Isenyuka Ryukuri-Isi ya acai yamashanyarazi vs trailer ya trailer kubaguzi bisi (Nta Hype, Ukuri gufatika)

Reka duhere kumwanya muto.

Uhagaze kuri sitade ikora cyane. Imodoka ebyiri zikurikirana ibiryo hamwe.

Imwe irimo gutanga ibikombe binini, bifite amabara açaí hejuru yimbuto, granola, namavuta yintoki.
Ibindi birimo kuvanga ibintu bishya - byihuse, amazi, biruhura, kandi byoroshye kunywa mugihe ugenda.

Bombi bafite umurongo. Byombi bisa nkibyunguka.

Kandi uratekereza:

“Niba ngiye gushora imari mu biribwa… ni ubuhe bwiza kuruta ubundi?”

Nicyo kibazo nyacyo kiri inyumaacai yamashanyarazi vs trailer.

KuriZZKNOWN, dukora no kohereza ibicuruzwa byombi byimodoka kubaguzi muri Amerika, Uburayi, Ositaraliya, no muburasirazuba bwo hagati. Kandi nyuma yimyaka yo gukorana nabashoramari kumasoko nyayo, ikintu kimwe kirasobanutse:

Nta "watsinze" kuri bose - ariko hariho "neza ​​neza" ukurikije ingamba zawe.

Reka rero tubice neza.

Umwanzuro woroshye:

• Urashaka umuvuduko n'ubworoherane? →Inzira nziza
• Urashaka kuranga no kugiciro cyamatike menshi? →Açaí yamashanyarazi

Icya mbere: Ni irihe tandukaniro nyamukuru?

Trailer yamashanyarazi ni iki?

Trailer ya açaí yibanda kuri:

• Gufunga ubukonje bwa açaí
• Hejuru (imbuto, granola, amavuta yimbuto)
• Uburambe bushingiye ku kurya
• Kwerekana amashusho yo hejuru

Yegereye "premium dessert-ihura-ifunguro ryiza."

Trailer yamashanyarazi ni iki?

Trailer yimodoka yibanda kuri:

• Ibinyobwa bivanze
• Gukoresha vuba
• Kugenda
• Gutegura hasi biragoye

Yegereye "ubucuruzi bwibinyobwa bukora."

Itandukaniro ryoroshye:

Ibikombe bya Açaí = uburambe bwibiryo
Byoroheje = ibiryo bikora

Ninde Winjiza Amafaranga menshi?

Reka tuvugishe ukuri-ibi nibyo buri wese ashaka kumenya.

Byombi birashobora kubyara inyungu, ariko bikora muburyo butandukanye.

Inganda zisanzwe:

Ubushishozi bw'ingenzi:

• Açaí ibikombe = igiciro cyo hejuru
• Byoroheje = amajwi arenze ubushobozi

Kwifata kwisi:

Açaí itsindira inyungu kuri buri kintu
Byoroheje gutsinda umuvuduko nubunini

Ninde ugurisha vuba mubuzima busanzwe?

Umuvuduko ufite ibibazo kuruta uko abantu babitekereza.

Ibyiza bya trailer byoroshye:

• Amasegonda 30-60 kuri gahunda
• Korohereza akazi
• Hejuru
• Kwihuta kumurongo

Açaí trailer ukuri:

• Iminota 2-4 kuri buri gikombe
• Kurenza
• Buhoro buhoro-isaha yinjira

Umwanzuro:

Byoroshye kugenda vuba.
Açaí igurisha ibicuruzwa bifite agaciro kanini.

Ninde ukora neza ahantu hatandukanye?

Reka dushyire mubikorwa.

Agace k'inyanja

Uwatsinze: Açaí Igikombe

Impamvu:

• Ba mukerarugendo bifuza “ibiryo bya Instagram”
• Abantu baricara bakarya
• Ubushake buke bwo kwishyura

Umujyi ugenda

Uwatsinze: Umuyoboro mwiza

Impamvu:

• Abantu barihuta
• Fata imyitwarire
• Ibikorwa byihuse

Ahantu heza

Biterwa na:

• Igitondo cyihuta → Byoroshye
• Nyuma y'imyitozo → Ibikombe bya Açaí

Ibirori & ibirori

Uwatsinze: Açaí Igikombe

Impamvu:

• Ubujurire bugaragara butera kugurisha
• Abantu baramba
• Amafaranga yakoreshejwe cyane

Ninde woroshye gukora?

Smoothie trailer yatsindiye kubworoshye

Kubera iki?

• Ibikoresho bike
• Amahugurwa yihuse
• Igipimo cyo kwibeshya
• Abakozi byoroshye

Trailer ya Açaí isaba ibisobanuro birambuye:

• Kuringaniza
• Ikiganiro
• Kugenzura hejuru
• Ibarura ritandukanye

Umukoresha nyawe ubushishozi kuvaZZKNOWN:

Umukiriya umwe wo muri Amerika yatubwiye ati:

Ati: "Byoroheje ni nka sisitemu yihuta cyane. Açaí ni nk'uburambe bwa mini café."

Ibisobanuro biratangaje rwose.

Ninde ufite ubushobozi bwiza bwo kwamamaza?

