Ikawa Ikamyo Yamamaza Ibitekerezo bikurura abakiriya benshi (Mubyukuri bikora muri Ositaraliya)

Niba warigeze guhagarika ikamyo yawe yikawa irindi iyindi ukibazakuki umurongo wabo ari muremure kuruta uwawe, iyi ngingo ni iyanyu.

Kuberako dore ukuri kutoroheye abantu benshi ntibazavuga hejuru:

Muri Ositaraliya,ikawa nziza igutera mumikino - kuranga bigutsindira abakiriya.

Nakoranye nabafite amakamyo menshi yikawa muri NSW, VIC, QLD, na WA banyuzeZZKNOWN, kandi nabonye iyi shusho isubiramo kandi. Amakamyo abiri. Imashini zisa. Ibishyimbo bimwe. Ibiciro bimwe. Ibisubizo bitandukanye rwose.

Itandukaniro?
Kwamamaza.

Ntabwo ari "ibirango bikomeye." Ntabwo ari ibigo bihenze. Arikobisobanutse, bitazibagirana, kuranga abantuibyo bituma abantu bahagarara, bakamwenyura, bakagaruka ejo.

Aka gatabo kanditswe muburyo nabisobanurira inshuti igiye gukoresha amafaranga nyayo mumodoka ya kawa kandi idashaka kuyasesagura. Tuzareba ibyukuri bikora mumasoko ya Australiya, ibitagenda, nuburyo bwo kuranga ikamyo yawe yikawa muburyo bukurura abakiriya benshi utumva ko ari impimbano cyangwa kugerageza-bigoye.

“Kuranga Ikamyo Ikamyo” bisobanura iki?

Ikibazo: Kwamamaza ntabwo ari ikirangantego gusa?

Ntanubwo ari hafi.

Iwaweikawa ikamyoni igiteranyo cyibintu byose umukiriya yiboneye mbere, mugihe, na nyuma yo kugura ikawa muri wewe.

Ibyo birimo:

• Ukuntu ikamyo yawe isa kuva kuri metero 20

• Mbega ukuntu byoroshye kumva ibyo ugurisha

• Uburyo uganira nabakiriya

• Ukuntu ibikombe byawe bisa mumaboko yabo

• Uburyo bagusobanurira inshuti nyuma

Muri Ositaraliya cyane cyane, abantu ntibagura ikawa gusa.
Baguravibe, kwizerana, no kumenyera.

Impamvu Kumenyekanisha Ibintu Birenze Ibihe Byamakamyo ya Kawa muri Ositaraliya

Ikibazo: Ikawa nziza ntishobora kwivugira ubwayo?

Mubyigisho, yego. Mu myitozo, oya.

Australiya ifite:

• Ibipimo bya kawa ku rwego rwisi

• Abakiriya bize

• Ikamyo ya kawa hafi yinguni zose kumasoko nibirori

Nk’uko IBISWorld ibitangaza, isoko rya kawa yo muri Ositaraliya hamwe n’isoko ry’ibiryo byabyara umusaruroAUD miliyari 12 buri mwaka, hamwe n'amarushanwa akomeye kurwego rwibanze. Abakoresha telefone zigendanwa bumva iyi pression cyane.

Kwamamaza nuburyo abakiriya bahitamouwo kugerageza mbereigihe:

• Barihuta

• Ntibakuzi

• Babona amakamyo atatu agurisha ikawa

Niba udasa neza kandi wizeye, abantu basanzwe kuri kamyo ikora.

Amategeko ya mbere yerekana ikamyo yikawa: Bahita bumvikana

Ikibazo: Niki umuntu agomba kumenya mumasegonda 3 nyuma yo kubona ikamyo yanjye?

Imbereamasegonda atatu, umuntu utazi agomba kumenya:

1. Ugurisha ikawa

2. Ni ubuhe bwoko bw'ikawa utanga

3. Niba wumva “ubwoko bwabo”

Ntabwo arigihe cyo gushishoza.

Amakosa Rusange Turabona kuri ZZKNOWN

• Amazina adasobanutse

• Ibishushanyo mbonera bihisha menu

• Nta nkuru yerekana ikirango

Niba abantu bagombatekereza, umaze kubatakaza.

