Hoʻolālā Kūʻai Kūʻai Kaʻa Kofe e hana maoli ana (Mai alanui Aussie maoli)

Inā ua kau ʻoe i kāu kaʻa kofe i ka puka ʻana o ka lā, puhi i ka mīkini espresso, a noʻonoʻo“No ke aha ka lōʻihi ʻole o kēia laina?”—ʻaʻole ʻoe hoʻokahi.

Ua kamaʻilio au me ka nui o nā mea nona kaʻa kofe Australia i nā makahiki i halaZZKNOWN, mai nā mea hoʻohana alahele ʻo Melbourne i nā mea kūʻai hanana hanana kūloko o NSW. ʻO ka ʻokoʻa ma waena o nā kaʻa kaʻapaioa me nā kaʻa kaʻa kēlāpaʻi kālāʻaneʻane ʻaʻole e iho i ka maikaʻi kope wale nō.

E iho mai ana ikūʻai kaʻa kofe e hana maoli i ka honua maoli-ʻaʻole ka manaʻo, ʻaʻole Instagram gurus, ʻaʻole "hoʻouna wale i nā mea hou aku".

Hoʻopau kēia alakaʻi i nā mea a pau, i kēlā me kēia pae, ma ka ʻōlelo Pelekania.

No ke aha i ʻokoʻa ai ke kūʻai aku ʻana o ka ʻeke kaʻa mai ka hale kūʻai Café?

Ma mua o ko mākou kamaʻilio ʻana i nā ʻōkuhi, e hoʻomaʻemaʻe mākou i kēia.

ʻAʻole kahi kaʻa kofe he cafe ma nā huila.

He aha ke kumu kūʻai kūʻai kaʻa kofe?

• ʻO ʻoeneʻe i nā wahi

• ʻO nā mea kūʻai pinepinemai hoʻolālāe kipa aku ia oe

• ʻO nā hoʻoholo kūʻaiwikiwiki a me ka manaʻo

• ʻOi aku ka nui o ka ʻike ma mua o nā alakaʻi hōʻailona

• ʻOi aku ka wikiwiki o ka ʻōlelo o ka waha ma mua o nā hoʻolaha

Ma Australia, ʻo ka moʻomeheu kofekoʻikoʻi. Manaʻo ka poʻe i ka maikaʻi - akā ʻike lākou iā ʻoe maike ana, honi, a i ʻoleka lohe ana nou, ʻaʻole ma Googling "ʻoi loa ka latte kokoke iaʻu".

Hoʻololi kēlā i nā mea a pau.

He aha ka mea e kūleʻa ai kahi kaʻa kofe ma Australia?

Mai ka ʻikepili kūʻai maoli i kaʻana like me nā mea kūʻai aku ZZKNOWN, loaʻa nā kaʻa waiwaiʻekolu mau mea i kelepona ʻia:

1. ʻIke ʻia– ʻike koke nā kānaka iā ʻoe

2. hilinai- manaʻo ka poʻe i ke kūʻai ʻana mai iā ʻoe

3. Hiki hou– hoʻomanaʻo ka poʻe i kahi e loaʻa hou ai iā ʻoe

Kākoʻo ke kālepa i nā mea ʻekolu.

Hoʻolālā #1: Ke kaʻa nei ʻoe i kahi o kāu mau mea kūʻai aku?

ʻIke maopopo kēia - akā ʻo ia ka hewa #1 a mākou e ʻike ai.

ʻO ka hewa:

"Ua loaʻa iaʻu kahi wahi maʻalahi."

ʻO ka neʻe akamai:

"Ua loaʻa iaʻu kahi wahi mekaʻa maʻamau.”

Nā wahi hana kiʻekiʻe ma Australia:

• Nā kahua kaʻaahi (6:30–9:00 AM)

• Nā ʻāpana ʻoihana (kūʻai = nā mea kūʻai caffeine kūpaʻa)

• Nā wahi hoʻokuʻu kula (wikiwiki makua)

• Nā mākeke hopena pule me nā mea kūʻai hou aku

• Nā hui haʻuki a me nā kahakai heʻe nalu (ke gula kau)

Ka hihia maoli:
Ua neʻe ka mea nona ka hale kaʻa kofe Brisbane200 mika kokoke aku i kahi puka ala wāwaea hoʻonui i nā kūʻai i kēlā me kēia lā e38%—ka papa kuhikuhi hookahi, na kumukuai hookahi.

Hoʻolālā #2: Ke kūʻai aku nei kāu kaʻa i ka kofe me ka ʻōlelo ʻole?

