ʻO nā manaʻo hōʻailona kaʻa kofe e hoʻokipa i nā mea kūʻai aku (He aha ka hana maoli ma Australia)

Inā ua hoʻopaʻa ʻoe i kāu kaʻa kofe ma ka ʻaoʻao o kekahi a noʻonoʻono ke aha ka lōʻihi o kā lākou laina ma mua o kāu, nou keia 'atikala.

No ka mea, eia ka ʻoiaʻiʻo ʻoluʻolu ʻaʻole e ʻōlelo nui ka poʻe:

Ma Australia,Loaʻa ka maikaʻi o ka kofe iā ʻoe i ka pāʻani - lanakila ka branding iā ʻoe i nā mea kūʻai.

Ua hana au me ka nui o nā mea nona kaʻa kofe ma NSW, VIC, QLD, a me WA ma oZZKNOWN, a ua ʻike au i ka hana hou ʻana o kēia ʻano. ʻElua kaʻa kaʻa. Nā mīkini like. Piʻi like. Nā kumukūʻai like. Nā hopena ʻokoʻa loa.

ʻO ka ʻokoʻa?
Ka hōʻailona ʻana.

ʻAʻole "hōʻailona ʻoihana nui." ʻAʻole nā ​​ʻoihana pipiʻi. Akāmaopopo, poina, hoailona kanakaʻo ia ka mea e kū ai ka poʻe, ʻakaʻaka, a hoʻi mai i ka lā ʻapōpō.

Ua kākau ʻia kēia alakaʻi e like me kaʻu e wehewehe ai i kahi hoaaloha e kokoke ana e hoʻolilo i ke kālā maoli ma ke kaʻa kofe a makemake ʻole e hoʻopau. E uhi mākou i nā mea e hana maoli ana ma ka mākeke Australia, he aha ka mea ʻaʻole, a pehea e hōʻailona ai i kāu kaʻa kofe ma ke ʻano e huki ai i nā mea kūʻai aku me ka ʻole o ka manaʻo hoʻopunipuni a hoʻāʻo ikaika.

He aha ka manaʻo o ka "Coffee Truck Branding"?

Nīnau: ʻAʻole anei he hōʻailona a me ke kala wale nō ka branding?

ʻAʻole kokoke.

ʻO kāubrand kalaka kopeʻo ia ka huina o nā mea a ka mea kūʻai aku i ʻike ma mua, i ka wā, a ma hope o ke kūʻai ʻana i kofe mai iā ʻoe.

Aia kēia me:

• Pehea ke ʻano o kāu kaʻa mai 20 mau mika ka mamao

• Pehea ka maʻalahi o ka hoʻomaopopo ʻana i kāu mea e kūʻai aku ai

• Pehea ʻoe e kamaʻilio ai me nā mea kūʻai aku

• Pehea kou mau kīʻaha i ko lākou mau lima

• Pehea lākou e wehewehe ai iā ʻoe i kahi hoaaloha ma hope

Ma Australia, ʻaʻole kūʻai wale ka poʻe i ka kofe.
Kūʻai lākouvibe, hilinaʻi, a kamaʻāina.

No ke aha i ʻoi aku ka nui o ka branding ma mua o ka wā ma mua o nā kaʻa kofe ma Australia

Nīnau: ʻAʻole hiki i ke kofe maikaʻi ke ʻōlelo nona iho?

Ma ke kumumanaʻo, ʻae. Ma ka hana, aole.

Aia ʻo Australia:

• Nā kūlana kofe papa honua

• Nā mea kūʻai i hoʻonaʻauao

• ʻO kahi kaʻa kofe ma kahi kokoke i kēlā me kēia kihi ma nā mākeke a me nā hanana

Wahi a IBISWorld, ʻoi aku ka nui o ka mākeke kofe a me ka hale kūʻai meaʻai o AustraliaAUD 12 biliona i kēlā me kēia makahiki, me ka hoʻokūkū ikaika ma ka pae kūloko. Manaʻo nui nā mea hoʻohana kelepona i kēia kaomi.