Inzira ya Açaí yiganje cyane

Kubera:

• Ibikombe by'amabara
• Hejuru
• Kwerekana Instagram

Trailers ya Smoothie yishingikiriza byinshi kuri:

• Kwihuta
• Ubutumwa bwubuzima
• Igishushanyo mbonera

Kwamamaza ukuri:

Açaí = imbaraga zikomeye zimbuga nkoranyambaga
Smoothie = gukomera gusubiramo ubucuruzi bworoshye

Itandukaniro ry'ibiciro (Intangiriro yo Gutekereza)

Kugereranya bisanzwe:

Ubushishozi bw'ingenzi:

Trailers ya Smoothie ihendutse gukora muburyo bwambere.

Ariko trailers ya açaí akenshi yinjiza amafaranga menshi kugurisha.

Inyigo Yukuri Yakozwe KuvaZZKNOWN

Reka tuvuge ibyavuye mu isi-ntabwo ari ibitekerezo.

Urubanza 1: Trailer ya Açaí muri Californiya

Gushiraho:

• Ahantu h'inyanja
• Ibice 6
• Ikirango gikomeye

Ibisubizo:

• $ 800– $ 1.500 yinjiza buri munsi
• Imikorere yo muri weekend
• Imodoka zikomeye za Instagram

Impamvu yakoze:

Amarangamutima + imyitwarire yo kugura

Ikiburanwa cya 2: Inzira ya Smoothie muri Texas

Gushiraho:

• Ikibanza c'imyororokere
• Ibikubiyemo byihuse
• Ubwoko 3 bwibanze

Ibisubizo:

• Ijwi ryinshi rya buri munsi
• Amafaranga yinjira mucyumweru
• Impinga yo hasi ariko kugurisha guhoraho

Impamvu yakoze:

Umuvuduko +

Urubanza rwa 3: Kunanirwa kwa Hybrid

Umukiriya umwe yagerageje guhuza byombi:

• Byoroheje + açaí + imitobe + ibikombe

Igisubizo:

• Buhoro ibikorwa
• Ibikubiyemo
• Ibicuruzwa byinjira

Isomo:

Ibitekerezo byinshi cyane bigabanya imikorere.

Ninde ukwiye guhitamo?

Reka tworoshe gufata ibyemezo.

Hitamo Açaí Igikombe cya Trailer niba ubishaka:

• Igiciro cyo hejuru
• Ikirango gikomeye
• Imodoka itwarwa na Instagram
• Amasoko yubukerarugendo cyangwa inyanja

Hitamo Trailer ya Smoothie niba ubishaka:

• Ibikorwa byihuse
• Ijwi ryinshi rya buri munsi
• Ibikorwa byoroshye
• Ubuzima bwiza cyangwa amasoko yabagenzi

Ubushishozi bwinganda: Niki Data Yerekana

Dukurikije raporo yerekana ibiryo byerekana serivisi:

• Ubuzima bwibanda cyane kubuzima bwiyongera 6-9% buri mwaka kumasoko yuburengerazuba
• Ibinyobwa bishingiye ku binyobwa bipima byihuse imikorere
• Ibyiciro byibiribwa biboneka biruta ibiryo gakondo kubikorwa byimbuga nkoranyambaga

Ibyingenzi byingenzi:

Açaí ni “uburambe bwo gukura”
Smoothie ni "ubwiyongere bw'imikorere"

Abaguzi Bakora Amakosa Rusange

1. Guhitamo ukurikije icyerekezo, ntabwo ari ahantu

Ibikorwa muri Miami birashobora kunanirwa muri Manchester.

2. Kurenza urugero

Ibintu byinshi = serivisi itinda = inyungu nkeya.

3. Kwirengagiza igishushanyo mbonera cyakazi

Imiterere yimodoka igira ingaruka itaziguye kandi yinjiza.

4. Gupfobya abakozi bakeneye

Açaí isaba imyitozo irenze yoroshye.

Ibibazo: trailer ya acai vs trailer ya trailer

1.Ni ikihe cyunguka muri rusange?

Açaí ifite inyungu nyinshi kuri buri kintu; urusenda rufite amajwi menshi.

2.Ni ikihe cyoroshye gutangira?

Trailers ya Smoothie iroroshye kubera kwitegura byoroshye.

3. Ninde ukora neza mubihe bishyushye?

Byombi birakora, ariko ibintu byiza bikora neza mumashanyarazi yihuta yumujyi.

4. Niki gikurura abakiriya benshi mumashusho?

Açaí ibikombe byimodoka-kubera kwerekana amabara.

5. Nshobora guhuza byombi?

Nibyo, ariko gusa niba wateguye menu ikosowe cyane.

Ibitekerezo Byanyuma: Ninde Mubyukuri Kuruta?

Reka dukomeze.

Ikibazo ntabwo:

“Ni ikihe cyiza muri rusange?”

Ikibazo nyacyo ni:

“Ninde uhuye n'isoko ryawe, umuvuduko, n'ubucuruzi bwawe?”

Duhereye ku bunararibonye bwacu kuriZZKNOWN, abatsinze neza ntibakurikirana inzira.

Bahitamo bashingiye kuri:

• Aho biherereye
• Imyitwarire y'abakiriya
• Gukora neza
• Ikirangantego