IziCwangciso zokuThengisa iiLori zeKofu eziSebenza ngokwenene (Ukusuka kwizitalato zeReal Aussie)

Ukuba ukhe wapaka ilori yakho yekofu ekuphumeni kwelanga, watshisa umatshini we-espresso, kwaye wazibuza“Kutheni lo mgca ungekho mde nje?”-AWUKHO wedwa.

Ndithethe nenqwaba yabanini belori zekofu zaseOstreliya kule minyaka idlulileyoZZKNOWN, ukusuka kubaqhubi bendlela yaseMelbourne ukuya kubathengisi beminyhadala bengingqi yeNSW. Umahluko phakathi kweelori ukubaumzabalazokunye neelori ukubaprinta imaliphantse ayisoze yehle kumgangatho wekofu yodwa.

Yehla ukubaukuthengisa ilori yekofu esebenza ngokwenene kwihlabathi lokwenyani-hayi ithiyori, hayi i-Instagram gurus, hayi "thumela nje ngaphezulu".

Esi sikhokelo siqhekeza konke, inyathelo ngenyathelo, ngesiNgesi esicacileyo.

Kutheni le nto intengiso yelori yekofu yahlukile kwintengiso yeCafé?

Ngaphambi kokuba sithethe amaqhinga, masiyicacise le nto.

Ilori yekofu ayiyondawo yokutyela enamavili.

Yintoni eyenza ukuthengisa ilori yekofu ibe yodwa?

• Wenahambisa iindawo

• Abathengi rhoqomusa ukucwangcisaukukundwendwela

• Ukuthenga izigqibongokukhawuleza kunye neemvakalelo

• Ukubonakala kubaluleke ngaphezu kwezikhokelo zophawu

• Ilizwi lomlomo lihamba ngokukhawuleza kuneentengiso

E-Australia ngokukodwa, inkcubeko yekofu inzulu. Abantu balindele umgangatho-kodwa bakufumanisa ngayoukubona, ukujoja, okanyeukuva ngawe, hayi ngoGoogling "yeyona latte ikufutshane nam".

Oko kutshintsha yonke into.

Yintoni eneneni eyenza ilori yekofu iphumelele eOstreliya?

Ukusuka kwidatha yabathengi bokwenyani ekwabelwana ngayo nabathengi beZZKNOWN, iilori ezinengeniso zihlala ziba nazoizinto ezintathu ezidityanisiweyo:

1. Ukubonakala– abantu bakuqaphela ngoko nangoko

2. Thembela– abantu baziva bekhuselekile ukuthenga kuwe

3. Ukuphindaphinda- abantu bayakhumbula ukuba bangakufumana phi kwakhona

Intengiso ixhasa zontathu.

Iqhinga #1: Ngaba UyaPaka Apho Abathengi Bakho Sele Bakhona?

Oku kubonakala kucacile-kodwa yimpazamo ye-#1 esiyibonayo.

Impazamo:

"Ndifumene indawo ephantsi."

Intshukumo yobulumko:

"Ndifumene indawo kunye nayotraffic umkhwa.”

Iindawo ezisebenza kakhulu eOstreliya:

• Izikhululo zikaloliwe ( 6:30–9:00 AM)

• Iindawo zoshishino (iintengiso = abathengi abathembekileyo be-caffeine)

• Iindawo zokuyeka isikolo (ungxamiseko lwabazali)

• Iimarike zangempela-veki kunye nabathengisi abaphindaphindiweyo

• Iiklabhu zemidlalo kunye neelwandle zokusefa (igolide yexesha lonyaka)

Imeko yokwenyani:
Umnikazi wetreyila yekofu yaseBrisbane uye wahambaIimitha ezingama-200 kufutshane nendlela yokuphuma yeenyawokunye nokwanda kwentengiso yemihla ngemihla nge38%-imenyu efanayo, amaxabiso afanayo.

Isicwangciso-qhinga #2: Ngaba ilori yakho iyayithengisa ikofu ngaphandle kokuthetha?

