Ungayiphatha kanjani impendulo yamakhasimende ku-trailer yakho yeSandwich: Umhlahlandlela wesinyathelo ngesinyathelo

Impendulo yeKhasimende iyi-Lifeblood yanoma iyiphi ibhizinisi lokudla, kepha ku-trailer ye-sandwich yeselula - lapho isikhala siqinile, imigqa ihamba ngokushesha, futhi izidumo zisakazeka ngokushesha, futhi izidumo zisakazeka impendulo esheshayo ngempumelelo zingenza noma ziphule impumelelo yakho. Noma ngabe kudumo ngeSiginesha yakho Reuben noma isikhalazo ngesinkwa se-soggy, konke ukusebenzisana kuyithuba lokuyakha ukuthembeka. Ukudweba kusuka kulwazi lwangempela lomhlaba kanye nemikhuba engcono kakhulu yemboni, nansi indlela yokuguqula impendulo ekukhuleni.

1. Dala iziteshi eziningi zokuphendula

Kwenze kube lula kumakhasimende ukuthi abelane ngemicabango yawo, ngisho nasendaweni ehamba phambili.

Impendulo yomuntu uqobo

• Qeqesha abasebenzi ukuthi babuze: Iqembu lakho likhuthaze amakhasimende akho ngemibuzo enjengokuthi:

  • "Senze kanjani namuhla?"

  • "Noma iziphi iziphakamiso ukwenza isamishi lakho libe ngcono?"

• Amakhadi Okuphakelayo: Beka ucwaningo olufushane lwe-QR code-oluxhunyaniswe ku-Napkin Balkers noma amathileyi.

Iziteshi zedijithali

• Ukubuyekezwa kwe-Google: Khombisa "ukuskena ukubuyekeza" ikhodi ye-QR ku-trailer yakho.

• Ukuvota Kwemithombo Yezokuxhumana: Buza abalandeli ukuthi bavote ngezinto ezintsha zemenyu (e.g., "ukhukhamba: Zigcine zikhonkotha noma zihambe zinezipayisi?").

• I-imeyili SMS: Thumela umyalezo wangemva kokuvakasha: "Linganisa isidlo sakho:"

Icala lokufunda: I-Philly CheeseSteak Trailer yandisa ukubuyekezwa kwe-Google ngama-300% ngokunikeza ikhukhi lamahhala lezinhlolovo ezigcwalisiwe.

2. Phendula kwizikhalazo ngokushesha nangobuchwepheshe

Izindaba ezisheshayo-74% amakhasimende zilindele impendulo kungakapheli amahora angama-24.

Uhlaka lwe-4 -

Izimpendulo Zemidiya Yezenhlalo

• Impendulo Yomphakathi:

  "Sawubona [igama], siyagwinya ukuzwa lokhu! Ngiyacela DM US - Singathanda ukukwenza kahle."

• Ukulandelwa kwangasese: Thumela isigqebhezana noma sibamemele ekuthambiseni kwamahhala.

3. Thola Impendulo Eqondile

Guqula amakhasimende ajabule abe ngamanxusa omkhiqizo.

• Ukubuyekezwa kwesici: Khombisa izingcaphuno zezinkanyezi ezi-5 ku-trailer yakho noma ku-Instagram.

• Ukuqashelwa Kwabasebenzi: Yabelana ngodumo emihlanganweni yeqembu (e.g.

• Okuqukethwe okwenziwe ngumsebenzisi (UGC): Izithombe zamakhasimende eziphindisiwe ngesikweletu (e.g., "nge @FoodIesarah").

Ithuluzi: Sebenzisa i-tint ukulinganisa nokubonisa okuthunyelwe kwabezindaba zenhlalo kuwebhusayithi yakho.

4. Hlaziya izitayela zokuphendula

Khomba amaphethini ukwenza ngcono ukusebenza.

Isibonelo: I-NYC sandwich trailer inciphise izikhalazo ze- "soggy sandwing" ngama-80% ngemuva kokushintshela emaphaketheni amelana nomswakama.

5. Qeqesha iqembu lakho

Abasebenzi abahlinzeka amandla okuphatha impendulo ngokuzethemba.

• Izimo ezidlala indima: Izimpendulo ze-Prakthiza kwizikhalazo ezinjenge- "Lokhu kunamafutha kakhulu" noma "angikwazi ukwenza i-mayo."

• I-Incentivise Collection: nikeza amabhonasi wabasebenzi abaqoqa izinhlolovo eziningi kakhulu.

• Ama-Debriefs Daily: Xoxa ngezimo zempendulo kanye nezinguquko (isb., "Namuhla, amakhasimende ama-3 acele isinkwa esingenasici - ake singeze!").

6. Vuma abagxeki babe ngabahlanganyeli

Mema amakhasimende afanelekile ukulolongela imenyu yakho.

• Amaqembu Okugxila Kwempendulo: anikele nge-sandwich yamahhala ekushintsheni kokufaka okuthembekile.

• "Imenyu Eyimfihlo ethi" Ubuqotho: Vumela igama le-LESSAME noma ukuklama isangweji (e.g., "The Sarah Special").

Icala lokufunda: I-vegan sandwich trailer e-LA yafakazela "isipele se-chickpea wrap" kwimenyu yazo, ukushayela ukuthengisa okungu-25%.

7. Sebenzisa ubuchwepheshe ukuqondisa impendulo

• Ukuhlanganiswa kwe-POS: Izinhlelo ezifana nesikwele noma i-toast track umlando wokuthenga kwamakhasimende ngempendulo.

• Amathuluzi Wokuhlaziywa Kwemizwa

• Ukuhlolwa okuzenzakalelayo: Amathuluzi afana ne-surveymony athumela ama-imeyili athungathekile.

8. Yabelana Ngomphakathi Kwentukuzane

Khombisa amakhasimende uyawazisa okokufaka kwawo.

• Ukuvuselelwa kwemidiya yezenhlalo: Thumela ividiyo: "Ubuzile, silalele! Isinkwa esisha se-Gluten-Free silapha!"

• Ama-Meme Callout: Faka izithonjana ezifana ne- "Customer Favorite" noma "entsha futhi ethuthukisiwe."

Uhlu lokugcina lokugcina lwempumelelo yempendulo

• Phendula kukho konke ukubuyekezwa (okuhle nokubi) kungakapheli amahora angama-24.
• Bamba ukuqeqeshwa kweqembu lanyanga zonke ekuphatheni impendulo.
• Vuselela amamenyu izinqubo zekota ngokusekelwe kwizitayela.
• Gubha i-WINS - Yabelana ngeKhasimende Induduzo emihlanganweni yabasebenzi.

Kungani lokhu kubalulekile:

Ukubuyekezwa okukodwa okungekuhle kungakubiza amakhasimende angama-30, kepha isikhalazo esiphathwa kahle singaguqula umgxeki waba ngubuqotho. Ngokumukela impendulo njengethuluzi lokukhula, i-sandwich yakho ye-trailer ingakha idumela lekhwalithi nokunakekelwa okugcina imigqa igcina i-lines yakha noma kuphi lapho uPark.