Inā ua hoʻohana ʻoe i kekahi manawa ma Australia, ua ʻike mua ʻoe i kēia ʻoiaʻiʻo:
ʻAʻole inu wale ke kofe ma ʻaneʻi. He kūlana maʻamau.
Ua kaulana ka poʻe Australia i ke kofe—a ʻo ia ke kumu ahale kiʻi kope kope i hoʻolālā maikaʻi ʻiahiki ke holomua ma ʻaneʻi… a i ʻole hāʻule wikiwiki inā hana hewa.
I loko o nā makahiki, ua hana pili au me nā mea nona ka cafe, nā mea hoʻohana kope kope, a me nā mea kūʻai manawa mua ma waenaʻO Sydney, Melbourne, Brisbane, Perth, a me Australia āpanama oZZKNOWN. Ua ʻike au i nā kaʻa kaʻa nani i hoʻopaʻapaʻa ʻia e ʻae i ka ʻae ʻana o ka ʻaha kūkā, a me nā hoʻonohonoho maʻalahi i hoʻolālā maikaʻi ʻia i uku iā lākou iho i nā mahina.
ʻO kēia alakaʻi no ka poʻe e noʻonoʻo nui ana akaʻa kofe ma Australia—inā ʻoe e hoʻomaikaʻi ana mai kahi kaʻa, e hoʻomaka ana i kāu ʻoihana kelepona mua, a i ʻole e hoʻonui i nā hanana a me nā ʻoliʻoli.
E alakaʻi wau iā ʻoe:
ʻO ka mea i manaʻo ʻia e ka poʻe Australia mai akaʻa kofe
Pehea e pili ai ka hoʻolālā a me ka hoʻolālā i ka wikiwiki, ka maikaʻi, a me ka ʻae ʻana o ka ʻaha
He aha ka hana ma ke ao maoli (a he aha ka mea ʻole)
ʻO nā kumukūʻai, nā hewa maʻamau, a me nā hoʻonohonoho i hōʻoia ʻia
E noʻonoʻo i kēia ma ke ʻano he ʻōlelo aʻoaʻo mai kahi hoa i hele mua ma laila.
E hoʻomaka kākou me ke kiʻi nui.
Noho mau ʻo Australia ma waena o nānā mākeke kofe kūikawā kiʻekiʻe ma ka honua. Wahi a nā hōʻike ʻoihana maiIBISWorldaDeloitte:
PauʻO 90% o nā mākua Australiainu kofe mau
Nui nā mea inu espresso (keʻokeʻo paʻa, latte, ʻeleʻele lōʻihi)
ʻOi aku ka maikaʻi o nā manaʻolana ma mua o nā ʻāina ʻē aʻe
I ka manawa like:
ʻO nā hoʻolimalima kālepa he mea ʻino
Ke piʻi nei nā kumukūʻai limahana
Ua wehe nui ʻia nā ʻaha kūkāʻoihana meaʻai lawe lima
Ua hana ia huinā kaʻa kofe ʻo kekahi o nā wahi komo maikaʻi loa i ka mākeke.
ʻO kēia ka mea maʻamau ka hoʻoholo nui mua.
| Koho | Pono | Cons |
|---|---|---|
| Kafe | Kaha branding, noho | Hoʻolimalima kiʻekiʻe, hoʻonohonoho lōʻihi |
| Kaʻa Kope | Maikaʻi, mobile | Nā lako i kaupalena ʻia |
| Kope Trailer | ʻO ke kaulike maikaʻi loa | Pono ka huki ʻana |
No ka hapanui o nā mea kūʻai mai Australia, akaʻa kofepāʻani i ka meaʻono:
Hoʻonohonoho ʻoihana
Pili ka ʻaha kūkā ma nā wahi he nui
Loaʻa kahi kūpono no nā lako espresso kūpono
ʻO kēia kahi i hāʻule ai nā kaʻa kaʻa he nui.
