Igitabo Cy’umuguzi Cy’Ubwongereza cyo gutumiza mu mahangaacai ibiryo(Hatariho Urujijo, Stress, cyangwa Amakosa ahenze)

Reka duhere kubintu byoroshye.

Urimo unyura mumasoko ahuze muri weekend, London, Brighton, cyangwa Manchester. Hano hari umurongo ugizwe-ntabwo ari burger, ntabwo ari ikawa-ahubwo ni ibikombe byiza, byamabara açaí biva mubikurura byimodoka.

Abantu barimo gufata amafoto. Umurongo ukomeza kwiyongera. Ubucuruzi busa bworoshye, ariko biragaragara ko bwunguka.

Noneho uratekereza:

“Nshobora gukora ibi… ariko se ni gute nabona trailer nk'iyi mu Bwongereza?”

Aho niho ibintu bisanzwe bigorana.

KuriZZKNOWN, dukorana n'abaguzi mpuzamahanga - harimo na ba rwiyemezamirimo benshi bo mu Bwongereza - bashaka gutumiza ibicuruzwa mu mahanga mu Bushinwa. Kandi ikintu kimwe gihora ari ukuri:

Ikibazo gikomeye ntabwo ari trailer ubwayo. Ni ugutahura neza uburyo bwo gutumiza mu mahanga.

Iki gitabo rero cyubatswe nkikiganiro. Nta jargon irenze. Nta nama zidasobanutse. Gusa gusenyuka kwukuri kuburyo bwo gutsindagutumiza ibicuruzwa bya acaiibice mu Bwongereza.

Kuki Abaguzi bo mu Bwongereza batumiza ibicuruzwa bya Açaí mu Bushinwa?

Iyi nzira iriyongera?

Yego - kandi kubwimpamvu nke zifatika.

1. Igiciro cyo gukora gito

Imodoka zubatswe n’Ubwongereza akenshi zihenze cyane.

Ubushinwa bukora:

• Kugenzura neza ibiciro
• Guhindura ibintu byoroshye
• Igihe cyihuse cyo gukora

2. Ibitekerezo byubatswe byubatswe

Ubucuruzi bwa Açaí busaba:

• Freezers
• Kuvanga
• Igishushanyo mbonera cyakazi
• Kwamamaza ibicuruzwa hanze

Inganda zUbushinwa nkaZZKNOWNkabuhariwe muburyo bwuzuye bwubaka.

3. Sisitemu yohereza ibicuruzwa hanze

Inganda zigezweho ubu zishyigikiye:

• CE kwitegura kubahiriza
• Kohereza inyandiko
• Guhuza ibicuruzwa
• 2D / kwemeza igishushanyo cya 3D

Ubushishozi nyabwo ku isoko:

Mu Bwongereza, igice cy’ubuzima-ibiribwa cyagiye cyiyongera cyane, cyane cyane muri:

• London
• Brighton
• Bristol
• Manchester

Ibikombe bya Açaí bicaye neza mu cyiciro cya "premium healthy fast food", abakiriya bo mu Bwongereza bagenda bakunda.

Niki Mubyukuri Açaí Ikurikirana Ibiryo?

Ni iki mu by'ukuri utumiza mu mahanga?

Birasanzweaçaí ibiryoikubiyemo:

• Freezer yubucuruzi kuri açaí base
• Sisitemu yihuta ya sisitemu
• Ububiko bwa firigo
• Ahantu hateganijwe ibyuma
• Sisitemu yo gukaraba intoki
• Gukorera Idirishya
• Sisitemu y'amashanyarazi (Ubwongereza bujyanye nibisobanuro)

Impamvu igishushanyo mbonera gikurikira:

Kuberako ubucuruzi bwa açaí bushingiye:

• Umuvuduko
• Kwerekana amashusho
• Sukura akazi
• Igicuruzwa kinini cyabakiriya

Trailer idateguwe neza = serivisi itinda = inyungu yatakaye.

Intambwe ya 1: Nigute ushobora guhitamo isoko ryiza mubushinwa?

Abaguzi bo mu Bwongereza bakwiye gushaka iki?