Hoʻoholo ka poʻe inā e kūma lalo o 3 kekona.

He aha ka hana me ka ʻike maka (ma muli o nā hoʻololi maoli):

• Hoʻomaʻemaʻe i ka puka makani lawelawe (ʻaʻohe koho i kahi e kauoha ai)

• Papa kuhikuhi nui hiki ke heluhelu ʻia (3–5 mau mea inu hero)

• ʻO ke kukui mahana (ʻoi aku ke kakahiaka)

• Paʻi kala like ʻole (ʻaʻole "ʻeleʻele nā mea āpau")

He aha ka mea ʻole:

• Nā papa kuhikuhi nui

• Nā papa liʻiliʻi me ke kākau ʻinoʻino

• ʻAʻole hiki ke heluhelu ʻia nā logo mai 10 mau mika ka mamao

Ma kaZZKNOWN, hoʻolālā mākou i nā kaʻa kofe no laila keʻO ke kaʻa ponoʻī e hana i ka hapalua o ke kālepa.

Hoʻolālā #3: Pono ʻoe ma ka Media Social—a i ʻole ʻoi aku paha ia?

Pane pōkole:ʻae, ʻaʻole naʻe e like me kou manaʻo.

ʻAʻole pono ʻoe e lilo i mea hana maʻiʻo. Pono ʻoehiki ke loaa.

Nā papahana e hana maoli ana no nā kaʻa kofe Aussie:

ʻO nā pou wale nō e hoʻololi mau ana:

• "Aia mākou i kēia lā" wahi memo

• Nā wikiō hoʻomākaukau ma hope o nā hiʻohiʻona

• Nā pane o ka mea kūʻai aku (ʻaʻole nā mea hoʻoikaika)

• Nā hōʻailona i kūʻai ʻia (nā hana liʻiliʻi)

Lae ʻikepili:
Wahi a ka ʻikepili kūʻai kūloko o Meta,Loaʻa nā pou i kau inoa ʻia ma kahi o 79% kiʻekiʻeno nā ʻoihana meaʻai kūloko.

Hoʻolālā #4: Ke kūkulu nei ʻoe i kahi hahai kūloko—a i ʻole ʻimi wale i nā mea kūʻai aku hou?

ʻO ke ala wikiwiki loa e ulu ai ka waiwaimea kūʻai hou aku, aole na mea hou.

Nā hoʻolālā kūpaʻa maʻalahi e hana maoli ana:

• E kūʻai i 6 me 1 manuahi (e hana mau ana nā kāleka kino)

• ʻIke inoa mua

• Hoʻomanaʻo ʻia ka inu like

• QR code no nā loiloi Google

Ua haʻi mai kekahi mea kūʻai aku ʻo Melbourne ZZKNOWN iā mākou:

"Ua ho'ōki au i ka hoʻolaha ʻana i ka wā i hoʻomaka ai ka poʻe e lawe mai i kā lākou mau hoa hana."

ʻAʻole ia he laki—ʻo ia ke kūʻai kūʻai pono.

Strategy #5: Ke hoʻohana nei ʻoe i nā hanana e like me ke kūʻai aku a i ʻole kūʻai hoʻokahi wale nō?

ʻAʻole pono nā hanana e pili ana i ke kālā o kēia lā.

Noʻonoʻo noʻonoʻo kūʻai hanana hanana akamai:

• Hopu i nā mea hahai Instagram

• E hōʻiliʻili i nā leka uila no ka hoʻonui ʻana i ka wahi

• E hāʻawi i nā kīʻaha lama

• E paipai i ka helehelena aʻe

Helu maoli:

He kaʻa kofe Sydney ma nā mākeke hopena pule:

• Loaʻa ma waena o kēlā me kēia lā: AUD $1,400

• Ke kūʻai aku nei i nā lā pule: + 22% mai nā mea hahai hou

Hānai nā hanana i kāu ʻoihana maʻamau inā mālama pono ʻoe iā lākou.

Hoʻolālā #6: ʻO ke kūʻai ʻana ke kumu kūʻai—ke kumu kūʻai nei ʻoe no ka hilinaʻi?

ʻAʻole kūkulu ka kofe maʻalahi i ka hilinaʻi ma Australia.

Manaʻo nā kānaka e ukuAUD $4.50–$6.00no ka maikaʻi.

He aha ke kumu kūʻai kiʻekiʻe hōʻailona:

• ʻOi aku ka maikaʻi o nā pīni

• ʻOi aku ka maikaʻi

• ʻOi aku ka maʻemaʻe

• ʻOi aku ka ʻono

ʻO kahi kaʻa kofe i hoʻolālā maikaʻi ʻia + kumu kūʻai hilinaʻi = waiwai ʻike kiʻekiʻe.

