Ingamba zo Kwamamaza Ikamyo Ikawa Ifatika Mubyukuri (Kuva Kumuhanda Aussie)

Niba warigeze guhagarika ikamyo yawe yikawa izuba rirashe, ukazimya imashini ya espresso, ukibaza“Kuki uyu murongo utari muremure?”—Nturi wenyine.

Naganiriye naba nyiri amakamyo ya kawa ya Australiya mumyaka yashizeZZKNOWN, kuva Melbourne umuhanda ukora kugeza kubacuruzi bo mukarere ka NSW. Itandukaniro hagati yamakamyourugamban'amakamyoandika amafarangahafi ya yose ntabwo ijya kumiterere yikawa yonyine.

Iramanuka kuriikawa yamamaza ikawa ikora mubyukuri—Ntabwo ari ibitekerezo, ntabwo ari gurus ya Instagram, ntabwo "ohereza byinshi".

Aka gatabo karavunagura byose, intambwe ku yindi, mu Cyongereza cyoroshye.

Kuki Kwamamaza Ikamyo Ikawa Bitandukanye no Kwamamaza Café?

Mbere yo kuvuga amayeri, reka tubisobanure neza.

Ikamyo ya kawa ntabwo ari café kumuziga.

Niki gituma kwamamaza ikamyo idasanzwe?

• Wowekwimura ahantu

• Abakiriya kenshintutegurekugusura

• Kugura ibyemezo nibyihuse kandi amarangamutima

• Kugaragara bifite akamaro kuruta kuranga amabwiriza

• Ijambo kumunwa ryihuta kuruta kwamamaza

Muri Ositaraliya cyane cyane, umuco wa kawa nibikomeye. Abantu biteze ubuziranenge - ariko bakuvumburakubona, impumuro, cyangwakukwumva, ntabwo na Googling "latte nziza hafi yanjye".

Ibyo bihindura byose.

Niki Mubyukuri Bituma Ikamyo ya Kawa igenda neza muri Ositaraliya?

Uhereye kubintu byukuri byabakiriya bisangiwe nabakiriya ba ZZKNOWN, amakamyo yunguka ubusanzwe afiteibintu bitatu byahamagaye:

1. Kugaragara- abantu bakubona ako kanya

2. Kwizera- abantu bumva bafite umutekano mukugura

3. Gusubiramo- abantu bibuka aho uzongera kukubona

Kwamamaza bishyigikira uko ari bitatu.

Ingamba # 1: Urahagarara aho abakiriya bawe basanzwe bari?

Ibi bisa nkaho bigaragara - ariko ni # 1 ikosa tubona.

Ikosa:

“Nabonye ahantu hahendutse.”

Kwimuka kwubwenge:

“Nabonye ahantu hamweakamenyero ko kugenda. ”

Ahantu hakorerwa cyane muri Ositaraliya:

• Gariyamoshi (6: 30–9: 00 AM)

• Inganda zinganda (ubucuruzi = abaguzi ba cafeine b'indahemuka)

• Ahantu ho guta ishuri (ababyeyi bihuta)

• Amasoko yo muri wikendi hamwe nabacuruzi basubiramo

• Amakipi ya siporo hamwe ninyanja ya surf (zahabu yigihembwe)

Urubanza nyarwo:
Nyiri ikawa ya Brisbane yimutseMetero 200 hafi yo gusohoka inzirano kongera ibicuruzwa bya buri munsi by38%- menu imwe, ibiciro bimwe.

Ingamba # 2: Ikamyo yawe Ese Kugurisha Ikawa Muburyo Utavuze Ijambo?

Abantu bahitamo niba bahagararamunsi yamasegonda 3.

Niki gikora muburyo bugaragara (bushingiye kubihinduka nyabyo):

• Kuraho idirishya rya serivisi (nta gukeka aho watumiza)

• Ibinini binini bisomeka (ibinyobwa byintwari 3-5)

• Amatara ashyushye (cyane cyane mugitondo)

• Ibara rihoraho palette (ntabwo "byose birabura")

Ikitagenda:

• Kurenza Ibikubiyemo

• Ibibaho bito byanditseho akajagari

• Ibirango bidashobora gusomwa kuva muri metero 10

KuriZZKNOWN, dushushanya amakamyo ya kawa kugirango reroikamyo ubwayo ikora kimwe cya kabiri cyo kwamamaza.

Ingamba # 3: Wakagombye kuba kurubuga rusange-cyangwa birakabije?

Igisubizo kigufi:yego, ariko ntabwo ari uburyo ubitekereza.

Ntugomba kuba uwashizeho ibirimo. Ugomba kubakuboneka.

Amahuriro akora mubyukuri amakamyo ya kawa ya Aussie:

Inyandiko zonyine zihora zihindura:

• "Turi hano uyu munsi"

• Inyuma-yerekana amashusho ategura

• Ibisubizo byabakiriya (ntabwo ari influencers)

• Ibimenyetso byagurishijwe (ubuke bukora)

Ingingo y'amakuru:
Ukurikije amakuru yo kugurisha imbere muri Meta,Ikibanza-cyanditseho imyanya yakira abagera kuri 79%kubucuruzi bwibiribwa byaho.

Ingamba # 4: Urimo Wubaka Abakurikira-Cyangwa Kwirukana Abakiriya bashya gusa?