ʻO ka branding ka mea e hoʻoholo ai nā mea kūʻaiʻo wai e hoʻāʻo muai ka manawa:

• Ke holo wikiwiki nei lākou

• ʻAʻole lākou i ʻike iā ʻoe

• ʻIke lākou i ʻekolu mau kaʻa kūʻai kope

Inā ʻaʻole ʻoe e ʻike maopopo a hilinaʻi, paʻa nā kānaka i ke kaʻa e hana.

ʻO ke kānāwai mua o ka hōʻailona ʻana i ke kaʻa kofe: e hoʻomaopopo koke

Nīnau: He aha ka mea e ʻike ai i loko o 3 kekona o ka ʻike ʻana i kaʻu kaʻa?

Ilokoʻekolu kekona, pono e ike ka malihini:

1. Kūʻai ʻoe i ke kofe

2. He aha ke ʻano o ka ʻike kofe āu e hāʻawi ai

3. Manaʻo ʻoe "ʻo kā lākou ʻano"

ʻAʻole kēia ka manawa no ke akamai.

ʻO ka hewa maʻamau a mākou e ʻike ai ma ZZKNOWN

• Nā inoa ʻokoʻa

• Nā hoʻolālā minimalist e hūnā i ka papa kuhikuhi

• ʻAʻohe moʻolelo hōʻailona ʻike ʻia

Inā pono nā kānakakuhi, ua nalowale ʻoe iā lākou.

Kapa inoa i kāu kaʻa kofe: He aha ka hana ma Australia?

Nīnau: Pono anei kaʻu inoa kaʻa kofe ma ke akamai a wehewehe paha?

ʻO nā inoa maikaʻi loa e hana maʻamauʻelua, akā inā pono ʻoe e koho—e wehewehe.

ʻO nā ʻano inoa inoa kalaka kofe Australian ikaika

• Maʻalahi ka haʻi ʻana

• Maʻalahi e hoʻomanaʻo

• He leo maikaʻi, ʻaʻole hui

• Manaʻo kūloko, ʻaʻole maʻamau

Nā Laʻana (Patterns, Not Endorsements)

• “Kopi Kope Kakahiaka”

• “Wattle Brew”

• “Kofe Paʻa Paʻa ʻelua”

• “Espresso hoʻomaka mua”

He aha ka hana ma ʻaneʻi:

• Kuhikuhi kope

• ʻŌlelo kanaka a maʻamau paha

• ʻAʻohe hoʻomaʻamaʻa spelling

ʻO kāu hoʻolālā kaʻa: No ke aha ʻaʻole lawa ka "Instagrammable".

Nīnau: Pono anei au e noʻonoʻo nui i ka hoʻolālā?

ʻAe—akā ʻaʻole ma ke ʻano o Instagram e haʻi aku ai iā ʻoe.

ʻO kahi kaʻa Instagrammable ʻaʻole i kamaʻilio maopopo pinepineemi pono, aole oi.

He aha ka mea nui i ka hoʻolālā Truck

Ua ʻike mākou i nā mea nona ka hoʻolilo ʻana iā AUD 5,000+ ma nā ʻōwili i ʻike maikaʻi ʻia ma ka pūnaewele-akā huikau nā mea kūʻai i ke ola maoli.

ʻO ka Psychology kala: He aha ka hana no nā kaʻa kofe ma Australia?

Nīnau: Pili maoli nā kala i ke kūʻai aku?

ʻAʻole lākou e kūʻai aku i ke kofe maikaʻi ʻole - akā ʻo lākouhanapili i nā manaʻo mua.

Nā kuhikuhina kala lanakila maʻamau

• Nā leo honua (ʻeleʻele, beige, ʻoliva)

• ʻeleʻele ʻeleʻele me nā leo pumehana

• ʻO ka ʻaila + ʻano lāʻau

• ʻO nā pastel palupalu (no nā hōʻailona e pili ana i ka nohona)

He aha e mālama ai

• Nā waihoʻoluʻu neon (hiki ke manaʻo haʻahaʻa)

• Nui loa nā kala

• kikokikona ʻokoʻa haʻahaʻa

Hoʻopili nā mea kūʻai mai Australia:

• Pumehana, kala maolime ka maikaʻi

• Maʻemaʻe maʻalahime ka hilinai

Hoʻolālā Logo: Simple Beats Fancy (I kēlā me kēia manawa)

Nīnau: Pono au e hoʻokomo i kahi logo ʻoihana?

