Imibono yelori yekofu ethi itsalele abathengi abaninzi (Yintoni esebenza ngokwenene eOstreliya)

Ukuba ukhe wapaka ilori yakho yekofu ecaleni kwenye kwaye wazibuzakutheni umgca wabo ubude kunowakho, eli nqaku lelakho.

Kuba nantsi inyani engathandekiyo abantu abaninzi abayi kuyithetha ngokuvakalayo:

EOstreliya,umgangatho wekofu ufumana kumdlalo - uphawu luphumelela nina bathengi.

Ndisebenze nenqwaba yabanini belori zekofu kuyo yonke i-NSW, i-VIC, i-QLD, kunye ne-WAZZKNOWN, kwaye ndiyibonile le pateni iphindaphinda kwakhona kwaye kwakhona. Iilori ezimbini. Oomatshini abafanayo. Iimbotyi ezifanayo. Amaxabiso afanayo. Iziphumo ezahlukeneyo ngokupheleleyo.

Umahluko?
Ukuphawula.

Hayi "uphawu olukhulu lweshishini." Ii-arhente ezingabizi kakhulu. Kodwaecacileyo, ekhumbulekayo, uphawu lomntulonto yenza abantu bame, bancume, babuye ngomso.

Esi sikhokelo sibhalwe ngendlela endiya kuyichaza ngayo kumhlobo oza kuchitha imali yangempela kwilori yekofu kwaye engafuni ukuyichitha. Siza kugubungela eyona nto isebenzayo kwimarike yaseOstreliya, yintoni engasebenziyo, kunye nendlela yokubeka uphawu kwilori yakho yekofu ngendlela etsala abathengi abaninzi ngaphandle kokuziva inkohliso okanye ukuzama nzima.

Ithetha ukuthini Ngokwenene “Intengiso yeLori yeKofu”?

Umbuzo: Ngaba ukuthengisa ayisiyophawu nje kunye nombala?

Hayi kufutshane.

Eyakhoikofu ilori uphawusisimbuku sayo yonke into athe wayifumana umthengi ngaphambili, ngexesha, nasemva kokuba ethenge ikofu kuwe.

Oko kuquka:

• Ijongeka njani ilori yakho kumgama oziimitha ezingama-20

• Kulula kangakanani ukuqonda into oyithengisayo

• Uthetha njani nabathengi

• Iindebe zakho zijongeka njani ezandleni zabo

• Bakuchaza njani kumhlobo wakho kamva

EOstreliya ngakumbi, abantu abathengi ikofu kuphela.
Bayathengavibe, trust, kunye nokuqhelana.

Kutheni ukuthengisa intengiso kubaluleke ngakumbi kunangaphambili kwiilori zeKofu eOstreliya

Umbuzo: Ngaba ikofu elungileyo ayikwazi ukuzithetha?

Ngokwethiyori, ewe. Enyanisweni, akukho.

I-Australia ine:

• Imigangatho yekofu ekumgangatho wehlabathi

• Abathengi abafundileyo

• Ilori yekofu phantse kuzo zonke iikona kwiimarike kunye nemisitho

Ngokutsho kwe-IBISWorld, ikofu yase-Australia kunye nevenkile yesnack shop ivelisa ngaphezuluI-AUD ye-12 yezigidigidi ngonyaka, ngokhuphiswano olumandla kwinqanaba lendawo. Abaqhubi beselula baziva olu xinzelelo kakhulu.

Ukumakisha yindlela abathengi abagqiba ngayongubani oza kuzama kuqalaxa:

• Bangxamile

• Abakwazi

• Babona iilori ezintathu ezithengisa ikofu

Ukuba awukhangeleki ucace kwaye uzithembile, abantu bayasilela kwilori eyenzayo.

Umthetho WokuQala welori yeKofu: Yiba nokuQondeleleka ngoko nangoko

Umbuzo: Yintoni umntu ekufuneka ayazi kwimizuzwana emi-3 yokubona ilori yam?

Ngaphakathiimizuzwana emithathu, umntu ongamaziyo kufuneka azi:

1. Uthengisa ikofu

2. Luhlobo luni lwamava ekofu onikezelayo

3. Ingaba uziva "uhlobo lwabo"

Eli asiloxesha lobulumko.

Impazamo eqhelekileyo siyibona eZZKNOWN

• Amagama angabonakaliyo

• Uyilo oluncinci olufihla imenyu

• Akukho bali libonakalayo lebhrendi

Ukuba abantu kufunekaqikelela, sele ulahlekile.

Ukuthiya ilori yakho yekofu: Yintoni esebenzayo eOstreliya?