Inzira yihuse yo kuzamura inyungu nisubiramo abakiriya, ntabwo ari shyashya.

Ingamba zoroheje zubudahemuka zikora:

• Gura 6 ubone 1 kubuntu (amakarita yumubiri aracyakora)

• Kumenyekanisha izina

• Ikinyobwa kimwe cyibukwa

• QR code kubisobanuro bya Google

Umukiriya umwe wa Melbourne ZZKNOWN yatubwiye ati:

Ati: "Nahagaritse kwamamaza abantu batangiye kuzana abo bakorana."

Ibyo ntabwo ari amahirwe-ibyo kwamamaza ubudahemuka.

Ingamba # 5: Ukoresha ibyabaye nko kwamamaza cyangwa kugurisha rimwe gusa?

Ibyabaye ntibikwiye kuba bijyanye namafaranga yumunsi.

Imitekerereze yibikorwa byubwenge:

• Fata abayoboke ba Instagram

• Kusanya imeri kugirango igezweho

• Tanga ibikombe byanditseho

• Teza imbere ubutaha

Imibare nyayo:

Ikamyo ya kawa ya Sydney ku masoko yo muri wikendi:

• Avg yinjiza buri munsi: AUD $ 1,400

• Kurikirana kugurisha icyumweru: + 22% uhereye kubayoboke bashya

Ibyabaye bigaburira ubucuruzi bwawe busanzwe niba ubifata neza.

Ingamba # 6: Igiciro Nukwamamaza-Urimo Kugura Icyizere?

Ikawa ihendutse ntabwo yubaka ikizere muri Ositaraliya.

Abantu biteze kwishyuraAUD $ 4.50– $ 6.00ku bwiza.

Ni ibihe biciro biri hejuru byerekana:

• Ibishyimbo byiza

• Ibikoresho byiza

• Isuku nziza

• Uburyohe bwiza

Ikamyo yateguwe neza ikawa + igiciro cyizewe = agaciro kagaragara.

Ingamba # 7: Ibikoresho byawe bishyigikira serivisi yihuse?

Kwamamaza birananirana niba serivisi yawe itinda.

Guhitamo ibikoresho bigira ingaruka ku kwamamaza:

• Imashini ebyiri espresso imashini = umurongo wihuse

• Gusya neza = uburyohe buhoraho

• Akazi keza = abakiriya bishimye

• Generator ituje = vibe nziza

Kuri ZZKNOWN, twabonye amakamyo yatakayeKugurisha hejuru ya 20-30%gusa kubera ko serivisi idashobora gukomeza.

Amakosa asanzwe ya Kawa Yamamaza Amakosa (Wigire kubandi)

Ikosa # 1: Kwandukura ibirango bya café

Amakamyo ya kawa arakenewebisobanutse, ntabwo ari ubwiza.

Ikosa # 2: Kohereza nta makuru yamakuru

Niba abantu badashobora kukubona, ibirimo ntacyo bimaze.

Ikosa # 3: Kwirengagiza gusubiramo

Google isubiramo ingarukaabaguzi bwa mbere cyane.

Ikosa # 4: Guhindura ahantu kenshi cyane

Guhoraho byubaka ingeso.

Niki Cyakoze Cyiza Kubakiriya ba ZZKNOWN (Uburambe nyabwo)

Hirya no hino muri Ositaraliya, abakiriya bacu batsinze neza:

• KomezaAhantu hasanzwe buri cyumweru

• Koreshakuranga byoroshye

• Koherezaivugurura ryibibanza buri gihe

• Gushora imariibikoresho byizewe

• Fata kwamamaza nkibisanzwe, ntabwo ari ubukangurambaga

Umukiriya umwe wa Perth yishyuye trailer yaboAmezi 8—Ntabwo kubera amatangazo, ahubwo ni ukubera ko abantu bari babizineza na neza aho wabasangaburi gitondo.

Ikarita yo Kwamamaza Ikamyo Kugenzura (Bika Ibi)

Ibibazo Bikunze Kubazwa (Ibibazo)

Kwamamaza ikamyo ya kawa birahenze?

Oya. Ingamba nyinshi zifatika nigiciro gito cyangwa kubuntu.

Nkeneye amatangazo yishyuwe?

Gusa nyuma yo gutera imisumari ahantu hamwe.

Igihe kingana iki kugeza kwamamaza byerekana ibisubizo?

Mubisanzwe ibyumweru 2-4 hamwe nibibanza bihamye.

Kwamamaza ibicuruzwa ni ngombwa koko?

Yego. Ihindura ibyambere mubitekerezo ako kanya.

ZZKNOWN irashobora gufasha mukuranga no kumiterere?

Yego. Dushushanya amakamyo ya kawa dufite intego yo kwamamaza - imiterere, kugaragara, hamwe nakazi karimo.

Ibitekerezo byanyuma: Kwamamaza ntabwo ari amarozi-ni ingeso

Ikamyo nziza yikawa yamamaza ntabwo ari nziza.

Ni:

• Kuba aho abantu bagutegereje

• Kugaragara ko ari umwizerwa

• Gukorera vuba

• Kugaragaza buri gihe

Kora ibyo, kandi kwamamaza byiyitaho ubwabyo.

Niba uteganya ikamyo nshya ya kawa cyangwa kuzamura iyariho,ZZKNOWNikorana n'abaguzi ba Australiya gushushanya amakamyo adasa neza-arikokugurisha neza.