Abantu bagqiba kwelokuba bayekengaphantsi kwemizuzwana emi-3.

Yintoni esebenzayo ngokubonakalayo (ngokusekwe kuguqulo lokwenyani):

• Cima ifestile yenkonzo (akukho ntelekelelo yokuba ungaodola phi)

• Imenyu enkulu efundekayo (3–5 iziselo zamaqhawe)

• Ukukhanya okufudumeleyo (ingakumbi kusasa)

• Iphalethi yombala engaguqukiyo (hayi "yonke into emnyama")

Yintoni engenzekiyo:

• Iimenyu eziyilwe ngokugqithisileyo

• Iibhodi zeetshoko ezincinci ezinombhalo omdaka

• Iilogo ezingenakufunda ukusuka kwiimitha ezili-10 kude

NgeZZKNOWN, Siyila iilori zekofu ukuzeilori ngokwayo yenza isiqingatha sentengiso.

Iqhinga #3: Ngaba kufuneka ube kwiMedia yeNtlalo-okanye ngaba iBaxiwe?

Impendulo emfutshane:ewe, kodwa hayi indlela ocinga ngayo.

Awudingi ukuba ngumdali womxholo. Kufuneka ubeiyafumaneka.

Amaqonga asebenza ngokwenene kwiilori zekofu zase-Aussie:

Ekuphela kwezithuba eziguquguqukayo:

• "Silapha namhlanje" izithuba zendawo

• Ngasemva-kwe-scene prep iividiyo

• Iimpendulo zabathengi (hayi abaphembeleli)

• Iimpawu ezithengisiweyo (imisebenzi enqabileyo)

Indawo yedatha:
Ngokutsho kweMeta idatha yokuthengisa yangaphakathi,izithuba eziphawulwe kwindawo zifumana ukuya kuthi ga kwi-79% yothethathethwano oluphezulukumashishini okutya asekuhlaleni.

Isicwangciso-qhinga #4: Ngaba Uyakha Ukulandela Kwasekuhlaleni—okanye Uleqa nje Abathengi Abatsha?

Eyona ndlela ikhawulezayo yokukhulisa inzuzophinda abathengi, hayi ezintsha.

Izicwangciso ezilula zokunyaniseka ezisebenza ngokwenene:

• Thenga ezi-6 ufumane i-1 simahla (amakhadi omzimba asasebenza)

• Ukuvunywa kwegama lokuqala

• Isiselo esifanayo siyakhumbula

• Ikhowudi yeQR yophononongo lukaGoogle

Omnye umxhasi waseMelbourne ZZKNOWN usixelela:

"Ndiyekile ukuthengisa xa abantu beqala ukuzisa abo basebenza nabo."

Oko akusiyo inhlanhla-leyo yintengiso yokunyaniseka.

Isicwangciso-qhinga #5: Ngaba uyayisebenzisa imisitho njengeNtengiso okanye iNtengiso nje enye?

Iziganeko akufuneki zibe malunga nemali yanamhlanje.

Ingqondo yokuthengisa isiganeko esilumkileyo:

• Thatha abalandeli be-Instagram

• Qokelela ii-imeyile zohlaziyo lwendawo

• Hambisa iikomityi ezinophawu

• Nyusa ukubonakala okulandelayo

Amanani okwenene:

Ilori yekofu yaseSydney kwiimarike zangempelaveki:

• Ingeniso ye-Avg yemihla ngemihla: AUD $1,400

• Ukulandelela ukuthengiswa kweveki: + 22% kubalandeli abatsha

Iziganeko zondla ishishini lakho eliqhelekileyo ukuba uliphatha ngokufanelekileyo.

Isicwangciso-qhinga #6: Amaxabiso Ngaba Ukuthengisa—Ngaba Uxabisa Ukuzithemba?

Ikofu etshiphu ayakheli ukuthembela e-Australia.

Abantu balindele ukuhlawulaAUD $4.50–6.00 yeedolangokomgangatho.