Abatanga isoko bose ntibangana.

Kugenzura by'ingenzi:

• Kohereza uburambe muburayi / UK
• CE ubushobozi bwo kubahiriza
• Impuguke yimodoka
• Ubushobozi bwo gutanga ibishushanyo
• Itumanaho risobanutse

Impamvu ZZKNOWN ikorana nabaguzi bo mubwongereza:

KuriZZKNOWN, twibanze kuri:

• Igishushanyo cyuzuye cyuzuye (ntabwo ari ibice bisanzwe)
• UK / Guhuza amashanyarazi yu Burayi
• Kwohereza ibicuruzwa hanze
• Gukurikirana birambuye

Intambwe ya 2: Nigute Gahunda yo Gutumiza ikora?

Uburyo busanzwe bwo gutumiza mu mahanga busa bute?

Dore inzira yoroshye:

1. Ibiganiro bisabwa

Urasangiye:

• Ingano
• Ubwoko bwa menu (ibikombe bya açaí, urusenda, nibindi)
• Bije
• Kwamamaza ibitekerezo

Icyiciro

Uruganda rutanga:

• Imiterere ya 2D
• Igishushanyo mbonera cya 3D
• Gahunda y'ibikoresho

3. Umusaruro

• Kubaka amakadiri
• Imiterere yimbere
• Kwinjiza ibikoresho
• Kurangiza ibicuruzwa

4. Kugenzura ubuziranenge

Mbere yo kohereza:

• Ikizamini cyamashanyarazi
• Kugenzura sisitemu y'amazi
• Igenzura ryubaka

5. Kohereza mu Bwongereza

• Ibicuruzwa byo mu nyanja (bikunze kugaragara)
• Yagejejwe ku cyambu (cyangwa urugi ku nzu)

Intambwe ya 3: Ni ibihe biciro bitumizwa mu Bwongereza?

Ibi nibyo abantu benshi bifuza gusobanukirwa neza.

Reka tubice.

Imiterere y'ibiciro bisanzwe:

Ukuri kwingenzi:

Trailer ihendutse ntabwo buri gihe igiciro gihenze.

Buri gihe ubareigiciro cyubutaka mu Bwongereza, ntabwo igiciro cyuruganda cyonyine.

Intambwe ya 4: Tuvuge iki ku Mabwiriza y'Ubwongereza?

Ukeneye kwemererwa mbere yo gutumiza mu mahanga?

Ntabwo ari mu buryo butaziguye - ahubwo ni ngombwa kubahiriza.

Ibyingenzi byingenzi bisabwa mu Bwongereza:

• Kwiyandikisha mubucuruzi bwibiribwa (inama njyanama)
• Ibipimo by'isuku y'ibiribwa (kubahiriza FSA)
• Ibipimo byumutekano w'amashanyarazi
• Umutekano wa gazi (niba bishoboka)
• Kubahiriza umutekano wumuriro

Impanuro:

Inama nyinshi z’Ubwongereza zita cyane kuri:

• Isuku
• Igishushanyo mbonera
• Sisitemu z'umutekano

Kurenza inkomoko yimodoka ubwayo.

Intambwe ya 5: Gutumiza mu mahanga bifata igihe kingana iki?

Igihe ntarengwa:

Igihe cyose:

Hirya no hinoAmezi 2-4

Intambwe ya 6: Niki Cyakora Igishushanyo mbonera cya Açaí?

Ni iki mu by'ukuri kigurisha ku isoko ryo mu Bwongereza?

Duhereye ku bunararibonye bwacukuriZZKNOWN, ibinyabiziga bikora cyane birimo:

1. Sukura minimalist hanze

Abakiriya bo mu Bwongereza bakunda:

• Cyera
• Pastel
• Indangururamajwi

2. Imiterere yihuse yakazi

Kuberako imirongo ifite akamaro.

3. Kwerekana ibicuruzwa bikomeye

Byoroshye, bisomeka, ubutumwa butaziguye.

4. Kwerekana kuri Instagram

Umuco wibiribwa mubwongereza uragaragara cyane ubu.

