Ni ubuhe buryo bwiza bwo kwamamaza ubucuruzi bw'ibiryo?

Intangiriro: Guhindura ikawa yawe ya kawa muri hit hit

Rero, washoye muri aIkawa Amaduka yo kugurisha- Twishimiye! Waba uhagaze kumasoko yaho, iminsi mikuru yumuziki, cyangwa parike yibikorwa, ubucuruzi bwa kawa igendanwa bushobora kuba bumwe mu buryo buhebuje (kandi bwunguka) mu buryo bworoshye bwo kumuhanda.

Ariko dore ukuri: Ndetse ikawa nziza ntizagurisha. Intsinzi iterwa no kwamamaza ubwenge, bihoraho bigufasha guhagarara mumarushanwa no guhuza nabakiriya b'indahemuka.

Muri iki gitabo, tuzasenya UwitekaImyitozo myiza yo kwamamaza ubucuruzi bwawe bwibiryo- Kuva kuranga no kuri digitale imbere yabaturage - hamwe ninama zigamije kugufasha gutera imbere mu isoko ryukuri.

1. Kubaka ikirango kitazibagirana

Ikawa yawe ntabwo ijyanye na Espresso gusa - ni ukuburambe. Ikirango gikomeye, gihoraho kizafasha abakiriya kumenya ako kanya aho uzajya hose.

Tangira nibyingenzi:

• Ikirangantego na gahunda yamabara:Hitamo amabara agaragaza uburyo bwa kawa yawe - tekereza kuri tone ishyushye kuri coney vibes cyangwa umukara muto-na-cyera kubintu bigezweho.

• Igishushanyo mbonera:Gushora mu bimenyetso byihariye na petal. Ibigo nkaZzAble, uruganda rukora ku isitraile, irashobora gutegura trailer yawe hanze kugirango uhuze neza.

• IZINA N'ITANGAZO:Bika bigufi, ubaze, kandi bifite akamaro - ikintu gisa neza ku bikombe bya kawa hamwe na Instagram.

2. Koresha imbuga nkoranyambaga kugirango wubake ukurikira

Imbuga nkoranyambaga ninshuti yawe magara. Ihuriro rimezeInstagram, Facebook, na Tiktokni byiza ko kwerekana ibicuruzwa byawe na kamere.

Pro Inama:

• Kohereza amafoto meza yikawa yawe, menu, na trailer.

• Sangira "Inyuma-clips" amashusho - Abakiriya bakunda kubona latte cyangwa gahunda yawe ya mugitondo.

• Koresha Hashtags yaho#Londoncoffeetrucks, #UkstreeTood, na#Coffeeontheels.

• Jya hamwe nabayoboke - Subiza kubitekerezo, urakoze kubasura, kandi ubashishikarize gusangira imyanya yawe.

Niba wimuye ahantu buri gihe, shiraho inzira yawe ya buri munsi kuburyo abakiriya basanzwe barashobora kugusanga byoroshye.

3. Kora umwirondoro wa Google

Nubwo ari ubucuruzi bugendanwa, urashobora kungukirwa na seo yaho. Mugukora aGoogle, urashobora kugaragara muri "Kawa hafi yanjye" gushakisha - cyane cyane iyo uhagaze ahantu hamwe kumunsi.

Ongeraho amasaha yawe yo gukora, menu, namafoto arambuye. Shishikariza abakiriya banyuzwe gusiga isubiramo - ibyo bipimo byinyenyeri bitanu ni zahabu nziza yo gukurura ubucuruzi bushya.

4. Itondere ibyabaye hamwe n'amasoko

Ibiribwa byo kumuhanda bitera imbere muburyo bwaho. GusabaUbwongereza iminsi ibiri yo kurya, Amasoko ya Artisan, naUmuganda. Abategura ibirori bakunze guteza imbere abacuruzi kurupapuro rwimbuga rwimbuga, kuguha kwamamaza kubuntu.

Urashobora kandi gufatanya ninzoga zaho, iminsi mikuru yumuziki, cyangwa ibyabaye mu ruzitike - gushiraho romoruki yawe mu turere two mumodoka akomeye igufasha kugera kubakiriya bashya no gushimangira kugaragara kwawe.

5. Tanga ubudahemuka no kohereza

Ibihembo bito birashobora kubaka ubudahemuka bukabije. Gerageza ibi bitekerezo byoroshye ariko byiza byo kwamamaza:

• Ikarita y'Ubudahemuka:Tanga ibinyobwa byubusa nyuma yo kugura 10.