Umbuzo: Ngaba igama lam lelori yekofu kufuneka libe krelekrele okanye lichaze?

Awona magama angcono adla ngokwenzazombini, kodwa ukuba kufuneka ukhethe—yichaze.

Iimpawu zeGama leLori yeKofu eyomeleleyo yaseOstreliya

• Kulula ukubiza

• Kulula ukukhumbula

• Ivakala inobubele, hayi iqumrhu

• Uziva usekhaya, hayi igeneric

Imizekelo (Iipateni, hayi Ukuxhaswa)

• "Morning Crew Coffee"

• "Wattle Brew"

• "Izithonga ezimbini zeKofu ephathwayo"

• "I-Espresso Yokunyuka Kwangoko"

Yintoni esebenzayo apha:

• Isalathiso sekofu

• Ulwimi olusekwe ebantwini okanye lwesiqhelo

• Akukho gymnastics yopelo

Uyilo lwelori yakho: Kutheni “i-Instagrammable” Ayonelanga

Umbuzo: Ngaba ngokwenene kufuneka ndicinge malunga noyilo olungako?

Ewe-kodwa hayi ngendlela i-Instagram ekuxelela ngayo.

Ilori ye-Instagrammable enganxibelelani ngokucacileyo ihlalaingeniso encinci, hayi ngaphezulu.

Eyona nto ibalulekileyo kuyilo lwelori

Siye sabona abanini bechitha i-AUD 5,000 + kwi-wraps ekhangeleka kakhulu kwi-intanethi-kodwa abathengi ababhidekileyo ebomini bokwenyani.

Psychology yoMbala: Yintoni eSebenzayo kwiilori zeKofu eOstreliya?

Umbuzo: Ngaba imibala ngokwenene ichaphazela ukuthengisa?

Abayenzi ikhofi embi ithengise-kodwa bonayenzaichaphazela imbonakalo yokuqala.

Izalathiso zeMbala ezidla ngokuPhumelela

• Iithowuni zomhlaba (brown, beige, umnquma)

• I-Matte emnyama eneempawu ezifudumeleyo

• I-Cream + textures yamaplanga

• Iipastel ezithambileyo (yeempawu ezigxile kwindlela yokuphila)

Yintoni omawuyilumkele

• Imibala yeNeon (inokuvakala iphantsi)

• Imibala emininzi kakhulu

• Isicatshulwa esisezantsi sokuchasa

Abathengi baseOstreliya badla ngokunxulumana:

• Ukufudumala, imibala yendalongomgangatho

• Ubulula obucocekileyongokuthembana

Uyilo lweLogo: IiBeats ezilula ziFancy (Ngalo lonke ixesha)

Umbuzo: Ngaba kufuneka ndityale imali kwilogo yobungcali?

Ewe—kodwa ukucaca kubaluleke ngaphezu kokuyila.

Ilogo yelori yekofu elungileyo kufuneka:

• Ifundeka ukusuka kwi-10-15 yeemitha

• Sebenza kumnyama namhlophe

• Jonga kakuhle kwiindebe, iyunifomu, kunye nemidiya yoluntu

Ukuba ibukeka ilungile kuphela kwi-mockup yewebhusayithi, ayiwenzi umsebenzi wayo.

Amandla eBhodi yeMenyu yakho (ehlala ingahoywa)

Umbuzo: Ngaba uyilo lwemenyu luchaphazela ngokwenene intengiso?

Ngaphezu kokuba abantu abaninzi becinga.

Imenyu ecacileyo:

• Ikhawulezisa inkonzo

• Yehlisa ixhala lomthengi

• Yandisa intengiso yokongeza

IiNgcebiso ezizezona sizibona zisebenza

• Ukunciphisa ukhetho (musa ukudwelisa yonke into)

• Gxininisa ezithengiswa kakhulu

• Sebenzisa ulwimi olulula

• Bonisa amaxabiso ngokucacileyo

Kwiimarike ezixakekileyo zase-Australia, abathengi bayayixabisaukwenza isigqibo.

Iindebe zakho zihamba ngeebhilibhodi

Umbuzo: Ngaba iikomityi ezinophawu zixabisa ixabiso?

Ngokuqinisekileyo.

Cinga ngayo:

• Abathengi babamba ikomityi yakho imizuzu emi-5-15

• Abanye abantu bayayibona

• Iifoto ziyathathwa

Yintoni omawuyibeke kwiindebe zakho

• Ilogo yakho

• Igama lakho (ngokucacileyo)

• Ukuzikhethela: Isibambo se-Instagram

Le yenye yezona mali ziphezulu zotyalo-mali lwe-ROI kwiilori zekofu.