Intambwe 7: Inyigisho Yukuri Kuva ZZKNOWN

Umukiriya w’Ubwongereza: Launch ya Açaí Trailer

Gushiraho:

• Imashini yimbere ya 3.5m
• Igishushanyo mbonera cyera
• Sisitemu ya firigo

Ibisubizo nyuma yo gutangira:

• Icyifuzo gikomeye muri wikendi
• Impuzandengo y'itike: £ 9– £ 14
• Iminsi yinjiza: £ 800 +

Ikintu cy'ingenzi cyatsinze:

Ibikubiyemo byoroshye + serivisi yihuse + ahantu harehare h’ibirenge

Intambwe ya 8: Amakosa asanzwe iyo atumizwa mubushinwa

1. Kwibanda ku giciro gusa

Guhendutse = akenshi birenze ikiguzi kirekire.

2. Kwirengagiza ibisabwa amashanyarazi mu Bwongereza

Buri gihe wemeze:

• Guhuza ingufu za voltage
• Gucomeka ibipimo

3. Igishushanyo kirenze

Ibintu byinshi cyane bidindiza ibikorwa.

4. Itumanaho ribi hamwe nuwabitanze

Igishushanyo gisobanutse = amakosa make yumusaruro.

Intambwe 9: UgombaHindura Inzira yawe ya Açaí?

Yego - ariko komeza gukora.

Guhitamo neza:

• Gupfunyika ibicuruzwa
• Gutezimbere
• Kuzamura ibikoresho

Irinde:

• Imitako idakenewe
• Ibicuruzwa biremereye imbere muri trailer
• Ibishushanyo mbonera bidakorwa

Kuzana imbonerahamwe yo kugereranya (Abaguzi bo mu Bwongereza)

Kuki Açaí Trailers ikora neza mubwongereza

Ubushishozi bwimyitwarire yisoko:

Abaguzi bo mu Bwongereza bagenda bakunda:

• Amahitamo meza y'ibiryo
• Kurya byihuse
• Ibicuruzwa bya Instagram
• Ibyokurya byoroshye

Ibikombe bya Açaí bihuye neza kuko:

• Igiciro cyo hejuru kiremewe
• Ubujurire bugaragara burakomeye
• Imyumvire yubuzima ni myinshi

Ibibazo: gutumiza ibiryo bya acai

1. Biremewe kwinjiza ibicuruzwa biva mu Bushinwa mu Bwongereza?

Nibyo, igihe cyose cyujuje ubuziranenge bwibiribwa mubwongereza hamwe nubuziranenge bwamashanyarazi.

2. Ni bangahe bitumizwa mu mahanga byuzuye?

Mubisanzwe hagati£ 10,000– £ 30.000 + igiciro cyose cyubutakaukurikije ibisobanuro.

3. Gutwara bifata igihe kingana iki?

MubisanzweIbyumweru 4-8 n'ubwikorezi bwo mu nyanja.

4. Nkeneye uruhushya mbere yo gutumiza hanze?

Oya, ariko ukeneye kwemezwa ninama mbere yo gukora.

5. NdabishoboraHindura inzirakubucuruzi bwa açaí?

Yego - abaguzi benshi bo mubwongereza bategura neza imiterere, ibirango, nibikoresho.

Ibitekerezo Byanyuma: Gutumiza Açaí Trailer Yibiryo Bikwiye?

Reka dukomeze byoroshye.

Niba wowe:

• Hitamo uwaguhaye isoko
• Wibande ku mikorere ikora
• Sobanukirwa n'Ubwongereza kubahiriza
• Tora ahantu hakomeye

Noneho gutumiza mu mahanga birashobora kuba ibintu byinjira cyane mubucuruzi bwibiribwa.

Duhereye ku bunararibonye bwacu kuriZZKNOWN, abaguzi batsinze neza mubwongereza ntibatesha agaciro inzira.

Bibanda ku kintu kimwe:

Wubake trailer ikora byihuse, isa neza, kandi ihuye nubuzima bwu Bwongereza.

Nibyo bitera ibisubizo nyabyo.