ʻAe—akā, ʻoi aku ka ʻoi aku o ka maopopo ma mua o ka noʻonoʻo.

Pono ka logo kaʻa kofe maikaʻi:

• Hiki ke heluhelu ʻia mai ka 10-15 mika

• Hana i ka ʻeleʻele a me ke keʻokeʻo

• E nānā maikaʻi i nā kīʻaha, nā ʻaʻahu, a me nā ʻoihana pūnaewele

Inā maikaʻi wale ia ma kahi hoʻohenehene pūnaewele, ʻaʻole ia e hana i kāna hana.

ʻO ka mana o kāu papa papa kuhikuhi (ʻike pinepine ʻole ʻia)

Nīnau: Pili maoli anei ka hoʻolālā papa ʻaina i ke kūʻai aku?

ʻOi aku ma mua o ka nui o ka poʻe i ʻike.

He papa kuhikuhi maopopo:

• Hoʻoikaika i ka lawelawe

• Hoʻemi i ka hopohopo o ka mea kūʻai aku

• Hoʻonui i nā kūʻai hoʻohui

ʻO nā hana maikaʻi loa a mākou e ʻike nei i ka hana

• E kaupalena i nā koho (mai papa inoa i nā mea a pau)

• E hōʻike i nā mea kūʻai maikaʻi loa

• E hoʻohana i ka ʻōlelo maʻalahi

• Hōʻike maopopo i nā kumukūʻai

Ma nā mākeke paʻahana Australia, mahalo nā mea kūʻaika manao hooholo.

ʻO kāu mau kīʻaha e hele wāwae ana i nā Billboards

Nīnau: He kūpono ke kumukūʻai o nā kīʻaha branded?

ʻOiaʻiʻo.

E noʻonoʻo i kēia:

• Hoʻopaʻa nā mea kūʻai i kāu kīʻaha no 5-15 mau minuke

• ʻIke kekahi poʻe

• Lawe ʻia nā kiʻi

He aha kāu e kau ai i kāu mau kīʻaha

• ʻO kāu hōʻailona

• Kou inoa (akaka)

• Koho: Instagram lima

ʻO kēia kekahi o nā hoʻopukapuka hōʻailona ROI kiʻekiʻe loa no nā kaʻa kofe.

Pehea e hana ai nā limahana (ʻoiai inā ʻo ʻoe wale nō) i ka Brand

Nīnau: ʻAʻole ʻike wale ka branding?

ʻAʻole i ka kofe.

Ma Australia,pehealawelawe 'oe i na mea e like me ka nuiahalawelawe oe.

Aia nā hōʻailona hōʻailona:

• ʻAno aloha

• Leo o ka leo

• Ka māmā holo

• Kūlike

He "Kakahiaka! He aha kaʻu e loaʻa ai iā ʻoe?" hele lōʻihi.

Moʻolelo: Manaʻo nā mea kūʻai aku i kaʻu moʻolelo?

Nīnau: Manaʻo maoli kekahi i ke kumu i hoʻomaka ai kaʻu kaʻa kofe?

ʻAe—inā mālama ʻoe i ke kanaka.

ʻAʻole:

"ʻO kā mākou misionari e wehewehe hou i nā ʻike kope kope."

Akā:

"Ua hoʻomaka wau i kēia kaʻa no ka mea makemake wau i ka kofe maikaʻi ma kahi o kaʻu kahua hana."

He mea pili ia. ʻO Australia kēlā.