Indlela Abasebenzi (Nokuba Inguwe Nje) Bayilolonge Ibhrendi

Umbuzo: Ngaba uphawu alubonakali nje?

Hayi kwikofu.

EOstreliya,njaniukhonza imicimbi phantse kangangokoyintoniuyakhonza.

Iimpawu zebrand ziquka:

• Isimbo sokubulisa

• Ithoni yelizwi

• Isantya

• Ukungqinelana

"Ekuseni! Ndingakufumana ntoni?" ihamba indlela ende.

Ukubalisa amabali: Ngaba abathengi bayakhathala ngeBali lam?

Umbuzo: Ngaba ukhona umntu okhathalayo ukuba kutheni ndiqalise ilori yam yekofu?

Ewe-ukuba uyigcina ingumntu.

Hayi:

"Umsebenzi wethu kukuchaza amava ekofu ephathwayo."

Kodwa:

“Ndiqale le lori kuba bendifuna ikofu engcono kufutshane nendawo endisebenza kuyo.”

Oko kuyahambelana. Oko kukuthi waseOstreliya.

Ibali leMpumelelo yoKuphawulwa yokwenyani (eOstreliya)

Perth – Indawo yoShishino ilori yeKofu

• Igama elilula

• Inqwelwana emnyama

• Cacisa "Ikofu Enkulu. Akukho Kuxokozela." ukuthumela umyalezo

• Inkonzo enobubele, ekhawulezayo

Isiphumo:

• Isihlwele esithe rhoqo phakathi evekini

• Amazwi anamandla omlomo

• Inkcitho encinci yokuthengisa

Kutheni isebenze:

Uphawu lwahambelana nengqondo yomthengi.

Ukungaphumeleli kwegama lokwenyani (ekwakhona kuyinyani)

NSW – Over-Styled Concept

• Igama eliqhelekileyo

• Ifonti efundeka nzima

• Akukho luhlu lubonakalayo

• Ithoni engangqinelaniyo

Isiphumo:

• Abantu babeyithanda inkangeleko

• Bambalwa abathengi abaphindayo

Isifundo:

Uphawu olubonakala lulungile kodwa alunxibelelani ngokucacileyo aluguquki.

Njani uZZKNOWN Inceda Ilori yeKofu Ukubhengezwa ukusuka kuSuku lokuQala

NgeZZKNOWN, asakhi nje iitreyila zekofu-siyanceda abanini bacinge ngoku:

• Ukuhamba komsebenzi kunye nokuthengisa kunye

• Apho iilogo zibonwa ngokwenene

• Indlela uyilo oluxhasa ngayo isantya kunye nenzuzo

Ngenxa yokuba uphawu ayisihombisi.
Yinxalenye yenkqubo yoshishino.

Uluhlu lokuBhengeza iLori yeKofu eKhawulezayo

Ngaphambi kokuba ugqibezele ukuseta kwakho, zibuze:

• Ngaba abantu bangandixelela ngoko nangoko ukuba ndithengisa ikofu?

• Ngaba igama lam kulula ukulibiza?

• Ingaba imenyu yam iyafundeka ekukhanyeni kwelanga?

• Ngaba ilori yam ibonakala icocekile kwaye ithembekile?

• Umntu angandikhumbula ngomso?

Ukuba uphendula ngokuthi “hayi” kuyo nayiphi na kwezi—yilungise kuqala.

Imibuzo Ebuzwa Rhoqo (FAQ)

Ngaba ndifuna uphawu olulodwa ukuze ndiphumelele?
Ufuna iicacileuphawu ngaphezu kweyodwa.

Ngaba i-minimalist branding ingcono?
Kuphela ukuba isafundeka kwaye icacile.

Ngaba kufuneka ndikope iilori zekofu eziphumeleleyo?
Zifundisise, ewe. Khuphela ngobumfama, hayi.

Ingaba kufuneka ndibhajethe imali yokuthengisa?
Ngokuqhelekileyo yi-5-10% yohlahlo lwabiwo-mali lwakho olupheleleyo.

Ngaba ndingaphinda ndithengise kamva?
Ewe-kodwa kuyabiza ukuyifumana kwangoko.

Iingcamango zokugqibela: Ukumakisha yindlela okhethwa ngayo

Nantsi into oyithathayo ngokunyanisekileyo:

Abantu baseOstreliya abakhethi iilori zekofu ngokusengqiqweni.
Bakhetha leyouziva ulungile.

Ukumakisha yindlela loo mvakalelo idalwe ngayo-ngaphambi kokusela okokuqala.

Ukuba uphatha uphawu njengesixhobo seshishini, hayi nje ukuhlobisa, kuya kukuhlawula yonke imihla yokurhweba.