Uburyo bwo gukemura amafaranga na elegitoronike muri trailer yibiribwa

Gucunga kwishyura neza ni ngombwa kubiryo byibiribwa, aho umuvuduko, ukuri, numutekano bigira ingaruka muburyo butaziguye kandi inyungu. Duhereye ku mbaraga zamafaranga yo kwishyura, iki gitabo gikubiyemo ingamba zifatika zo kunoza inzira yo kwishyura, kugabanya amakosa, no kurinda amafaranga yawe.

1. Hitamo ubwishyu bukwiye

Impirimbanyi Iroroshye kandi ikiguzi utanga uburyo bwo kwishyura bukunzwe:

Amafaranga yishyurwa

• Ibyiza: Nta amafaranga yo gucuruza, gukemura ako kanya.

• Ibibi: ingaruka z'umutekano, gutunganya buhoro.

Kwishura elegitoroniki

• Inguzanyo / Ikarita yo kubikuza: Koresha sisitemu yoroshye ya poptem nka kare cyangwa clover.

• Mobile Mobile: Emera umushahara wa Apple, Google Wallet, na QR code.

• Kumurongo Pre-Tesct: Ibibuga byurubuga cyangwa uber arya kuri pickup.

Kuvanga neza kuri 2024:

• 60% ya digitale, 40% amafaranga (biratandukanye nuburyo na demografiya yabakiriya).

2. Shora muri sisitemu ya mobile igana kuri mobile

Sisitemu ya poste ya poste niyo miyoboro yo gutunganya neza. Ibiranga ibyingenzi byo gushyira imbere:

Kwiga Ikibazo: Umuyoboro wa kawa ukoresheje kare wabonye 25% mubibazo nyuma yo gutunga "buto yihuse" buto (15%, 20%).

3. Mwemerera amafaranga yawe

Mugabanye ubujura no gutakaza hamwe nuburyo bwo gukemura ibibazo:

Inama zo kubika amafaranga

• Koresha igitonyanga gifite umutekano: shyiramo umutekano wimyenda hamwe nigihe-cyo gutinza.

• Kubitsa bisanzwe: Ntuzigere usiga amafaranga ijoro ryose; kubitsa buri munsi.

• Ireremba gato: Komeza munsi ya $ 50 mubitabo kugirango uhindure.

Ingamba zo kurwanya uburiganya

• Kumenyekanisha impimbano: Guhugura abakozi kugenzura fagitire hamwe na UV.

• Gucamo ibice: Shinga abakozi batandukanye kugirango bakemure amafaranga n'amabwiriza.

4. Hindura umuvuduko wo gucuruza

Umurongo utinda utwara abakiriya kure. Kwihutisha kwishyura hamwe nibi Hack:

• Mbere-gushiraho menu buto: Porogaramu Pop Portcuts kugirango igabanye ibintu byinshi.

• Mubiri Mugaragaza: Reka abakiriya babona / kanda amakarita yabo mugihe witegura.

• QR code itumiza: Shyira kode kumeza yo kwigana.

Urugero: Trailer ya Taco yagabanije igihe cyo gucuruza kuva kuri 2,5 kugeza ku minota 1.2 muguhindura kuri tap-to-wenyine mugihe cyamasaha yihuta.

5. Gucunga amafaranga yo kwishyura

Amafaranga yo gucuruza arashobora kurya mu nyungu. Gabanya ibiciro:

• Ibipimo ngenderwaho: Ubucuruzi-bwinshi bushobora kugabanya amafaranga (E.G., 2.3% → 1.8%).

• Gahunda zitobora: Amafaranga arenga kubakiriya (aho amategeko yemewe) afite ikarita ya 3%.

• Gutunganya Icyiciro: shiramo gutunganya-impinga kugirango wirinde amafaranga yigihe.

Icyitonderwa: Reba amategeko yibanze-Surcharges itemewe muri Conneccut, Colorado, na Massachusetts.

6. Kwishura byuzuye buri munsi

Irinde kunyuranya na gahunda yo gufunga cyane:

1. Kubara amafaranga: Gereranya igitabo kuri pop raporo.

2. Gukwirakwiza Inama: Koresha porogaramu nkinzu yo mu rugo kugeza mu buryo bwikora.

3. Inzira yubugenzuzi: Kubika inyemezabuguzi mumyaka 3+ (Ibisabwa Mrs).

Igikoresho: Ibitabo Byihuse Kwifashisha byinjira / ukurikirana.

7. Tegura ibyihutirwa

• Imbaraga zisubira inyuma: Koresha bateri yimukanwa (urugero, jackery) kugirango wiruka.

• Uburyo bwa Offline: Menya neza ko POS ikora idafite interineti.

• Ibihembo bitagira amahirwe: Kohereza ibimenyetso nkikarita gusa mugihe cyo guhagarika amashanyarazi. "

8. Hugura ikipe yawe

• Porotokole yo kwishyura: Gukina ibintu (E.g., amakarita yanze, amafaranga yo kubura).

• Imyitozo yumutekano: Kwigisha abakozi kubona ibikoresho byo gusimbuka cyangwa uburiganya.

• Serivise y'abakiriya: Witoze Upsells ("Ongeraho kuki kumadorari 2?").

Kuki sisitemu yo kwishyura neza

Inzira yo kwishura neza ntabwo izamuka gusa kugurisha gusa ahubwo nongera kwizera. Nk'uko byatangajwe na kare, 54% by'abakiriya bareka amagare niba imirongo imaze igihe kinini, mugihe 72% ihitamo ubucuruzi butanga ubwishyu butagira.

Urutonde rwanyuma

• Ikizamini cyibizamini buri munsi.
• Erekana amashusho yemewe muburyo bugaragara.
• Tanga inyemezabwishyu ukoresheje imeri // SMS kugirango ugabanye impapuro.

Muguhuza ibikorwa byimikorere bifite ibikoresho bya digitale bigezweho, trailer yibyo kurya birashobora gutanga byihuse, imikorere ifite umutekano zituma abakiriya bagaruka.