• Kugabanuka kwoherejwe:Tanga ibiryo byubusa cyangwa 10% mugihe umukiriya azana inshuti.

• Kugabanuka kw'abanyeshuri:Biratunganye niba trailer yawe ikorera hafi ya kaminuza cyangwa ibigo.

Aya mayeri ntabwo atwara gusa gusurwa ahubwo anakingure abanywa bisanzwe mubirango.

6. Gufatanya nubucuruzi bwaho

Guhuza birashobora kugenda inzira ndende. Umufatanyabikorwa hamwe na:

• Imigati- Kuranga imigati yabo muri romoruki yawe.

• Abategura ibirori- Tanga ibiryo byihariye cyangwa ubukwe.

• Umwanya- Parike hanze mugihe cyamasaha yihuta.

Uzakanda mu bakiriya ba mugenzi wawe mugihe wubaka kwizerwa mumuryango wubucuruzi bwaho.

7. Komeza menu yawe nshya kandi ibihe

Ntakintu gikurura abakiriya nkubwoko butandukanye. Kuzenguruka ibinyobwa byawe n'ibinyobwa byawe hamwe n'ibihe - byashushanyijeho latite mu mpeshyi, bifite mochas mu gihe cy'itumba.

Kandi, kora igice kirambye cyinkuru yawe:

• Koresha ibikombe bisubirwamo hamwe na vapkins.

• Tanga kugabanyirizwa mugs.

• Shyira ibishyimbo bikomoka kumyitwarire kubimenyetso byawe nimbuga nkoranyambaga.

Abaguzi b'Ubwongereza barungukira agaciro birambye - kubigira ingingo nziza.

8. Erekana gushiraho umwuga wawe

Ntugapfobye ubujurire bugaragara bwa kawa yaka ikawa neza. Iyo abakiriya babonye kubabara ibyuma bitagira ingano, imashini ya espresso yabigize umwuga, kandi ishyirahamwe risukuye, bahita bizera ireme ryawe.

Aha nihoZzkomerinyungu zirabagirana. Nk'ubuyoboziUmukiriya wa Kawa Urugendo, bubakatraile yuzuyeHamwe no kuvoma, imbaraga, hamwe na sisitemu yo guhumeka - byose ce / ched-yemejwe kumasoko yo mu Bwongereza.

Ikawa ryabo ntabwo ari ryiza gusa ahubwo rinywa kandi zihendutse, bikaba byiza kuri ba rwiyemezamirimo bashya bashaka gutangira bakomeye badafite agaciro.

9. Koresha ibihe byateganijwe

Koresha urukundo rwa Ubwongereza rwibiruhuko kubwinyungu zawe:

• Umunsi w'abakundana udasanzwe - "Ibice bibiri bya nyuma kuri £ 5"

• Amasezerano yo mu mpeshyi - "Isaha Yibyiza Isaha Yishimye"

• Ibinyobwa bya Noheri - Ibikombe byiminsi mikuru na Gingerbread lattes

Guteza imbere ibyifuzo byawe kumurongo hamwe nibimenyetso byoroshye kuri trailer yawe. Guharanira inyungu, guhanga bituma abantu bishimiye kongera kubasura.

10. Shishikariza ibikubiyemo

Kwamamaza kwawe? Abakiriya bishimye basangira amafoto ya kawa yawe.

Basabe tag imbuga nkoranyambaga mugihe ushyiraho, kandi ukarora amafoto yabo kubiryo. Urashobora no gukora uwukwezi kuri buri kwezi ifoto nziza - iratezimbere gusezerana no kwamamaza kumunwa icyarimwe.

Umwanzuro: Kubaka, kuzamura, no gukurikiza imibyaro

Gutangira ubucuruzi bwa kawa mobile mubwongereza ni ibirenze gukorera ikawa nini - bijyanye no gukora ibintu bitazibagirana no kubaka imiryango.

Kuva kuri trailer ikubita imiyoboro igaragara mumibereho myiza, ingamba zawe zo kwamamaza zigomba kwerekana uwo uriwe n'impamvu abantu bagomba kongera gusura trailer yawe inshuro nyinshi.

Kandi iyo bigeze kurema nezaIkawa Amaduka yo kugurisha, ZzAbleni umufatanyabikorwa. Hamwe na romoruki zishushanyijeho, byuzuye ibikoresho byuzuye kugirango uhuze umutekano wubwongereza nibipimo byiza, uzagira urufatiro rwiza rwikirango cyawe gukura.

Noneho, tangira kwamamaza Smart - kandi ureke ikawa yawe ihinduke ibe rikurikira.