Hoʻolālā #7: Ke kākoʻo nei kāu mau lako i ka lawelawe wikiwiki?

ʻAʻole hiki ke kūʻai aku inā lohi kāu lawelawe.

Nā koho lako e pili ana i ke kūʻai aku:

• Mīkini espresso ʻelua-hui = nā queues wikiwiki

• ʻO ka wili kūpono = ʻono kūlike

• ʻO ke kaʻina hana maikaʻi = nā mea kūʻai hauʻoli

• Mea hoʻoheheʻe mālie = ʻoi aku ka maikaʻi

Ma ZZKNOWN, ua ʻike mākou ua nalowale nā kaʻa20–30% kūʻai kiʻekiʻeno ka mea ʻaʻole hiki i ka lawelawe ke hoʻomau.

Nā hewa kūʻai kaʻa kofe maʻamau (E aʻo mai nā poʻe ʻē aʻe)

Kuhihewa #1: Ke kope ʻana i ka branding cafe

Pono nā kaʻa kofeakaka, aole nani.

Kuhihewa #2: Ke kau ʻana me ka ʻike ʻole o ka wahi

Inā ʻaʻole hiki i nā kānaka ke loaʻa iā ʻoe, ʻaʻole pono ka ʻike.

Kuhihewa #3: Ka nānā ʻole ʻana i nā loiloi

Hoʻoikaika nā loiloi Googlenui nā mea kūʻai manawa mua.

Kuhihewa #4: Hoʻololi pinepine i nā wahi

Hoʻokumu ke kūpaʻa i nā maʻamau.

He aha ka mea i hana maikaʻi loa no nā mea kūʻai aku ZZKNOWN (Ka ʻike maoli)

A puni ʻo Australia, kā mākou mea kūʻai lanakila loa:

• E mālama2-3 mau wahi maʻamau i kēlā me kēia pule

• Hoʻohanahōʻailona wiwo ʻole maʻalahi

• Posthoʻonui mau wahi

• Hoʻokomo i lokolako pono

• E mālama i ke kālepa ma ke ʻano he maʻamau, ʻaʻole he hoʻolaha

Ua uku aku kekahi mea kūʻai mai Perth i kā lākou trailer8 mahina-ʻaʻole ma muli o nā hoʻolaha, akā no ka mea ua ʻike nā kānakapololei kahi e loaʻa ai iā lākoui kēlā me kēia kakahiaka.

Ka papa inoa hoʻopaʻa ʻana o ke kaʻa kofe (Save This)

Nā nīnau i nīnau pinepine ʻia (FAQ)

He pipiʻi anei ke kūʻai aku ʻana i ke kaʻa kofe?

ʻAʻole. ʻO ka hapa nui o nā hoʻolālā kūpono he haʻahaʻa a manuahi paha.

Pono au i nā hoʻolaha uku?

Ma hope wale nō o kou hoʻopaʻa ʻana i ke ʻano o ka wahi.

Pehea ka lōʻihi a hiki i ke kūʻai aku ʻana i nā hopena?

ʻO ka maʻamau he 2-4 mau pule me nā wahi kūlike.

He mea nui anei ka branding?

ʻAe. Hoʻopili koke ia i nā manaʻo mua.

Hiki iā ZZKNOWN ke kōkua me ka hōʻailona a me ka hoʻolālā?

ʻAe. Hoʻolālā mākou i nā kaʻa kofe me ke kūʻai ʻana i ka noʻonoʻo - hoʻonohonoho, ʻike ʻia, a me ke kahe hana.

Nā Manaʻo Hope loa: ʻAʻole ʻo ka ʻoihana kūʻai aku he kilokilo—he mau maʻamau

ʻO ka kūʻai kaʻa kaʻa kofe maikaʻi loa ʻaʻole uila.

ʻO ia:

• Aia ma kahi e manaʻo ai nā kānaka iā ʻoe

• Ke nana pono

• Ke lawelawe wikiwiki nei

• Hōʻike mau ʻia

E hana i kēlā, a mālama ke kālepa iā ia iho.

Inā ʻoe e hoʻolālā nei i kahi kaʻa kofe hou a hoʻomaikaʻi paha i kahi kaʻa kofe hou,ZZKNOWNhana pū me nā mea kūʻai mai Australia e hoʻolālā i nā kaʻa ʻaʻole maikaʻi wale nō ke nānā aku—akākuai maikai aku.