Kwita Ikamyo Yawe: Niki gikora muri Ositaraliya?

Ikibazo: Izina ryamakamyo yikawa ryanjye rigomba kuba rifite ubwenge cyangwa risobanura?

Amazina meza mubisanzwe akorabyombi, ariko niba ugomba guhitamo - sobanura.

Ikiranga Ikawa Ikamyo Ikomeye ya Australiya

• Biroroshye kuvuga

• Biroroshye kwibuka

• Byumvikane neza, ntabwo ari rusange

• Umva hafi, ntabwo ari rusange

Ingero (Ibishushanyo, Ntabwo Byemeza)

• “Igitondo Crew Coffee”

• “Wattle Brew”

• “Kurasa Kawa ebyiri zigendanwa”

• “Kare Riser Espresso”

Ibikora hano:

• Ikawa

• Ururimi rwumuntu cyangwa rusanzwe

• Nta myitozo ngororamubiri

Igishushanyo cyamakamyo yawe: Kuki "Instagrammable" idahagije

Ikibazo: Nkeneye rwose gutekereza kubishushanyo cyane?

Yego - ariko ntabwo muburyo Instagram ikubwira.

Ikamyo ya Instagrammable idashyikirana neza ni kenshiinyungu nke, si byinshi.

Niki Mubyukuri Mubishushanyo Byamakamyo

Twabonye ba nyirubwite bakoresha AUD 5,000+ kumuzingo wasaga neza kumurongo-ariko bitiranya abakiriya mubuzima busanzwe.

Ibara rya psychologiya: Ni iki gikora ku makamyo ya Kawa muri Ositaraliya?

Ikibazo: Ese amabara agira ingaruka kubicuruzwa?

Ntabwo bakora ikawa mbi kugurisha-arikokorabigira ingaruka ku myumvire ya mbere.

Mubisanzwe Byatsinze Ibara Icyerekezo

• Imiterere yisi (umutuku, beige, olive)

• Mate umukara hamwe nibisobanuro bishyushye

• Cream + ibiti

• Pastel yoroshye (kubirango byibanda kubuzima)

Icyo ugomba kwitondera

• Amabara ya Neon (arashobora kumva ahendutse)

• Amabara menshi

• Inyandiko itandukanye

Abakiriya ba Australiya bakunda guhuza:

• Amabara mezahamwe n'ubuziranenge

• Sukura ubworoheranewizeye

Ikirangantego Igishushanyo: Byoroheje Gukubita Byiza (Igihe cyose)

Ikibazo: Nkwiye gushora mubirango byumwuga?

Yego - ariko gusobanuka bifite akamaro kuruta guhanga.

Ikirangantego cyiza cya kawa igomba:

• Soma kuva kuri metero 10-15

• Kora mwirabura & cyera

• Reba neza kubikombe, imyenda, nimbuga nkoranyambaga

Niba bigaragara neza kurubuga rwa mockup, ntabwo ikora akazi kayo.

Imbaraga Zubuyobozi Bwawe (Akenshi Birengagijwe)

Ikibazo: Ibishushanyo mbonera bigira ingaruka kubicuruzwa?

Kurenza uko abantu benshi babimenya.

Ibikubiyemo bisobanutse:

• Kwihutisha serivisi

• Kugabanya amaganya y'abakiriya

• Yongera ibicuruzwa byongeweho

Imyitozo Nziza Turabona Gukora

• Gabanya guhitamo (ntutondeke byose)

• Shyira ahagaragara ibicuruzwa byiza

• Koresha imvugo yoroshye

• Erekana ibiciro neza

Mu masoko menshi ya Australiya, abakiriya barashimagufata icyemezo.

Igikombe cyawe Kigenda Icyapa

Ikibazo: Ibikombe byanditseho bifite agaciro?

Rwose.

Bitekerezeho:

• Abakiriya bafata igikombe cyawe muminota 5-15

• Abandi bantu barabibona

• Amafoto yafashwe

Ibyo Gushyira Ibikombe byawe

• Ikirango cyawe

• Izina ryawe (biragaragara)

• Ibyifuzo: Igikoresho cya Instagram

Iyi ni imwe mu ishoramari ryinshi rya ROI ryerekana amakamyo.

