino

Galimoto ya khofi yopangidwa bwino + mitengo yodalirika = mtengo wodziwika bwino.

Njira #7: Kodi Zida Zanu Zimathandizira Ntchito Yachangu?

Kutsatsa kumalephera ngati ntchito yanu ikuchedwa.

Zosankha za zida zomwe zimakhudza malonda:

• Makina apawiri a espresso = mizere yothamanga

• Chopukusira choyenera = kukoma kosasinthasintha

• Kuyenda bwino kwa ntchito = makasitomala okondwa

• Jenereta wachete = vibe yabwino

Ku ZZKNOWN, tawona magalimoto akutayika20-30% yogulitsa kwambirichifukwa chakuti utumiki sunathe kupitiriza.

Zolakwika Zogulitsa Maloli A Coffee (Phunzirani Kwa Ena)

Cholakwika #1: Kutengera mtundu wa café

Magalimoto a khofi amafunikirakumveka, osati kukongola.

Cholakwika #2: Kutumiza popanda zambiri zamalo

Ngati anthu sangakupezeni, zomwe zili patsamba ndizopanda ntchito.

Cholakwika #3: Kunyalanyaza ndemanga

Ndemanga za Google zimakhudzaogula nthawi yoyamba kwambiri.

Cholakwika #4: Kusintha malo nthawi zambiri

Kusasinthasintha kumamanga zizolowezi.

Zomwe Zathandiza Kwambiri Makasitomala a ZZKNOWN (Zochitika Zenizeni)

Ku Australia, makasitomala athu opambana kwambiri:

• Sungani2-3 wokhazikika mlungu mawanga

• Gwiritsani ntchitoyosavuta molimba chizindikiro chizindikiro

• Tumizanizosintha malo mosasintha

• Invest inzida zodalirika

• Chitani malonda ngati chizolowezi, osati kampeni

Makasitomala m'modzi wa Perth adalipira kalavani yawo8 miyezi-osati chifukwa cha malonda, koma chifukwa anthu ankadziwandendende komwe mungawapezem'mawa uliwonse.

Mndandanda Wotsatsa Magalimoto A Coffee (Sungani Izi)

Mafunso Ofunsidwa Kawirikawiri (FAQ)

Kodi malonda a galimoto ya khofi ndi okwera mtengo?

Ayi. Njira zogwira mtima kwambiri ndizotsika mtengo kapena zaulere.

Kodi ndikufunika zotsatsa zolipira?

Pokhapokha mutakhomerera kusasinthasintha kwa malo.

Mpaka liti mpaka malonda awonetse zotsatira?

Nthawi zambiri masabata 2-4 okhala ndi malo ofanana.

Kodi kupanga chizindikiro ndikofunikira?

Inde. Zimakhudza mawonekedwe oyamba nthawi yomweyo.

Kodi ZZKNOWN ingathandize pakuyika chizindikiro ndi masanjidwe?

Inde. Timapanga magalimoto a khofi omwe timaganizira zamalonda-mawonekedwe, mawonekedwe, ndi kayendedwe ka ntchito.

Malingaliro Omaliza: Kutsatsa Simatsenga—Ndi Makhalidwe

Kutsatsa kwabwino kwambiri kwagalimoto ya khofi sikowoneka bwino.

Ndi:

• Kukhala komwe anthu amakuyembekezerani

• Kuwoneka odalirika

• Kutumikira mofulumira

• Kuwonekera mosalekeza

Chitani zimenezo, ndipo malonda amadzisamalira okha.

Ngati mukukonzekera galimoto yatsopano ya khofi kapena kukweza yomwe ilipo kale,ZZKNOWNamagwira ntchito ndi ogula aku Australia kupanga magalimoto omwe samangowoneka abwino-komakugulitsa bwino.