Kofe maikaʻi
ʻO ka wikiwiki i nā manawa kiʻekiʻe
Maʻemaʻe, hōʻike ʻoihana
ʻO kahi trailer e hana ana ma nā ʻāina ʻē e hakakā pinepine ma Australia no ka mea:
ʻAʻole kūpono nā hoʻonohonoho
ʻAʻole kūpono nā ʻōnaehana mana
ʻAʻole i kikoʻī ʻia nā mīkini Espresso
Ma kaZZKNOWN, hoʻolālā kūikawā mākou meNā kūlana Australiai loko o ka noʻonoʻo—ʻaʻole maʻamau "ka honua".
ʻAʻohe pane kūpono i nā mea a pau, akā maopopo nā ʻano.
| Nui | Pono No | Nā memo |
|---|---|---|
| 6×8 ft | Nā mea hoʻohana solo | Paʻa akā hiki ke hana |
| 6×10 ft | Kaulana loa | Kaulike nui |
| 7×12 ft | Nā hanana a me nā kahua paʻahana | ʻElua baristas |
| 8×14 ft | Kiʻekiʻe leo | Pono ka hoʻolālā |
ʻO kaʻu ʻōlelo aʻo pono:
Inā ʻoe e hoʻolālā e lawelawe pono i ka espresso,6×10 ft a ʻoi aku pahakahi e maʻalahi ai ke ola.
Pane pōkole:koʻikoʻi.
Pane lōʻihi: Ua pilika wikiwiki, ka maikaʻi, ka luhi o nā limahana, a me ka ʻae ʻana o ka ʻaha.
ʻO kahi hoʻolālā pivot ʻo ia hoʻi:
Kū ka barista ma kahi kūlana nui
ʻO ka mīkini Espresso, ka mea wili, ka pahu hau waiu, a me ka paila i hiki i ka lima ke hiki
ʻAʻohe hana ʻino i ka wā wikiwiki
Ma ke kālepa kakahiaka nui o Australia, helu ʻia kēlā me kēia kekona.
Mai ka ʻike:
Hoʻolālā maikaʻi = 30-40 kekona no ke kīʻaha
Poor layout = queues, hoʻopiʻi, nalowale kūʻai
He mea kēia e mālama ai nā ʻaha kūkā a me nā mea nānā.
I ka nui o nā ʻaha kūkā o Australia:
ʻIke ʻia nā mea paʻa i hoʻopaʻa ʻia i lalo he palekana
ʻO ka liʻiliʻi o ka neʻe ʻana i ka wā o ka lawe ʻana
ʻOi aku ka maʻalahi o ka nānā ʻana
Ma kaZZKNOWN, mākou:
E hoʻoikaika i nā noho
Mālama i nā mīkini espresso a me nā mea wili
Hoʻolālā no ka huki ʻana i ke kūpaʻa
ʻAʻole pili kēia i ka hoʻokō wale nō—e pili ana i ka lōʻihi o ke ola.
E ʻoki kākou i ka walaʻau.
| Mea lako | No ke aha |
|---|---|
| mīkini espresso kalepa | Kofe maikaʻi |
| Mea wili kiʻekiʻe | Kūlike |
| Ma lalo o ka pahu hau | Ka wela waiu |
| Nā pahu wai hou a me nā ʻōpala | Nā rula o ka ʻaha kūkā |
| Holoi lima + poho | Ka mālama ola kino |
| Pūnaehana wai wela | Hoomaemae |
| Pūnaehana POS | Ka māmā holo |
Mea wili lua (decaf a i ʻole kumu hoʻokahi)
Helu hoʻokuʻu i lalo
Papa papa kuhikuhi LED
Kāpena a pale paha no ka pale ʻana i ka lā
ʻO ka mana kekahi o nā kumuhana i hoʻomaopopo ʻole ʻia.
15A / 20A mana mana(ka nui o nā ʻaha kūkā a me nā paena)
Mea hana hana(nā hanana, nā wahi mamao)
Pono pinepine nā mīkini espresso Australia:
Volta paʻa
Amperage lawa
Pale RCD kūpono
Hoʻolālā mākou i nā kaʻa kaʻamaZZKNOWNe hoohalikeNā kūlana uila o Australia, ka mea e pale aku i ka eha (a pipiʻi) hou aku ma hope.