Uburyo Abakozi (Nubwo ari Wowe wenyine) Shiraho ikirango

Ikibazo: Kwamamaza ntibigaragara gusa?

Ntabwo ari ikawa.

Muri Ositaraliya,guteukorera ibintu hafi nkaikiukorera.

Ibimenyetso biranga harimo:

• Indamutso

• Ijwi

• Umuvuduko

• Guhoraho

Inshuti “Igitondo! Nakugezaho iki?” inzira ndende.

Kuvuga inkuru: Abakiriya bitaye ku nkuru yanjye?

Ikibazo: Hari umuntu mubyukuri witaye kumpamvu natangiye ikamyo yanjye?

Yego - niba ukomeje kuba umuntu.

Ntabwo:

Ati: “Inshingano zacu ni ugusobanura uburambe bwa kawa igendanwa.”

Ariko:

Ati: “Natangiye iyi kamyo kubera ko nashakaga ikawa nziza hafi y'aho nkorera.”

Ibyo birasa. Nguwo umunyaustraliya.

Intsinzi Yukuri Yatsinze (Australiya)

Perth - Ikamyo ya Kawa Ikamyo

• Izina ryoroshye

• Trailer yumukara

• Sobanura “Ikawa Nini. Nta mususu.” ubutumwa

• Serivise nziza, serivisi yihuse

Igisubizo:

• Isinzi ryicyumweru

• Ijambo rikomeye

• Gukoresha ibicuruzwa bike

Impamvu yakoze:

Ikirango cyahuje imitekerereze yabakiriya.

Kunanirwa Kwamamaza Byukuri (Nukuri)

NSW - Igitekerezo kirenze

• Izina ryigezweho

• Biragoye-gusoma-Imyandikire

• Nta menu igaragara

• Ijwi ridahuye

Ibisubizo:

• Abantu bashimishijwe no kureba

• Abakiriya bake basubiramo

Isomo:

Kwamamaza bisa neza ariko ntibitumanaho neza ntabwo bihinduka.

Uburyo ZZKNOWN Ifasha Ikamyo Ikamyo Yamamaza Kuva kumunsi wambere

KuriZZKNOWN, ntabwo twubaka ikawa gusa-dufasha ba nyirubwite gutekereza:

• Gukora no kuranga hamwe

• Aho ibirango bigaragara

• Uburyo igishushanyo gishyigikira umuvuduko ninyungu

Kuberako kuranga ntabwo ari imitako.
Nibice bigize sisitemu yubucuruzi.

Urutonde rwihuta rwa Kawa Ikamyo

Mbere yo kurangiza gahunda yawe, ibaze ubwawe:

• Abantu barashobora guhita bavuga ko ngurisha ikawa?

• Izina ryanjye ryoroshe kuvuga?

• Ibikubiyemo byanjye birasomeka kumurasire y'izuba?

• Ikamyo yanjye irasa neza kandi yizewe?

• Hari umuntu uzanyibuka ejo?

Niba wasubije “oya” kuri kimwe muri ibyo - banza ukosore.

Ibibazo Bikunze Kubazwa (Ibibazo)

Nkeneye ikirango kidasanzwe kugirango ntsinde?
Ukeneye abisobanutseikirango kirenze kimwe kidasanzwe.

Kwamamaza minimalist nibyiza?
Gusa niba bikiri bisomeka kandi birasobanutse.

Nshobora kwigana amakamyo meza yikawa?
Wige, yego. Wandukure buhumyi, oya.

Ni bangahe ngomba guteganya kuranga?
Mubisanzwe 5-10% byingengo yimishinga yawe yose.

Nshobora gusubiramo nyuma?
Yego - ariko bihendutse kubibona hakiri kare.

Ibitekerezo byanyuma: Kwamamaza nuburyo uhitamo

Dore imyifatire inyangamugayo:

Abanyaustraliya ntibahitamwo amakamyo ya kawa mu buryo bwumvikana.
Bahitamo imweyumva ari byiza.

Kwamamaza nuburyo ibyiyumvo byaremwe-mbere yo kunywa bwa mbere.

Niba ufata ibirango nkigikoresho cyubucuruzi, ntabwo ari imitako gusa, bizagusubiza buri munsi wubucuruzi.