Umqondiso wamaxabiso aphezulu:

• Iimbotyi ezingcono

• Izixhobo ezingcono

• Ucoceko olungcono

• incasa engcono

Ilori yekofu eyilwe kakuhle + ixabiso elithembekileyo = ixabiso eliqondwayo eliphezulu.

Iqhinga #7: Ngaba isiXhobo sakho siyayixhasa iNkonzo eKhawulezileyo?

Ukuthengisa kuyasilela ukuba inkonzo yakho iyacotha.

Ukhetho lwezixhobo oluchaphazela ukuthengisa:

• Umatshini we-espresso wamaqela amabini = imigca ekhawulezayo

• Igrinder efanelekileyo = incasa ehambelanayo

• Ukuhamba kakuhle komsebenzi = abathengi abonwabileyo

• Ijeneretha ethule = i-vibe engcono

E-ZZKNOWN, siye sabona iilori zilahlekileI-20-30% yokuthengisa okuphezulukuba nje inkonzo ayikwazanga ukuqhubeka.

Iimpazamo zokuThengisa iilori zeKofu eziqhelekileyo (Funda Kwabanye)

Impazamo #1: Ukukopa uphawu lwekhefi

Iilori zekofu zifunaukucaca, hayi ubuhle.

Impazamo #2: Ukuthumela ngaphandle kolwazi lwendawo

Ukuba abantu abanakukufumana, umxholo awunamsebenzi.

Impazamo #3: Ukungahoyi uphononongo

Iimpembelelo zophononongo zikaGoogleabathengi bokuqala kakhulu.

Impazamo #4: Ukutshintsha iindawo rhoqo

Ukuvumelana kwakha imikhwa.

Eyona nto isebenze ngcono kubathengi be-ZZKNOWN (Amava okwenyani)

Kulo lonke elaseOstreliya, abona bathengi bethu baphumeleleyo:

• Gcina2-3 amabala rhoqo ngeveki

• Sebenzisauphawu olulula olunesibindi

• Thumelauhlaziyo lwendawo rhoqo

• Tyala imali kwiizixhobo ezithembekileyo

• Phatha ukuthengisa njengesiqhelo, hayi iphulo

Omnye umthengi wasePerth uhlawule itreyila yakheIinyanga ezisi-8—kungekhona ngenxa yeentengiso, kodwa ngenxa yokuba abantu babesaziapho zifumaneka khona kanyerhoqo kusasa.

Uluhlu lwentengiso yelori yekofu (Gcina Oku)

Imibuzo Ebuzwa Rhoqo (FAQ)

Ngaba ukuthengisa ilori yekofu kuyabiza?

Hayi. Uninzi lwezicwangciso ezisebenzayo zinexabiso eliphantsi okanye simahla.

Ngaba ndifuna iintengiso ezihlawulelwayo?

Kuphela emva kokuba ugxininise ukuhambelana kwendawo.

Kude kube nini ukuthengisa kubonisa iziphumo?

Ngokuqhelekileyo iiveki ezi-2-4 ezineendawo ezihambelanayo.

Ngaba ukwenza uphawu kubaluleke ngolo hlobo?

Ewe. Ichaphazela imbonakalo yokuqala ngoko nangoko.

Ngaba i-ZZKNOWN inganceda ngophawu kunye noyilo?

Ewe. Siyila iilori zekofu kunye nokuthengisa engqondweni-isakhiwo, ukubonakala, kunye nokuhamba komsebenzi kubandakanyiwe.

Iingcamango Zokugqibela: Ukuthengisa Ayingomlingo—Yimikhwa

Eyona ntengiso yelori yekofu ayikhazimli.

Yi:

• Ukuba apho abantu bakulindele khona

• Ujongeka uthembekile

• Ukukhonza ngokukhawuleza

• Ukubonisa rhoqo

Yenza oko, kwaye ukuthengisa kuyazikhathalela.

Ukuba ucwangcisa ilori entsha yekofu okanye uphucula esele ikhona,ZZKNOWNisebenza nabathengi base-Australia ukuyila iilori ezingabonakali kakuhle-kodwathengisa ngcono.