ʻAʻole e kali lōʻihi ka poʻe Australia - ʻoi aku ka nui o nā kakahiaka pule.
Nā hola kiʻekiʻe: ma lalo45 kekona no ke kīʻaha
Nā hanana: paʻa ma luna o ka paʻakikī
ʻO nā mea hoʻohana lanakila pinepine:
E hoʻomaʻamaʻa i nā menus i ka wā wikiwiki
Nā kaʻina hana ma mua o ka mahu
E hoʻohana i nā pahu hau waiu kūpono
Hoʻokahi mea lawelawe ʻo Melbourne i hana mākou me ka hōʻemi ʻana o ka manawa lawelawe ma32%ma hope o ka hoʻolālā ʻana wale nō.
He ʻokoʻa kēia ma ka mokuʻāina a me ka ʻaha kūkā, akā aia nā ʻano.
Nānā ʻaha kūkā
ʻAe ʻia ka wai a me ka ʻōpala
Mea kinai ahi & mea pale
I kekahi manawa he lumi kuke komisina
Manaʻo kī:
E hoʻolālā i kāu trailerno ka hoʻokō mua, branding second.
E noʻonoʻo kākou.
ʻO ka hoʻonohonoho pae komo: AUD $25,000–$35,000
Mea kiʻi kiʻi espresso piha: AUD $40,000–$70,000
ʻO ka hoʻihoʻi ʻana i ka hoʻopukapuka e hilinaʻi nui ʻia ma:
Wahi
Nā hola hana
Ka māmā a me ka pono
Nui nā mea hoʻohana i haki i loko6–12 mahina.
He mea hoʻohana Brisbane:
6×10 ft trailer
Papa kuhikuhi maʻalahi
Paena lā pule
Ka hopena:
Ua haki i loko o 7 mahina
Hoʻonui ʻia i nā hanana i loko o hoʻokahi makahiki
ʻO kahi trailer nani i hoʻolālā ʻia:
Liʻiliʻi loa
Ke kaʻina hana maikaʻi ʻole
ʻO ka mīkini espresso ʻaʻohe mana
Ka hopena:
Nā laina lōʻihi
Nā hoʻopiʻi kūʻai
Kūʻai hou ʻia
ʻAʻole ninini kofe i ka nānā ʻana—ʻo ka hoʻolālā ke hana.
Hana nā mea kūʻai meZZKNOWNno ka mea:
Hoʻomaopopo mākou i nā kūlana kofe Australia
Hoʻolālā mākou no ke kaʻina hana, ʻaʻole wale ka helehelena
Hāʻawi mākou i nā hoʻolālā 2D/3D ma mua o ka hana ʻana
Hana mākou no ka ʻaha kūkā a me nā pono mana
ʻAʻole mākou kūʻai aku i nā huakaʻi "kopi-paʻi".
ʻAe ka hapa nui o nā ʻaha kūkā, akā ʻokoʻa nā lula—e nānā mau ma ka ʻāina.
Pono kekahi mau ʻaha kūkā, ʻaʻole makemake kekahi.
ʻAe, me kahi hoʻolālā maikaʻi a me ka papa kuhikuhi.
No ka maikaʻi a me ka leo espresso—ʻoiaʻiʻo.
ʻO ka maʻamau30-60 mau lā hanama hope o ka hōʻoia ʻana o ka hoʻolālā.
Inā mālama ʻoe i:
Kofe maikaʻi
Haʻahaʻa hoʻomaka pilikia
Nā wahi hikiwawe
Akaʻa kofe ma Australiaʻo ia kekahi o nā ala akamai loa e komo ai i kaʻoihana kope—inā i hoʻolālā maikaʻi ʻia mai ka lā hoʻokahi.
A ma laila ka mea nui o ka ʻike.