Moʻolelo kūleʻa o ka branding maoli (Australia)

Perth – Kaʻa Kope Wahi Hana

• inoa maʻalahi

• ʻeleʻele trailer

• E hoʻomaʻemaʻe i ka "Kofe Nui. ʻAʻohe pilikia." leka uila

• Hoalohaloha, lawelawe wikiwiki

Ka hopena:

• lehulehu o ka pule pule mau

• ʻŌlelo-waha ikaika

• ʻO ka hoʻolimalima kūʻai liʻiliʻi

No ke aha i hana ai:

Ua kūlike ka brand i ka manaʻo o ka mea kūʻai.

ʻAʻole hōʻailona ʻoiaʻiʻo (Maoli nō hoʻi)

NSW – Manaʻo ʻOi ʻO ke ʻano

• Ka inoa kaulana

• Pepa paʻakikī e heluhelu

• ʻAʻohe papa kuhikuhi ʻike ʻia

• Ka leo kūlike ʻole

Ka hopena:

• Ua mahalo nā kānaka i ka nānā

• Kakaikahi ka poe kuai hou

Haʻawina:

ʻO ka hōʻailona maikaʻi ʻana akā ʻaʻole kamaʻilio me ka maopopo ʻaʻole ia e hoʻohuli.

Pehea e kōkua ai ʻo ZZKNOWN i ka hōʻailona ʻana i ke kaʻa kofe mai ka lā mua

Ma kaZZKNOWN, ʻaʻole mākou e kūkulu wale i nā kaʻa kofe—kōkua mākou i nā mea nona ka noʻonoʻo:

• ʻO ke kaʻina hana a me ka hoʻopaʻa inoa pū ʻana

• Kahi e ʻike ʻia ai nā logo

• Pehea e kākoʻo ai ka hoʻolālā i ka wikiwiki a me ka loaʻa kālā

No ka mea, ʻaʻole hoʻonani ka branding.
He ʻāpana ia o ka ʻoihana ʻoihana.

Ka papa inoa hōʻailona hōʻailona kofe wikiwiki

Ma mua o kou hoʻopau ʻana i kāu hoʻonohonoho, e nīnau iā ʻoe iho:

• Hiki i nā kānaka ke haʻi koke aku ke kūʻai aku nei au i ka kofe?

• He maʻalahi ka haʻi ʻana i koʻu inoa?

• Hiki ke heluhelu ʻia kaʻu papa kuhikuhi i ka lā?

• He maʻemaʻe a hilinaʻi paha koʻu kaʻa?

• E hoʻomanaʻo mai paha kekahi iaʻu i ka lā ʻapōpō?

Inā pane ʻoe "ʻaʻole" i kekahi o kēia mau mea - e hoʻoponopono mua i kēlā.

Nā nīnau i nīnau pinepine ʻia (FAQ)

Pono au i kahi hōʻailona kūʻokoʻa e kūleʻa ai?
Pono ʻoe i kahimaopopoʻoi aʻe ma mua o kahi mea kūʻokoʻa.

ʻOi aku ka maikaʻi o ka hōʻailona minimalist?
Inā hiki ke heluhelu ʻia a maopopo.

Pono au e kope i nā kaʻa kofe kūleʻa?
E aʻo iā lākou, ʻae. E kope makapō, ʻaʻole.

ʻEhia kaʻu kālā e pono ai no ka hoʻopaʻa inoa ʻana?
ʻO ka maʻamau 5-10% o kāu pūlāwai hoʻonohonoho.

Hiki iaʻu ke hōʻailona hou ma hope?
ʻAe—akā, ʻoi aku ka maikaʻi o ka loaʻa koke ʻana.

Nā Manaʻo Hope: ʻO ka branding ke ʻano o kou koho ʻana

Eia ka mea lawe pono:

ʻAʻole koho ka poʻe Australia i nā kaʻa kofe me ke kūpono.
Koho lākou i ka meamanaʻo pono.

ʻO ka branding ke ʻano o ka hana ʻana o kēlā manaʻo - ma mua o ka inu mua ʻana.

Inā ʻoe e mālama i ka branding ma ke ʻano he mea hana ʻoihana, ʻaʻole wale ka hoʻonaninani, e uku ʻo ia iā ʻoe i kēlā me kēia lā kālepa.